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Feed L.A.'s Homeless with Twitter

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Fans of documentaries like Food, Inc., The Cove, The Inconvenient Truth and movies like Good Night and Good Luck, Syriana and The Soloist might not know they were all produced under a company called Participant Media. And it's that company that recently launched a new social action network called TakePart, which aims to be, in our words, the Google of Do Gooding and the Yelp of Volunteering.

In an effort to spread their word and to help the homeless in Los Angeles, TakePart this Friday will be giving one peanut butter and jelly sandwich--wrapped, of course, in eco-friendly lunch bags--for each new Twitter follower they get. Their goal is to deliver 2,000 sandwiches to the Valley Rescue Mission and the Society of St. Vincent de Paul on Friday.

You can follow them at @TakePart.