The Brief

The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal information.

The system, known as the Delete Request and Opt-out Platform, or DROP, has been in the works for years, mandated by a 2023 law known as the Delete Act. Under it and previous laws, data brokers must register with the state and enable consumers to tell brokers to stop tracking them and selling their information.

Until now, those instructions had to be delivered to each data broker individually — not an easy feat, given that more than 500 brokers were registered in the state as of the end of last year. Making things even more difficult, some brokers obscured their opt-out forms from search results, as the Markup and CalMatters revealed in August.

The new system delivers privacy instructions to every registered broker at once. Launched on Jan. 1, it is open to all California residents. By law, the hundreds of data brokers registered with the state must begin processing those requests in August.

Here’s how to take advantage of it.

Finding your advertising IDs

DROP asks you to provide some basic information — your name, email address, phone number, and ZIP code — so data brokers can find you in their systems. You can submit the form with just this information, but if you’d like a more thorough deletion, you can also provide your mobile advertising IDs from your phones, smart TVs, and vehicles. Including these IDs can help brokers match more of your data, but you have to take the time to collect them.

Click here to jump ahead if you want to provide basic information only, or continue reading for instructions on providing mobile advertising IDs for:

• Android phones and tablets
• Apple iPhones and iPads
• Vehicle ID numbers and smart TVs
• Personal computers

Android phones and tablets

The steps below may vary slightly depending on your device and operating system version, but the general process is the same:

Open Settings.

• At the top of the Settings screen, select the menu option with your name, followed by “Google services and preferences.”
• Select the All services tab.
• Scroll to the Privacy & Security section, and select Ads. Scroll to the bottom of that screen to get your advertising ID, which will look like a string of random numbers and letters separated by four hyphens. Save that ID for the DROP form.
• On the same screen, you can find options to reset or delete your advertising ID. The CCPA suggests resetting your ID “because it breaks the persistent tracking link that advertisers, data brokers, and apps use to build long-term behavioral profiles of your device.” Alternatively, deleting the ID should prevent ID-based data tracking from happening at all.

Apple iPhones and iPads

Apple doesn’t provide a way for iOS users to see their mobile advertising ID, which it calls the Identifier for Advertisers, or IDFA. But it does provide a way for users to prevent trackers from accessing these IDs.

To turn off tracking, first, adjust your Screen Time settings:

• Open Settings. 
• Scroll down and select Screen Time. 
• Scroll down and select Content & Privacy Restrictions. 
• Scroll down and select Allow Apps to Request to Track.
• Select Don’t Allow Changes. 

Then, adjust your Tracking settings:

• Open Settings. 
• Scroll down and select Privacy & Security. 
• Select Tracking.
• Toggle OFF the option to Allow Apps to Request to Track.

Apple has its own ads system that doesn’t use an IDFA. To disable that:

• Open Settings. 
• Scroll down and select Privacy & Security. 
• Scroll down and select Apple Advertising.
• Toggle OFF the Personalized Ads option.

A quick note for our technically savvy readers: If you’ve already turned tracking off, you might be tempted to turn it back on to look up your advertising ID using a third-party app, but it’s unnecessary. Re-enabling tracking will reset the ID, limiting its usefulness to data brokers — they can’t continue tracking data or delivering personalized ads using a device ID that no longer exists.

Vehicle ID numbers and smart TVs

Vehicles can track their owners in surprisingly invasive ways, and you can provide a vehicle’s identification number, or VIN, in case data brokers have that information. Where your VIN is will depend on the vehicle, but common places include on the dash on the driver’s side, or on a sticker in the jamb of the front passenger door. Your vehicle registration documents should also have your VIN listed.

Smart TVs also use advertising IDs. Here’s a guide that provides some settings for common brands. If the guide doesn’t cover your smart TV, try checking under its privacy or advertising settings. But be aware that this is different from numbers like the model code and serial number.

Personal computers

Laptop and desktop computers use unique identifiers to share data, but these are harder to find than mobile advertising IDs. Instead, you can turn off tracking, which will delete those IDs. (Turning tracking on again will generally reset the IDs.)

• On computers running Windows, you can turn off your advertising ID by going to Settings. Depending on your OS version, select Privacy or Privacy & security. Then select General, and adjust your settings there.
• On Mac computers, navigate to System Settings > Privacy & Security > Apple Advertising. Then, toggle off Personalized Ads.

