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Hey, It's the _____ Theatre! Kodak's Name is Coming Off
Photo by livingonimpulse via Flickr
The Kodak Theatre is no longer the Kodak Theatre. Sure, the sign in front still has the company's name on it, but it's only a matter of time before that's taken down.
Today a bankruptcy judge approved the film company's request to get out of its estimated $72-million, 20-year contract to have its name atop the theater where the Academy Awards have been hosted since 2002, according to the Los Angeles Times.
We're not sure what to call the Theatre Formerly Known as Kodak, but it might be a little while until there's a new name. CIM/H&H Media, the theater's landlords, said it would be infeasible for the landlord to tear down the name before the Academy Awards ceremony scheduled there for February 26. And Councilman Eric Garcetti has been asking for suggestions about which companies might pony up to have their name on the theater (which may no longer even host the Academy Awards after that event's lease is up in 2013.)
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