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Giant Matchsticks Turn Out To Be Viral Marketing For Tinder
Turns out those giant matchsticks popping up all over L.A. were part of a big viral marketing campaign because nothing can be fun, weird and interesting anymore without a little branding.
The big reveal came today when an oversized matchbox with a dozen more giant matchsticks was left on Venice Beach with the Tinder logo and the hashtag "#tindermoments." Tinder's campaign, which left giant matches marked with "#moments" throughout the L.A. area, was all in the service of the dating app's new 'Moments' feature, according to NBC Los Angeles. This feature allows users to share photos that expire after 24 hours with their matches.
The project was in collaboration with the artist Manny Castro, who has previously received attention for works including hanging thousands of ruby slippers from power lines across Los Angeles and painting "TASTES LIKE HATE" on the side of a Torrance Chik-fil-A.
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But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
Senior Vice President News, Editor in Chief