The California Privacy Protection Agency also provides some of its own guidance on finding advertising IDs.

Verify your identity

Go to the DROP website. You’ll be asked to accept the terms of use and be directed to a page that asks you to prove you’re a California resident. There are two ways to do so, and you can’t change methods once you’ve selected one of them.

1. The system allows you to verify your identity using personal information through a system called the California Identity Gateway. 

   If you select this option, you’ll be asked to provide some basic personal information, like a phone number, email address, California address, or your Social Security number. The gateway will use this information to attempt to verify your residency directly with the state. This option should be quick if you have an email address and phone number.
   

2. Alternatively, you can verify your identity to DROP using login.gov, a system that some federal and state agencies in the United States have adopted to allow residents to interact with government services. 

   To sign up for a login.gov account, you’ll be asked to provide an email address, create a password, and provide photos of government-issued identification. After signing up and verifying your identity, you should be able to move on to the next step. This option might take a little more effort than the first option, since ID is required, but might be faster if you’ve already signed up for an account for other purposes.

Fill out and submit the DROP form

After verifying your identity, you’ll get to a form where you can submit multiple versions of your name, up to three ZIP codes, up to three email addresses, up to three phone numbers, advertising IDs from your mobile devices and smart TVs, and VINs for your vehicles. You’ll be asked to verify your email addresses and phone numbers with single-use codes before submitting. (The agency notes there may be delays with some verification codes due to high volume.)

A new trail across the beloved natural area of Elephant Hill in Northeast Los Angeles is officially opening this weekend.

The route is years in the making, and it's a big milestone in the decades-long conservation efforts to preserve this local jewel in the community of El Sereno.

The hiking trail connects one side of Elephant Hill to the other — from the corner of Pullman Street and Harriman Avenue all the way across to Lathrop Street.

It's 0.75 miles in total, but packs a punch.

"It's a pretty straight shot, but because of the terrain — the trail is kind of twisty and curvy. There's switchbacks — and great views," Elva Yañez, board president of the nonprofit Save Elephant Hill, said.

People have always been able to access the 110-acre green space, but Yañez said the new trail provides a safe and easy way to navigate the steep hillsides.

The El Sereno nonprofit has been working for two decades to preserve the land. Illegal dumping and off-roading have damaged the open space over the years. And the majority of the 110 acres are privately owned by an estimated 200 individual owners.

Mountains Recreation and Conservation Authority (MRCA) joined the efforts in 2018, spurred by a $700,000 grant from Los Angeles County Regional Park and Open Space District, in part, to build the trail. The local agency received some $2 million in grants from the Santa Monica Mountains Conservancy to add to the 10 acres of Elephant Hill it manages and conserves. This year, MCRA acquired an additional 12 parcels — or about 2.4 acres.

And the spiffy new footpath — with trail signage, information kiosks and landscape boulders — is not just a long-sought-for victory but a beginning in a sense.

"We know that it means a lot to the community," Sarah Kevorkian, who oversees the trail project for MRCA, said. "We're wrapping up the trail, but it really feels like the beginning of all that is to come."

A hint of that vision already exists — for hikers traversing the new route, courtesy of Test Plot, the L.A.-based nonprofit that works to revitalize depleted lands.

"They're able to see at the end of the trail, at the 'test plot' — exactly what a restored Elephant Hill would look like," Yañez said.

Here's a preview:

The Venice Boardwalk after sunset has generally been a no-go zone for tourists and locals alike, as the beachside bars and restaurants close on the early side and safety is often an issue. Now, a group of artists is out to bring some vibrancy to the creative neighborhood with a series of new installations that will include live evening performances – and even a “Venice Opera House.”

“Let's play with light and let's play with sound and give people a reason to come to the Boardwalk after sundown,” said artist and entrepreneur Stefan Ashkenazy, who is curating the project and owns the buildings housing them. “I mean, let's just be open 24 hours a day.”

The concept doesn’t have an official name yet, but he’s been calling it “See World.”

Artist James Ostrer's space looks out from a bed through the fence to the ocean at Venice Beach.

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Laura Hertzfeld

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LAist

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William Attaway, a longtime Venice artist, created a gallery space filled with various paintings and sculptures.

