A New Kind of Farmers Market Sprout-ing Up in SoCal
Sprouts Farmers Markets are opening in California at a time that is both fortuitous and a bit dubious. The chain of warehouse-style markets proffering locally-sourced produce and other health and eco-conscious oriented groceries is taking advantage of business failures--Circuit City, Linens 'n Things, Mervyns--for their retail spaces, but the company itself hails from Arizona.
It's curious to examine Sprouts to see if the appeal of affordably-priced and theoretically more sustainable items--a political issue on its own, since what we eat is ostensibly a way of expressing political will--is enough to trump the consumer backlash against the politics of our neighbor-state Arizona in the wake of the SB1070 hot button issue. And, to make things even more politically tinged: Sprouts sells raw dairy products, too.