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Fresh Squeezed Runs Dry: Rave Event Canceled, Twice

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rave-2007.jpg
Photo by Marcus Vegas via Flickr


Photo by Marcus Vegas via Flickr
The Fresh Squeezed Music Festival 2010 was meant to be a "gathering of epic proportions never before seen in Southern California," according to their site, but it seems that the show won't go on tonight after all.

First planned to be held in Pico Rivera, the city pulled the event contract when the recent Electric Daisy Carnival's aftermath raised the red flag about rave-style events, says abc7, particularly the attendance of minors, the presence of drugs, and concerns about public safety. Once booted from Pico Rivera, Fresh Squeezed found a spot in the City of Industry, but the plug was pulled there, too, when officials found that the proper permits had not been secured by the promoter.

And so Fresh Squeezed will not happen. Well, not exactly.

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Says their official blog:

It is heart breaking to see how the events of the past 2 weeks have unfolded and effected Fresh Entertainment and our party goers alike in the EDM scene. It is a shame that these events are viewed as No holds barred drug frenzies when that is so far from the truth and there is much more to these events that the media has refused to take the time to even notice. For now it seems that the media will continue to portray your scene in this manner. Even with all this continuous negative attention, we will still strive to offer you world class talent, amazing production and loving vibes that you have come to expect from fresh Ent. We sincerely apologize for this entire situation, but please understand we have done everything in our power to give you a great event. We never gave up and have looked near and far for suitable venues to accommodate us after pico Rivera breached their contract.

Since we have yet to find a reasonable venue to accommodate ALL of our lovely fans we have been forced to officially cancel this event.

The event did find a sort-of home for the concert aspect of the event. Some of the performers will take the stage Sunday night at the ASU Fox Theatre in San Bernardino, where current ticket holders can use their Fresh Squeezed tickets to get in.

Other rave-like events remain up in the air, and may find it hard to secure a venue in Los Angeles County in the coming months and years. A task force formed last week will convene next week to discuss these events, and to determine if the Los Angeles Coliseum is a suitable venue any longer.