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Laura Hertzfeld

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LAist

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The pair of modern buildings on the Venice Boardwalk at Thornton Ave. – with their big balconies, floor-to-ceiling glass windows, and seven open garage-style retail spaces – have sat mostly empty since Snapchat vacated their beachside offices in 2019. Ashkenazy recently bought the building and recruited artists to fill those front-facing spaces with creative work until a full-time tenant comes in.

Over the past several weeks the installations have been created in real-time, in public.

All of the projects are loosely along the theme of “home,” with each artist claiming a “room” in the two buildings that stretch across a full block on the Boardwalk. Several local Venice artists are featured, including William Attaway, whose intricate mosaic work is recognizable on the Venice public restrooms along the beach. Attaway’s space features a floating larger-than-life-sized statue and various works in a mini-gallery. In the next room is Robin Murez’s pieces, featuring carved wooden seats from her beloved neighborhood Venice Flying Carousel.

Ashkenazy is no stranger to wild (and wildly successful) art ideas. He’s the owner of the Petit Ermitage hotel in West Hollywood, a longtime haven for visiting artists, and the founder of the decade-old Bombay Beach Biennale, where artists install all kinds of work in an annual event near the Salton Sea. Many of the artists from that community are featured at the Venice project.

A "Venice Opera House" will host pop-up music events throughout the summer.

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Laura Hertfeldz

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LAist

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New York-based artist Greg Haberny's paintings on the wall of his Venice space.

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Laura Hertzfeld

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LAist

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New York-based artist Greg Haberny and London-based artist James Ostrer have brought some of their work in the Bombay Beach Biennale to the Venice project. Their windows on the Boardwalk both speak to a child-like sense of wonder and creativity.

“I think it's just kind of exploring and playing a little bit, to have the freedom to be able to do that,” Haberny says of his imagined child’s bedroom space, which includes a fort made out of puffy cheese balls. “It's a big space, too.
It's beautiful.”

Ostrer is experimenting with a performance art idea where he sits in bed amongst a room full of his own artwork, which he describes as “happy art with an edge.” Looking out at the ocean from the bed, he’s invited passersby to sit and have chats with him about his work or anything else they want to talk about.

“It’s a very intimate space, so you have a different kind of conversation,” he said. “I use art to channel human creativity, and [talk about] dark things.”

While there are open fences that block off the spaces, they aren’t sealed up at night. Both Ashkenazy and the team of artists seemed open to the idea that anything could happen and that the installations are a conversation with the public – and with that comes some risk.

Greg Haberny (right) works with his assistants on an installation featuring kid-inspired graffiti art and a "cheesy puff" fort.

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Laura Hertzfeld

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LAist

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“I don't really know if I [would] say worried, but I guess it's just the cost of doing business,” Haberny said. “I don't really make things to get damaged or broken, sure. But I have done [things like] burned all my paintings and then made paint out of ash.”

While he’s felt safe – and even slept overnight in the installation – Ostrer has been collaborating with a local female artist who performs in a pig mask in front of his installation some nights. Watching her perform, he said, has taught him about the vulnerability of women in public spaces like the Boardwalk. “I've started to, on a very fractional level, have seen how scary that is. Because I've sat in the bed behind her performing at the front here… the way in which men are approaching her and shrieking at her … it's shocking.”

Ashkenazy says he will keep the artists in the space, potentially rotating new ones in, until a fulltime tenant takes over.

“This is an experiment … and after acquiring the building, the intention wasn't, ‘let's open a bunch of public art spaces,’ he said. “It is kind of …what the building wanted and listening to what the Boardwalk needed. Let's play, let's have the artists that we love and appreciate have a space to play and engage and give the locals and the visitors to the Boardwalk something to experience.”

A coalition of residents from across the San Gabriel Valley are mobilizing over a battery storage project and possibly more industrial development in the City of Industry they say could pollute communities next door.

A protest is scheduled today in neighboring Rowland Heights, targeting a 400-megawatt battery energy storage facility sited on about 9 acres that was approved by the City of Industry leaders in January.

Such Battery Energy Storage Systems, or BESS, are used to keep the power grid stable, especially as output from renewable energy sources like solar and wind fluctuate. But fires involving lithium batteries at some sites have heightened environmental and public health fears.

