Last Member Drive of 2025!

Your year-end tax-deductible gift powers our local newsroom. Help raise $1 million in essential funding for LAist by December 31.
$960,927 of $1,000,000 goal
A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen
News

In-Person Census Canvassing By Advocacy Groups Put On Hold Due to Coronavirus

Truth matters. Community matters. Your support makes both possible. LAist is one of the few places where news remains independent and free from political and corporate influence. Stand up for truth and for LAist. Make your year-end tax-deductible gift now.

Community groups working in L.A. County to promote census participation in historically undercounted areas are pausing their in-person canvassing efforts. The decision was made to prevent possible spread of the coronavirus.

Now, groups plan to shift messaging online and over the phone, with census-related social media ads and phone banking.

Alejandra Zarate of We Count LA, told us:

“We are having to adjust our entire campaign. While the census is important, everybody’s health and safety is the utmost priority.”

In-person canvassing is often the only way information about the census reaches communities who don't speak English or don't have internet access. (Courtesy of U.S. Census Bureau)
The new protocol will stay in place until after April 1st, the official Census Day.

Zarate manages a county-wide network of community-based organizations that have mobilized over the past few months to reach Census Bureau-designated “hard-to-count” communities.

She said some community groups are working with the Census Bureau to see if national operations — like in-person enumeration — could be extended.

Sponsored message

“It’s up to the Census Bureau. They would essentially need to do the time crunch, the data calculations on a shorter timeline. ” Zarate said. “It would be up to Congress to give them additional funding.”

Zarate said she’s conflicted about changing the census process, because extending the count could mean less political representation in the meantime. For now, she’s working to encourage census participation online and trying to stay positive.

“The more we stay connected with each other in untraditional ways," she said, "the more we will tap into that sense of comradery—that we will be counted.”

Have questions about the 2020 census? Ask us here.

You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.

Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive before year-end will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.

If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.

Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief

Make your tax-deductible year-end gift today

A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right