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The internet’s biggest Chinese rapper IRL … in Santa Ana
I wasn’t expecting the internet’s biggest Chinese rapper to make his Southern California debut (we are not counting the earlier San Diego show) at a sprawling, sterile business park in Santa Ana.
But there I was Wednesday night along with hundreds of people at the Observatory to watch the viral sensation perform his brand of hip-hop blending Memphis trap with lyrics rooted in Cantonese folk and everyday culture across southeastern China.
You may not know the name, SKAI Isyourgod, but if you have been on Instagram or TikTok in the last couple years, you can’t escape the sound — or the memes.
" He's really famous on Instagram," said Julie Sun, who came to the gig from Irvine. " He popped up a lot throughout all different kinds of video content."
That’s how I learned of his music — through a reel that had nothing to do with his music. But it was grabby from the first note, opening as it did by sampling a vintage Cantonese opera. That inventive touch sent me searching for the whole song, “Blueprint Supreme,” which turned out to be a kind of tongue-in-cheek send up on the nouveau riche.
It’s a theme the 27-year-old from Guangdong Province goes back to with humor and deft wordplay in the track “Stacked On All Sides.”
Throughout the night, the crowd yelled out the name of that tune. When it was finally performed, all the phones were raised.
“His lyrics [are] mostly very positive and kind of give the good fortune to people,” Sun said.
Like Sun, the vast majority of the audience were Chinese.
"Where’s everyone from?" SKAI asked during one of his interludes, and the crowd shouted back: "Dongbei…. Fushan…."
But there were also plenty of non-Chinese speaking fans at the club, a testament to the rapper’s global virility.
Noah Rosen lives in Santa Ana, but he first learned about SKAI two years ago through friends and people he worked with at the company he cofounded, which has a satellite office in China.
"We blasted [it] in carpool karaoke and stuff like that," said Rosen, who doesn’t speak Chinese.
"There's something so catchy and so inventive, and it's a fantastic melody," he continued. "Which is why they're so good on TikTok and Instagram and everything. Doesn't matter if you understand the lyrics or not."