Sponsored message
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen
Climate & Environment

You Have ‘License’ To Root For The Rams And For Green Spaces At The Same Time! Here’s How

A closeup image of a blue and gold California license plate reading "GO RAMS" and "LOS ANGELES RAMS FOR PARKS" rests against a blue and gold football helmet on a grass football field.
The L.A. Rams have partnered with the California Natural Resources Agency on a specialty license plate that will help fund programs to improve access to parks and outdoor spaces for underserved Californians.
(
Brevin Townsell
/
L.A. Rams
)

With our free press under threat and federal funding for public media gone, your support matters more than ever. Help keep the LAist newsroom strong, become a monthly member or increase your support today.

The L.A. Rams made it to the upcoming Super Bowl and now you can show your support for both the team and the region’s outdoor spaces—with a license plate.

The blue and gold license plates read "Los Angeles Rams for Parks" and they’re the result of a partnership between the team and the California Natural Resources Agency.

Proceeds from the plates will primarily go to state programs that improve access to green spaces for underserved Californians, as part of the Newsom Administration’s $1 billion-dollar "Outdoors for All" initiative. Some of those funds will also go to the Rams’ Foundation, which promotes youth education, mentorship and programs to address poverty in L.A.

The Rams are the first professional sports team in California to create a custom license plate that helps fund access to recreational spaces. And hey, maybe it’ll also help their fan base grow!

Sponsored message

The Natural Resources Agency plans to launch other license plates with professional sports teams throughout the year.

You can purchase the standard plate for $50 or get a personalized one for $100. Check them out at laramsplates.com.

At LAist, we focus on what matters to our community: clear, fair, and transparent reporting that helps you make decisions with confidence and keeps powerful institutions accountable.

Your support for independent local news is critical. With federal funding for public media gone, LAist faces a $1.7 million yearly shortfall. Speaking frankly, how much reader support we receive now will determine the strength of this reliable source of local information now and for years to come.

This work is only possible with community support. Every investigation, service guide, and story is made possible by people like you who believe that local news is a public good and that everyone deserves access to trustworthy local information.

That’s why we’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.

Thank you for understanding how essential it is to have an informed community and standing up for free press.
Senior Vice President News, Editor in Chief

Chip in now to fund your local journalism

A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right