Congress has cut federal funding for public media — a $3.4 million loss for LAist. We count on readers like you to protect our nonprofit newsroom. Become a monthly member and sustain local journalism.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
How to Celebrate 90210 Day

Promo shot for the original cast of "Beverly Hills, 90210"
It's the kind of day folks in 90068 won't ever get to capitalize on, residents of 91604 got earlier this decade, and those in 91423 have to wait a few more years to riff on: Today is 9-02-10, and, if I can get a Brandon Walsh-style double fist-pump,please, Beverly Hills is celebrating.
Julia Roberts shopping Rodeo Drive on Richard Gere's dime in Pretty Woman, the Clampetts adjustin' to city livin' on The Beverly Hillbillies, and Eddie Murphy's adventures as Axel Foley in Beverly Hills Cop are just a few times the city has shown up in pop culture. And then there's "90210." First, there was Beverly Hills, 90210, which debuted in 1990, the same year as the cobblestone walkways of Via Rodeo were opened. Then came the spin-off/sequel/remake/continuation "90210" (relive the whole first season through our snark). It's not the wealthiest zip code in the nation, but it's probably the most well-known.
When did Beverly Hills get the 90210 zip? The US Post Office believes it was in the early 1960s. "Unfortunately, computer records in USPS Address Management Systems do not document the date a ZIP Code was established, changed or reassigned. However, management at the Beverly Hills Post Office believes 90210 was one of the original ZIP Codes for the City of Beverly Hills when ZIP Codes were first established by the Postal Service in 1963," Richard J. Maher of the USPS told us via email.
So how do you celebrate 9.02.10 day?
If you want to raise a glass to the famous zip, hit up Food & Wine's Taste of Beverly Hills; the four-day food and drink event kicks off tonight with a special "9.02.10 Day" evening hosted by Larry King, featuring a live performance by Natasha Bedingfield, and food and drink from Beverly Hills' own restaurants and chefs.
Of course, there are other ways to celebrate...

Photo by KingoftheHill via the LAist Featured Photos pool on Flickr
One could only hope that The Soap Network would show re-runs of "Beverly Hills, 90210" all day, but it's not to be. If you've got that kind of time on your hands, the first 9 of 10 seasons of the show are available on DVD, or you could just cruise YouTube for your favorite clips (Emily Valentine slips Brandon U4EA, Brenda surrenders her V-card to Dylan during the Spring Dance, Kelly gets burned at a house party fire). (And if you've got some recalled eggs in your fridge, you might inadvertently reference the show when you go to make your egg exchange.)Better yet, if you want to get cozy and see a classic episode and a nouveau episode, plus attend a seminar, the Paley Center for Media in Beverly Hills is having a 90210 day (download the LA September 2 PDF schedule here for specifics) starting at 1:50 PM in their theatre.
PopCandy expects folks to take it even further, and head out dressed up like their favorite 90210 character. Fluorescent leggings, belly shirts, slouch socks and Hammer pants, anyone?
As Editor-in-Chief of our newsroom, I’m extremely proud of the work our top-notch journalists are doing here at LAist. We’re doing more hard-hitting watchdog journalism than ever before — powerful reporting on the economy, elections, climate and the homelessness crisis that is making a difference in your lives. At the same time, it’s never been more difficult to maintain a paywall-free, independent news source that informs, inspires, and engages everyone.
Simply put, we cannot do this essential work without your help. Federal funding for public media has been clawed back by Congress and that means LAist has lost $3.4 million in federal funding over the next two years. So we’re asking for your help. LAist has been there for you and we’re asking you to be here for us.
We rely on donations from readers like you to stay independent, which keeps our nonprofit newsroom strong and accountable to you.
No matter where you stand on the political spectrum, press freedom is at the core of keeping our nation free and fair. And as the landscape of free press changes, LAist will remain a voice you know and trust, but the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news from our community.
Please take action today to support your trusted source for local news with a donation that makes sense for your budget.
Thank you for your generous support and believing in independent news.

-
The L.A. City Council approved the venue change Wednesday, which organizers say will save $12 million in infrastructure costs.
-
Taxes on the sale of some newer apartment buildings would be lowered under a plan by Sacramento lawmakers to partially rein in city Measure ULA.
-
The union representing the restaurant's workers announced Tuesday that The Pantry will welcome back patrons Thursday after suddenly shutting down six months ago.
-
If approved, the more than 62-acre project would include 50 housing lots and a marina less than a mile from Jackie and Shadow's famous nest overlooking the lake.
-
The U.S. Supreme Court lifted limits on immigration sweeps in Southern California, overturning a lower court ruling that prohibited agents from stopping people based on their appearance.
-
Censorship has long been controversial. But lately, the issue of who does and doesn’t have the right to restrict kids’ access to books has been heating up across the country in the so-called culture wars.