The Brief

The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal information.

The system, known as the Delete Request and Opt-out Platform, or DROP, has been in the works for years, mandated by a 2023 law known as the Delete Act. Under it and previous laws, data brokers must register with the state and enable consumers to tell brokers to stop tracking them and selling their information.

Until now, those instructions had to be delivered to each data broker individually — not an easy feat, given that more than 500 brokers were registered in the state as of the end of last year. Making things even more difficult, some brokers obscured their opt-out forms from search results, as the Markup and CalMatters revealed in August.

The new system delivers privacy instructions to every registered broker at once. Launched on Jan. 1, it is open to all California residents. By law, the hundreds of data brokers registered with the state must begin processing those requests in August.

Here’s how to take advantage of it.

Finding your advertising IDs

DROP asks you to provide some basic information — your name, email address, phone number, and ZIP code — so data brokers can find you in their systems. You can submit the form with just this information, but if you’d like a more thorough deletion, you can also provide your mobile advertising IDs from your phones, smart TVs, and vehicles. Including these IDs can help brokers match more of your data, but you have to take the time to collect them.

Click here to jump ahead if you want to provide basic information only, or continue reading for instructions on providing mobile advertising IDs for:

• Android phones and tablets
• Apple iPhones and iPads
• Vehicle ID numbers and smart TVs
• Personal computers

Android phones and tablets

The steps below may vary slightly depending on your device and operating system version, but the general process is the same:

Open Settings.

• At the top of the Settings screen, select the menu option with your name, followed by “Google services and preferences.”
• Select the All services tab.
• Scroll to the Privacy & Security section, and select Ads. Scroll to the bottom of that screen to get your advertising ID, which will look like a string of random numbers and letters separated by four hyphens. Save that ID for the DROP form.
• On the same screen, you can find options to reset or delete your advertising ID. The CCPA suggests resetting your ID “because it breaks the persistent tracking link that advertisers, data brokers, and apps use to build long-term behavioral profiles of your device.” Alternatively, deleting the ID should prevent ID-based data tracking from happening at all.

Apple iPhones and iPads

Apple doesn’t provide a way for iOS users to see their mobile advertising ID, which it calls the Identifier for Advertisers, or IDFA. But it does provide a way for users to prevent trackers from accessing these IDs.

To turn off tracking, first, adjust your Screen Time settings:

• Open Settings. 
• Scroll down and select Screen Time. 
• Scroll down and select Content & Privacy Restrictions. 
• Scroll down and select Allow Apps to Request to Track.
• Select Don’t Allow Changes. 

Then, adjust your Tracking settings:

• Open Settings. 
• Scroll down and select Privacy & Security. 
• Select Tracking.
• Toggle OFF the option to Allow Apps to Request to Track.

Apple has its own ads system that doesn’t use an IDFA. To disable that:

• Open Settings. 
• Scroll down and select Privacy & Security. 
• Scroll down and select Apple Advertising.
• Toggle OFF the Personalized Ads option.

A quick note for our technically savvy readers: If you’ve already turned tracking off, you might be tempted to turn it back on to look up your advertising ID using a third-party app, but it’s unnecessary. Re-enabling tracking will reset the ID, limiting its usefulness to data brokers — they can’t continue tracking data or delivering personalized ads using a device ID that no longer exists.

Vehicle ID numbers and smart TVs

Vehicles can track their owners in surprisingly invasive ways, and you can provide a vehicle’s identification number, or VIN, in case data brokers have that information. Where your VIN is will depend on the vehicle, but common places include on the dash on the driver’s side, or on a sticker in the jamb of the front passenger door. Your vehicle registration documents should also have your VIN listed.

Smart TVs also use advertising IDs. Here’s a guide that provides some settings for common brands. If the guide doesn’t cover your smart TV, try checking under its privacy or advertising settings. But be aware that this is different from numbers like the model code and serial number.

Personal computers

Laptop and desktop computers use unique identifiers to share data, but these are harder to find than mobile advertising IDs. Instead, you can turn off tracking, which will delete those IDs. (Turning tracking on again will generally reset the IDs.)

