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Coachella 2012 Will Be Two Weekends Long

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Kanye West headlines Day 3 of the 2011 Coachella Music Festival (Photo by Joey Maloney / LAist)
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Double the pleasure. Double the sunscreen. Double the ticket sales. Like deja vu all over again, the Coachella Valley Music and Arts Festival will be spreading out the heat stroke over two weekends in 2012, organizers announced Tuesday, in an effort to give the fans double the chance of getting in after tickets to the festival sold out in one week last year.

The fest will still take place at the Empire Polo Grounds in Indio but this time it's scheduled on back to back weekends: April 13- 15 and April 20-22. "We will attempt to produce two identical festival weekends. That means same lineup, same art, same place, different people," notes Coachella.

The cost of a three day pass holds steady at $269, and Goldenvoice is offering a pre-sale from Friday June 3 to Friday June 10 with an option of super-layaway requiring 10% down and 8 payments to follow (quick math estimate = approx $30 down and $30 bucks + fees each installment). Here is the full statement from the Coachella.com website:

We're excited to announce Coachella 2012 will be held over TWO WEEKENDS. In an effort to try and accommodate everyone who wants to experience the festival, COACHELLA 2012 will be two separate events, held over two consecutive weekends. We will attempt to produce two identical festival weekends. That means same lineup, same art, same place, different people.

We know many of you were unable to attend this year's festival because passes sold out much sooner than anticipated. We were truly surprised by the overwhelming response and remain honored by your passion and enthusiasm. We also know some of you purchased through non legitimate sources and were inconvenienced, gouged or totally scammed. We hope that these changes will give everyone the opportunity to purchase directly from Coachella.com.

Passes go on sale beginning this Friday, June 3rd, 2011, at 10am PST until the following Friday June 10th, 2011, at 10pm PST. This advance sale will be the only opportunity to take advantage of the Coachella Payment Plan. Passes will be available through a payment plan of 10% down and 8 equal monthly payments OR by payment in full. The price of three-day passes remains at $269 plus fees for the sixth consecutive year.

Coachella Weekend 1 - April 13-15, 2012
Coachella Weekend 2 - April 20-22, 2012