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California Cows Make the Milk, But the Milk Commercials are Made in New Zealand. Is that Illegal?
Remember those cute commercials showing cows auditioning American Idol-style to be the next "face" of Real California Milk? Too bad they were all shot in New Zealand, and not California.
There's been a backlash movement (moooooo-vement?) and as a result, the state legislators have come down with some new guidelines, explains an opinion piece in the LA Times. Showbiz labor unions objected to the commercials being shot in New Zealand, "prompting the Assembly on Monday to approve a bill requiring state agencies, commissions or departments that promote California products using public funds to keep their productions in-state."
The issue here in the entertainment and television production capital of the country is that of what's called "runaway production," which is when local outfits shoot elsewhere to save on costs.
"Runaway production isn't a joke: It costs livelihoods and hurts the local economy, affecting even those who don't work in the advertising or entertainment business," claims the article's author.
But, they insist, in this case, the legislators took it too far, and call the bill "an overreaction to one dairy board's marketing mistake." While the Milk Advisory Board missed the boat on doing the savvy thing and keeping the work to promote a state product in-state, ultimately it was simply a blunder.
PS Kirsten, the "Canadian" cow, took the most votes and became the new face of California Happy Cows, happily making Real California Milk. And Cheese!
Southern California's Snow-Capped Mountains Are Beautiful. Here's Where To Maximize The View (And Snap A Great Picture)It's been many, many years since we saw this much snow in our mountains. Going up there right now isn't safe, but here are some places where you can enjoy the view and snap a pic.
April Valentine died at Centinela Hospital. Her daughter was born by emergency C-section. She'd gone into the pregnancy with a plan, knowing Black mothers like herself were at higher risk.
A look at years past when snows creeped into our citified neighborhoods, away from the mountains and foothills.
In the face of a drier future, that iconic piece of Americana is on its way out in Southern California.
Another Missing Hiker Has Been Found Dead In San Gabriels As Search For Actor Julian Sands ContinuesBob Gregory, 62, went missing the same day as Sands. His body was recovered near Mount Islip.