• On computers running Windows, you can turn off your advertising ID by going to Settings. Depending on your OS version, select Privacy or Privacy & security. Then select General, and adjust your settings there.
• On Mac computers, navigate to System Settings > Privacy & Security > Apple Advertising. Then, toggle off Personalized Ads.

The California Privacy Protection Agency also provides some of its own guidance on finding advertising IDs.

Verify your identity

Go to the DROP website. You’ll be asked to accept the terms of use and be directed to a page that asks you to prove you’re a California resident. There are two ways to do so, and you can’t change methods once you’ve selected one of them.

1. The system allows you to verify your identity using personal information through a system called the California Identity Gateway. 

   If you select this option, you’ll be asked to provide some basic personal information, like a phone number, email address, California address, or your Social Security number. The gateway will use this information to attempt to verify your residency directly with the state. This option should be quick if you have an email address and phone number.
   

2. Alternatively, you can verify your identity to DROP using login.gov, a system that some federal and state agencies in the United States have adopted to allow residents to interact with government services. 

   To sign up for a login.gov account, you’ll be asked to provide an email address, create a password, and provide photos of government-issued identification. After signing up and verifying your identity, you should be able to move on to the next step. This option might take a little more effort than the first option, since ID is required, but might be faster if you’ve already signed up for an account for other purposes.

Fill out and submit the DROP form

After verifying your identity, you’ll get to a form where you can submit multiple versions of your name, up to three ZIP codes, up to three email addresses, up to three phone numbers, advertising IDs from your mobile devices and smart TVs, and VINs for your vehicles. You’ll be asked to verify your email addresses and phone numbers with single-use codes before submitting. (The agency notes there may be delays with some verification codes due to high volume.)

A taxpayer-funded program that provides unhoused people with tents, meals, bathrooms and around-the-clock security in a South L.A. parking lot will close on Jan. 31, according to the nonprofit that operates it.

Urban Alchemy is terminating a $1.2 million contract with the Los Angeles Homeless Services Authority to run the program through the current budget year, which ends in June.

The San Francisco-based nonprofit says it’s not getting enough funding under that agreement to keep the site open.

“The economics of the contract don’t work,” an Urban Alchemy representative told LAist. “It reached a point where we started losing money on it, and we had to make the decision about what’s best for our organization.”

The Lincoln Safe Sleep Village on South Central Avenue was one of only a handful of similar government-sanctioned tent encampments operating around the state.

Regional homelessness officials and a federal judge raised concerns about the Safe Sleep Village last year after observers found the site was operating at half capacity while the Los Angeles Homeless Services Authority, known as LAHSA, was paying it to operate at full capacity.

Urban Alchemy said a portion of the site was closed in 2024 because LAHSA and the city of L.A. instructed it to do so.

Now that the program is closing down entirely, city and LAHSA officials are scrambling to transfer remaining residents to other shelters.

People living at the site first learned of the impending evictions late last week, according to multiple residents interviewed by LAist. One of them, Miles Johnson, said he’d been living there with his girlfriend for 10 months.

“ We just got moved,” he said. “We just got put out. All our stuff is still in bags.”

LAHSA says it has been working to secure alternative shelter placements for 25 people who were living at the Safe Sleep Village.

Ahmad Chapman, a spokesperson for LAHSA, said the agency expects to make housing offers to all remaining participants before the closure.

The main entrance to the Lincoln Avenue Safe Sleep Village, located in a parking lot in South L.A.

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Aaron Schrank

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LAist

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Residents displaced

The Lincoln Safe Sleep Village is located near the intersection of South Central Avenue and East 25th Street in a parking lot next to the historic Lincoln Theater. It’s in Councilmember Curren Price’s ninth district.

A South L.A. nonprofit called the Coalition for Responsible Community Development purchased the property in 2020 using state Project HomeKey funds. It has plans to build a 60-unit affordable housing complex there soon.

Price’s office told LAist this week that news of Urban Alchemy ending its contract to run the site came as a surprise.

“Until this recent news, our expectation was to transition any remaining residents by the end of this year,” Price’s communications director Angelina Valencia-Dumarot told LAist. “This sudden change disrupts that plan and creates uncertainty for unhoused neighbors currently at the site.”