Because of the City of Industry’s unusual, sprawling shape stretching along the 60 Freeway, it borders on more than a dozen communities, meaning what happens there can have far-reaching impact.

“Pollution does not end right at the border,” said Andrew Yip, an organizer with No Data Centers SGV Coalition. “Pollution travels.”

Some local activists with the Puente Hills Community Preservation Association have challenged the approval of the battery facility under the California Environmental Quality Act.

Beyond environmental concerns, locals have also been frustrated with how decisions are made by officials in the City of Industry, a municipality that’s almost entirely zoned for industrial use and has less than 300 residents.

Organizers say they’ve struggled to get direct responses from city officials whom they say have replaced regular meetings with special meetings, which under state law require less advance notice.

A city spokesperson has not responded to requests for comment.

The so-called Marici Energy Storage System Facility would be run by Aypa Power. The fact that the battery storage developer is owned by the private equity giant Blackstone, a major investor in AI and data centers, has only fueled concerns that a battery storage facility would lay the groundwork for data center development.

A request for comment from Aypa was not returned.

Today’s protest is taking place at Peter F. Schabarum Regional Park in Rowland Heights across the street from the Puente Hills Mall, a largely vacant “dead” mall, which activists fear could be redeveloped into a data center and bring higher utility costs and greater air and noise pollution.

Yip pointed out that industrial developments make a lot of money for the City of Industry.

“But none of these surrounding communities receive any of those benefits,” Yip said. “Yet we have to put up with all the harmful effects and impacts from this city that does all this development without really reaching out.”

It’s about the size of a park bench and made of steel and wood. The bench’s arm rests are formed by the letters “L” and “A” in a design that’s unmistakable to any sports fan. But the welder-artist who created it says it’s not a Dodgers bench.

“This is about civic pride, L.A. pride. I made a design statement saying that it has nothing affiliated with the Dodgers,” said Steve Campos.

Campos grew up near Dodger Stadium, raised by parents who were die-hard Dodgers fans. So much, that they named him after Steve Garvey but that legacy doesn’t keep him from confronting how the Dodgers benefitted from the mass displacement of working-class people from Chavez Ravine after World War Two. That’s why he calls it an L.A. Bench, and not a Dodgers Bench.

The logo may be synonymous with the city's beloved baseball team, but the design of the interlocking letters was used by the L.A. Angels minor league baseball team before the Dodgers moved to L.A. in 1958.

“The monogram was here before the Dodgers,” Campos said.

A second-generation welder

Welding is the Campos family business. His father created gates and security bars for windows and doors for L.A. clients. That was the foundation for the work Campos has done for two decades since graduating from Lincoln High School, L.A. Trade Tech College, and enrolling in a summer program at Art Center in Pasadena.

The inspiration for the L.A. Bench came last year while he was playing around in his shop creating versions of the L.A. logo. A friend he hangs with at Echo Park Lake asked Campos to make him a piece of furniture.

“I was trying to figure out what my friend Curly wanted. He liked Dodgers and drinking and getting into fights, so I was like, 'Let me make something with the LA monogram,'” he said.

Welder-artist Steve Campos created whimsical steel sculptures with the LA logo.

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Courtesy Steve Campos

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It didn’t design itself. He said he had to lengthen the legs on the “A” and lean the back of the “L” in order to make the bench functional. In the process, he’s made a piece of furniture with a ubiquitous logo that he’s embedded with his own L.A. pride, as well as city history past and present.

LA civic pride travels to Japan

Campos vacationed in Japan the last week of April and took advantage of the trip to reach out to people who may be interested in the L.A. Bench. He was caught off guard by people’s reaction when he showed them pictures of it.

“They look at it and they go, 'Oh, Ohtani bench,'” he said.

For them, it’s still a bench embedded with pride, he said, but centered around Dodgers star Shohei Ohtani, an icon in his native Japan.

Campos has made four L.A. benches and is selling them fully assembled, he said, for $2,500 each — taking into account his labor and how costly the raw materials have become. For now, he’s offering the metal parts as a package for $500, which requires the buyer to purchase the wood for the seat and the back — an easy process, he said.

While he has no plans to mass produce the L.A. Bench, he does have one goal in mind that shows how hard it is for him to separate L.A. civic pride and the Dodgers.

“I would love to get a couple of them installed at Dodger Stadium,” he said.