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There Will Be A Fairfax Pop-Up Shop Modeled After Jay Z's Old Brooklyn Apartment
There's a pop-up coming to Los Angeles this weekend that's designed to look like the Brooklyn apartment Jay Z had in in the 90s. Jay Z's debut album Reasonable Doubt, which contains singles such as "Dead Presidents II" and "Can't Knock the Hustle", dropped on June 25, 1996, making it 20 years old this Saturday. In celebration, Roc-A-Fella Records co-founder Kareem "Biggs" Burke is hosting a pop-up shop called Apt. 4B in Fairfax that will recreate the apartment Jay Z once called home, Complex reports. Here, you can check out rare label photos and pick up items from denim outfitter Fourth of November, as well as pieces from the forthcoming Reasonable Doubt collection, including T-shirts, posters, cassettes and New Era hats.
Burke said via a statement that Reasonable Doubt was "an album that touched culture and led to different businesses, whether it was a fashion house or a spirits house or movies. It created a blueprint."
Burke told Billboard that the shop's window will look like an old record store, and that purchases will be done through kiosks that allow users to post to social media using custom Reasonable Doubt emojis.
The pop-up opens on Saturday at noon, and will remain open through the end of July.
APT. 4B is located at 517 N. Fairfax in in Los Angeles.