On Tuesday afternoon, city of L.A. crisis response teams were transporting several residents and their belongings from the Safe Sleep Village to other nearby open shelter beds.

“They dumped me off at a place and I almost didn't get a bed,” James Rudy told LAist. “This was all last minute. I was afraid they were going to screw me.”

He said he was forced to throw away most of his clothing and belongings during the move. Rudy is now staying at a shelter 5 miles away called Testimonial Community Love Center, where clients are required to leave each day between 8:45 a.m. and 12:30 p.m., he said, adding that he preferred the tent village.

“The place we left wasn’t that bad.” Rudy said. “I was in a tent, but at least I was able to do what I needed to do. Here it’s not really practical.”

Tracy Wallace told LAist on Tuesday that her husband had been transported to another shelter, and she was waiting to reunite with him there.

“We're gonna be apart, not sleeping together,” she said. “Because one side is for men and the other side is for women, but that's still fine.”

Urban Alchemy said it was making former residents’ well-being a top priority. The organization estimated that, as of this Wednesday, there were seven residents still waiting on alternative placements.

“As we wind down our operations at this site, we appreciate the efforts underway to help guests move to safe, supportive places.” spokesperson Jess Montejano said in a statement.

Urban Alchemy told LAist that five of its 15 workers were laid off this week. Ten have been transferred to work in other Urban Alchemy projects, and the organization is working to connect the laid-off employees to other jobs, Urban Alchemy said.

The nonprofit bills itself as a social enterprise, hiring mostly formerly incarcerated people.

Some displaced residents from the Lincoln Safe Sleep Village were transported to alternative shelters on Tuesday.

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Aaron Schrank

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LAist

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Cutting ties with LAHSA

LAHSA had contracted with Urban Alchemy to operate the Safe Sleep Village since 2022. Annual funding for the site was reduced from $2.3 million last budget year to $1.2 million this year.

The latter amount was supposed to pay for 46 tent spaces. But Urban Alchemy said the contract didn’t cover its fixed costs.

“We have to provide the staff no matter what, per the terms of the contract, whether it’s one person or 46,” an Urban Alchemy representative said. “We tried to work with [LAHSA] often, to try to find a way for it to pencil, and it just wasn’t the case.”

Urban Alchemy said LAHSA “arbitrarily changed its funding formula,” resulting in the nonprofit losing nearly $1 million on the contract.

The nonprofit first notified LAHSA on Dec. 22 that it planned to terminate the contract, both parties confirmed to LAist.

According to LAHSA payment records, Urban Alchemy spent about 69% of its budget on personnel for the 2022-23 budget year. Payroll records for February 2024 showed an average of eight staff members working at the site around-the-clock.

Last Thursday, one month after notifying LAHSA about the closure, Urban Alchemy’s director of operations in L.A. emailed city and LAHSA staff, demanding help rehousing residents.

“Given the urgency of the closure date, ongoing uncertainty places guests and frontline staff in an untenable position,” Tim Kornegay wrote in a Jan. 22 email. “Leadership action is critically needed now to prevent avoidable harm.”

The next day, LAHSA representatives told Urban Alchemy about a transfer plan for the people still living at that Safe Sleep site, the agency said.

Early this week, Mayor Karen Bass’s office and Price’s office told LAist they were aware of the situation and supported LAHSA’s work to prevent people from winding up with nowhere to go.

City of Los Angeles crisis teams helped transport residents to new shelter locations before the closure.

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Aaron Schrank

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LAist

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A federal judge weighs in

Months before Urban Alchemy announced it would shut down the South L.A. site, questions about its funding and capacity made their way to a federal judge.

The situation emerged as the city of L.A. is under a court order to provide more shelter for unhoused Angelenos and LAHSA is under scrutiny for having failed to properly manage hundreds of millions of dollars in contracts with service providers like Urban Alchemy.

Last year, LAHSA paid the nonprofit $2.3 million based on inaccurate data about the site’s capacity, records show. On paper, Urban Alchemy had 88 available beds on site. In reality, half that many were available.

