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TOMS Founder Blake Mycoskie Tells Us About One-for-One Eyewear and How Every Stripe Tells a Story

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We caught up with TOMS founder and CEO Blake Mycoskie after he revealed the next chapter in the five-year-old company's unique one-for-one business model on Tuesday. In the video below, find out how the eyeglasses idea, which had festered in Mycoskie's head since 2007, finally became reality, how TOMS sunglasses sales will directly benefit the blind and sight impaired, of whom there are nearly 200 million worldwide and why there's no TOMS logo on the sunglasses -- only three distinctive stripes.

What's next for Mycoskie, who launched TOMS out of a Venice apartment in 2006 after succeeding multiple times as a small business entrepreneur? His first turn as an author, "Start Something That Matters" is out in September.