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Some Bars Are Bringing Happy Hour To You
People walk by a closed restaurant at LA Live in downtown Los Angeles, California on March 15, 2020. (APU GOMES/AFP via Getty Images)
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LA's hospitality industry and #COVID19 is a recipe for disaster. The grim truth is that many restaurants and bars won't survive the coronavirus pandemic. But the hospitality industry is organizing and working hard to save itself, and they're still hoping you'll patronize their businesses.
Here are just a couple examples of how bars are staying open despite their inability to serve customers in person.
At the micro level, industry professionals are bringing the bar experience into your home. New Yorkers Jackie Summers, the creator of Sorel Liqueur, and his pal, Daniella Veras, are hosting virtual happy hours. Some of these are sponsored by liquor brands with the tips benefitting that session's featured bartender. Accompanying the bartender or sommelier, you might see a doctor taking questions about COVID-19 or a fitness instructor offering tips for home workouts.
In its #atipforatip initiative, L.A.-based beverage consulting firm Cocktail Academy is featuring a cocktail recipe per post on its Instagram feed. Like what you see? Click the link to tip the bartender who created that drink.
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And after this post first published, L.A. Mayor Eric Garcetti announced they were relaxing rules to allow the delivery of alcoholic beverages as long as the establishment also serves food.
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