Officials from the Homeless Services Authority had instructed the nonprofit in April 2024 to close down operations in one of two converted parking lots, according to emails reviewed by LAist. Dozens of plywood tent platforms were removed, but LAHSA did not update the capacity data or funding for the site until more than one year later.

The city of L.A. and LAHSA continued to report outdated capacity data about the South L.A. tent program to a judge overseeing a settlement that requires the city to open 13,000 new shelter beds by next June.

In November, U.S. District Court Judge David O. Carter described the situation as “obvious fraud.”

Michele Martinez, a special master appointed to help enforce the terms of the settlement, visited the site in June and found that it appeared to be operating at half capacity. She then tried to verify the number of beds available at the site with city officials, but did not get an answer, Carter said at a November court hearing.

The city of L.A. corrected the information reported to the judge after one member of LAHSA’s governing board, the LAHSA Commission, visited the site and reported what he saw there.

Commissioner Justin Szlasa said he had voted to approve millions in funding for Urban Alchemy last year with the understanding that the South L.A. space could accommodate 88 people. But when he visited in May 2025, he saw that half of it was closed.

Szlasa filed a public records request with LAHSA in September to obtain the contracts and payment details for the Urban Alchemy site, but he has not yet received a full response, he said.

He told LAist he’s been asking for an evaluation of the contract to be put on the LAHSA Commission’s agenda.

Urban Alchemy does not have any remaining contracts with LAHSA, but the organization runs a tent village in Culver City and has some other contracts with the city of L.A.

The organization recently pulled out of operating a large homeless shelter in San Francisco’s Tenderloin district after city officials said the nonprofit had knowingly overspent its budget at the shelter.

In the wee hours of Thursday morning, groups of three and four people headed out from the El Toro Public Library in Lake Forest for the last day of Orange County’s biennial count of unhoused people. The survey helps officials decide what services are needed and keep track of changing demographics and trends.

The last point in time count in Orange County saw a spike of around 28% in the number of unhoused people, with around 7,300 people experiencing homelessness. Results for the point in time count usually come out in May.

What volunteers observed

Rocio Palafox and Cameron Pastrano from Orange County’s Office of Care Coordination together with volunteer Mike Kimball went out to survey Irvine on Thursday morning. All the unhoused people they encountered were living in their cars parked at places like Irvine’s Metrolink station and long-term parking lots.

They were just waking up as they answered the anonymous survey.

Rocio Palafox and Cameron Pastrano navigate to a canvassing area during Orange County's biennial count of unhoused people.

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Yusra Farzan

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LAist

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One of the people surveyed — who asked that LAist not identify her as she is in the process of applying for jobs — was 59 years old and said she has been sleeping in her car for over a year.

“ Lost my job and lost my place to live because of it,” she said. “ Rent is crazy, can't afford it. You need more than one job.”

Another person, 61, also said she’s living in her car because she has trouble finding work. She also asked that LAist not use her name as she is hoping to land a job soon.

“ I got laid off from two jobs at the same time right before Christmas, which was really hard,” she said.

Becks Heyhoe-Khalil, executive director of United to End Homelessness, tallied people experiencing homelessness in Costa Mesa, where all the people she encountered were sleeping on the streets.

“ Over and over again, what we heard was financial, loss of a job and the challenge to be able to continue paying rent and it sort of began this spiraling effect,” she said.

When wages are stagnant and do not increase with the rising cost of living, Heyhoe-Khalil said, it’s “ a really dangerous recipe for people to fall through the cracks and end up experiencing homelessness.”

Challenges with the count

Heyhoe-Khalil said she’s been part of the counts for many years. This year, for the first time, she noticed there was "a little bit more hesitancy around responding and participating in the survey itself.”

Many people declined to take part in the survey, she said, worried about entering some of their information into the system.

Even in Irvine, Palafox and Pastrano encountered a handful of people who declined to answer the survey, but they still entered the data as observational.

Doug Becht, director of Orange County’s Office of Care Coordination, which leads homelessness efforts, said in south Orange County cities, most unhoused people live in their cars, which can make it challenging to engage with them.

 ”Vehicles move quite often, so that care can sometimes be choppy,” he said.

South O.C. also has the fewest number of shelter beds, he said, so finding supportive housing can be a challenge. And those cities have long resisted plans to build temporary shelters.

