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News

Beverly Hills High School: A Clothing Brand & Budget Solution

By  Zach Behrens
Published Jan 29, 2009 11:00 PM
beverly-hills-clothing.jpg
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If you've got it, flaunt it. That's what the Beverly Hills Unified School District is looking into doing--raising school funds by using their famous name to brand a clothing line instead of the usual PTA bake sale. "Beverly Hills' population has aged," writes Peter Baller at Forbes, "and fewer residents have school-aged children. That's left the 5,300-student district short on community support and unable to raise taxes." Splitting between 60 to 70% with a manufacturer or retailer, the school could raise from $500,000 to several million each year by selling product internationally. Apparently, Asia will be a big market for Beverly Hills branded products.

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