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LA Radio Heading Toward The Sh*tter, Says Adam Carolla
Gone from KLSX 97.1 FM, Adam Carolla has taken to the Internet. The North Hollywood-native’s first podcast was released today. It spanned a commercial-free 37 minutes. This begins Carolla's promised Monday - Friday daily podcast.
CBS Radio, parent of KLSX, turned their FM talk station to Top 40 last Friday at 5 p.m. On his podcast, Carolla says the reason was reflective of “the economic times we’re in. It costs too much to pay a bunch of guys to talk verse playing Justin Timberlake records.” Carolla believes LA radio is in a general sad state. “I think terrestrial radio’s heading toward the shitter, at least out here in LA. It’s pretty much Ranchero music, Top 40, and hot-bullshit-talk."
Carolla says “The Adam Carolla Show” was doing well despite their station's cancellation. “Obviously we did alright with our target demographic, or I wouldn’t keep getting bonuses from Los Angeles and all the affiliates we were in,” he says of his ratings. His popular KLSX morning show featured witty co-host Teresa Strasser and sound effects genius Bald Bryan Bishop.
The Future = Radio + Television
“Right now I want to be a shot of methadone while we get this progress, while we explore this new frontier," Carolla says of not abandoning his listeners. Recorded Sunday night, post-Oscars, Carolla used his inaugural podcast to speak on humorous topics in the rant-style for which he is perhaps best known. Despite a somewhat quiet audio quality, the inaugural podcast was free of significant technical difficulty. “We’re going to get guests in here. We’ll probably get a studio setup."
In addition to this podcast Carolla will be filming a pilot for CBS. He says it’ll be a “prime-time sitcom on CBS, the number one network for doing sitcoms.” He wrote the script with The Hammer collaborator Kevin Hench. “We’re starting on this thing ASAP.” He hopes to use this new show as a place of employment for many who were fired with KLSX's format change.
Carolla Wants You
Throughout the podcast, Carolla stressed that his entry into new media will not be a solo effort. He invites his listeners to get involved. “Post the questions on the messageboard, throw out some topics, throw out some stories, throw out some questions, ask my advice, throw it up there,” he asks. “I’ll address it.”
“I’m in it for the big picture, and I’m in it for the long-term,” Carolla says of his investment in podcasting. “Do not dip into your wallet, do not even dip into your heart. All you need to do is spread it around. We will create something together.”
Will you listen to the new Adam Carolla podcast? Comment below!