Instead, the county has tried to engage South O.C. cities to develop other forms of support, Becht said. In San Juan Capistrano, the city hall is now only located on the bottom floor. The rest has been converted to supportive housing.

Why the point in time count matters

The point in time count — required to take place during the last 10 days of January — helps the federal government allocate funds toward addressing homelessness. State and county officials use those funds to assess what programs and services are needed on the ground.

Becht said the count also helps the county engage with people experiencing homelessness. Once they have a person on the radar, it will allow outreach teams to go back out and try to get them off the streets and into temporary housing.

 The biggest takeaway from the last count in 2024, he said, “was that we have a bottleneck in our shelters.”

“We just don't have places to put them. And the longer they are in the shelter, that means the longer I have to wait to help people on the street move into the shelter,” he added.

L.A. County is considering plans to remove potentially thousands of unhoused people from areas around sports venues ahead of the Olympic Games in 2028.

County officials issued a strategy report last week advising local governments on how to clear people from encampments near major events and move them into temporary housing. However, the same report notes that there are concerns there won't be enough beds and there's no new funding for such an effort.

Sarah Mahin, L.A. County's director of Homelessness Services and Housing, submitted the report at the direction of the Board of Supervisors. It’s one of the first indications of how homelessness in the region might be approached ahead of and during the Olympic Games.

Shayla Myers with the Legal Aid Foundation of Los Angeles said the plan is aimed at eliminating visible signs of homelessness for the Olympics, rather than addressing the root causes of the housing crisis.

" You're not actually getting people off the streets. You're simply attempting to make specific locations clear," she said of the county's approach. "It is about taking resources to clear encampments in the most visible locations when you have cameras and tourists all putting their focus on Los Angeles."

L.A. County's Homeless Services and Housing Department did not immediately return requests for comment.

Efforts to remove unhoused people will focus on the security perimeters of Olympic venues, according to the county's report.

"The County will use any established security perimeters…to identify and coordinate with host jurisdictions to prioritize encampments that may be affected," Mahin wrote.

LA28, the private nonprofit planning the Olympics, also told the county that those security perimeters would be its focus, according to the report.

“In the event that LA28 is advised that relocating unhoused individuals may be necessary for their own safety, we will ensure that the appropriate local government stakeholders have sufficient time to plan for the necessary services and housing support,” LA28 wrote in a statement to LAist. 

A spokesperson for L.A. Mayor Karen Bass said her office was in touch with the report's authors to "discuss next steps in continuing efforts to address this humanitarian crisis."

As part of the regional strategy, the county has developed a tool to estimate costs for cities looking at removing encampments around venues. That tool allows local jurisdictions to enter the expected number of people, the percentage of individuals who will go into shelters, and how many people will need long-term housing support.

Myers with the Legal Aid Foundation said she appreciated the county's focus on moving people into shelters, but that the plan would open up unhoused people to possible criminalization.

"The first round is to offer shelter, and the second round is often to bring in cops or to put up fences or to invest in citations," she said.

The report includes the latest "point in time" count of people living outside in the council districts of Los Angeles hosting Olympic events, as well as other host cities like Long Beach and Pasadena. In total, that number is more than 5,300 people.

"However, the number of unsheltered individuals in the areas immediately surrounding event venues should be reassessed closer to event dates to ensure an accurate estimate," the report states.

County supervisors Hilda Solis and Janice Hahn introduced a motion asking for the report in 2024, referencing concerns about public perception of local government's approach to homelessness ahead of many major events coming to Los Angeles.

"Efforts to address homelessness in advance of international sporting events in other jurisdictions have had uneven results, leading to accusations that governments are busing unhoused individuals to the outskirts of host cities without addressing the underlying lack of shelter capacity," the motion states.

The county's guidance points out that additional resources for plans to clear encampments at this point don't exist.

Representatives for Long Beach, for example, told the county that it could be challenging to secure motel rooms for interim housing at typical rates around the Olympics. The city also expressed concern about unsheltered people and at-risk tenants being displaced. 

Clearing encampments without enough housing resources could lead to displacing more unhoused people and those at risk of homelessness, Mahin wrote.