"Blue Ivy" Now A Hot OG Marijuana Strain

Blue Ivy Carter isn't even a week old but she's already collaborated with her pops Jay-Z on a Billboard-charting hit—and provided creative inspiration for the marketing geniuses at pot dispensaries.

A few pot shops have come out with a new strain of medical marijuana named after the famous celebrity spawn, according to TMZ which has a picture of the weed from a Hollywood dispensary on its website.

TMZ reports that the first pot shops to cash in on Blue Ivy's name were in Hollywood, but a medical collective in the far reaches of Los Angeles county actually began marketing the new strain on the day she was born (before most of us even knew the correct order of the newborn's name):

Suri Cruise and Apple Martin: it's time to call up your PR reps and step up your game.