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Coachella Weekend Two isn't the only thing happening this weekend. Over in San Bernardino, from Friday to Sunday, High Times is hosting the Southern California Cannabis Cup. What started as a trade show has grown into a festival-cum-networking event, and this weekend's event is the Cup at its peek. The festival expects between 20-30k attendees and features a weed-friendly musical lineup of The Game, Nas, Wu-Tang Clan, A$ap Ferg, Method Man & Redma, Damian Marley, Vic Mensa, Chief Keef, and more. Each day offers seminars on how to navigate the growing weed industry, representatives from major companies, cooking classes, weed competitions, and more. The best grow operations in the country and the world will be there to offer insight to industry veterans and amateurs in the field.
The festival's growth comes in line with a growing culture around regulated and legalized weed. It only occurs in areas where marijuana is legal for medical or recreational use, so it's still a borderline closet industry event, but the scope of the event has only been expanding over the past few years. New panels for this year include how to grow organically, ways of maximizing yield, and an explanation of Prop 64. It also features a "topical massage spa," with curated edibles to accompany the experience.
Tickets for the Cannabis Cup can be found here. What better way to spend the weekend after 4/20 than at a massive trade show dedicated to the burgeoning world of weed industry?
The Cannabis Cup takes place April 21-April 23 at National Orange Show, 689 S E St, San Bernardino, CA.
