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The Brief

The most important stories for you to know today
  • What he's saying to the world at all hours

    Topline:

    President Donald Trump is now communicating with the public sometimes dozens of times a day on a social media platform that he himself created, and most Americans (and perhaps even journalists) never see most of those posts.

    How we got here: During his first presidential campaign, Trump's constant stream of seemingly unvetted tweets was a sideshow that quickly became inescapable — the boasts, insults, and lies at times hijacked news cycles. Once he was elected, they presented a new frontier in American politics: a real-time view into a president's mind.

    Why it matters: Ten years, one Twitter ejection, one Twitter return, and a move to Truth Social later, Trump's posts still make news — like when he announces a war or tries to pick a fight with the pope — but for many have become the background noise of American politics.

    Keep reading... for a picture of exactly what, in the aggregate, the president of the United States is thinking about and saying to the world at all hours.

    Stay up to date with our Politics newsletter, sent weekly.


    On March 1, the day after U.S. forces bombed Iran and began a war that's now more than nine weeks long, President Donald Trump posted 30 times on Truth Social.

    Just after midnight, he posted about the bombing campaign, including a threat to retaliate if Iran itself retaliated ("THEY BETTER NOT DO THAT").

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    But he soon had a lot more on his mind; mid-morning, he posted a video portraying Senator Mitch McConnell as the floppy, deceased Bernie from Weekend at Bernie's.

    He posted a Tiktok video praising his State of the Union — a speech he had given five days prior — then reposted that video, along with a screenshot of a post on the social media site X. Just after noon, he posted an update on the war ("we have destroyed and sunk 9 Iranian Naval Ships, some of them relatively large and important"). Mid-afternoon, he posted a string of Trump-friendly news coverage, including a New York Post article from September 2024 about how Lady Gaga's father endorsed Trump in the presidential race. Shortly thereafter, in the span of five minutes, he posted 10 times, all of them lists of screenshots of praise from X users for his State of the Union address. He later posted a video update about the war in Iran, followed by a video marked as being from an Instagram user called @truthaboutfluoride, purporting to show San Francisco as a run-down city filled with poverty.

    During his first presidential campaign, Trump's constant stream of seemingly unvetted tweets was a sideshow that quickly became inescapable — the boasts, insults, and lies at times hijacked news cycles. Once he was elected, they presented a new frontier in American politics: a real-time view into a president's mind.

    Ten years, one Twitter ejection, one Twitter return, and a move to Truth Social later, Trump's posts still make news — like when he announces a war or tries to pick a fight with the pope — but for many have become the background noise of American politics.

    The president of the United States is now communicating with the public sometimes dozens of times a day on a social media platform that he himself created, and most Americans (and perhaps even journalists) never see most of those posts. Of course, most of those posts are not individually newsworthy. But looking at them together provides a picture of exactly what, in the aggregate, the president of the United States is thinking about and saying to the world at all hours.

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    To try to grasp that, NPR analyzed the first four months of Trump's Truth Social posts this year. What emerged is a portrait of an extremely online president with scattered focus — who, even while he dealt with fallout from his policies such as war in Iran and immigration enforcement in Minneapolis, was also busy insulting his critics, posting pictures of his proposed ballroom, and continuing to insist on the lie that he won the 2020 election. The president also has unorthodox posting habits that illustrate that, even as arguably the most powerful person on earth, he remains focused on how he is seen.

    What the president is posting about

    To quantitatively analyze the president's posts, NPR compiled the president's first four months of posts, using a data scraper maintained by CNN. We then classified each post based on its topic (tariffs, the war in Iran, Greenland) and the type of post it was (sharing a news story, reposting someone else, making a threat).

    Trump posted 2,249 times in the first four months of 2026, an average of just under 19 posts per day.

    The most common topic Trump posted about – at about 14% of his posts – was 2026 elections. These posts — more than 300 of them — consist largely of either candidate endorsements or posts touting a Trump-backed candidate's win.

    However, Trump at times did not give a simple endorsement, instead adding attacks on an endorsee's opponents. For example, in endorsing Republican candidates for the Indiana state Senate, the posts became paragraph-long screeds as Trump attacked sitting senators as "RINOs" (Republicans in name only) if they voted against a Trump-backed redistricting plan.

    The next most common topics after elections were Iran (247 posts) and the economy (177). He also posted dozens of times about alleged fraud in Minnesota's safety net programs, the SAVE Act, and his belief that the justice system was weaponized against him.

    To the degree that his posts measure what he's thinking about, the president's social media feed suggests he is as preoccupied — or even more so — with his personal projects and vendettas than he is with pressing policy matters.

    President Trump posted about the 2020 election 71 times in the first four months of 2026, more than he posted even about tariffs (57 times — all of which we coded as a subset of posts about the economy). Those 2020 election posts all promoted the lie that via massive voter fraud or other malfeasance, Joe Biden stole that election.

    Trump posted 68 times about his various Washington, D.C., building projects, including his White House ballroom and a proposed massive arch across the Potomac near Arlington National Cemetery. That's slightly more than he posted about Venezuela, more than he posted about the SAVE Act he's promoting, and more than he posted about protesters and federal agents in Minneapolis, including federal agents killing two U.S. citizens.

    He posted more than six times as often (105) about his various legal grievances than he did about healthcare policy (17).

    Also notable are the topics that get little attention. While tariffs and the war in Iran do affect, for example, the farm economy, Trump posted just four times specifically about American farming during the first four months of the year — less than half as many times as he posted (nine times) about his anger at comedian Bill Maher.

    As for the top types of posts, the largest category – at just under one-quarter of his posts – are social media reshares. These take several formats — some are screenshots of posts from X, and others are videos reposted from other social media sites, such as TikTok.

    This emphasizes the technological differences between now and Trump's first term.

    Near the end of his first term, the videos Trump posted were largely from Fox News or other right-leaning news outlets, or they were videos produced by the White House.

    Now, there's an endless array of TikTok and Instagram videos and memes the president can repost, many of them from amateurs or generated by AI. Some have been outright offensive, as when he posted a racist video that depicted former President Obama and Michelle Obama as apes. The White House initially defended the video, with White House press secretary Karoline Leavitt telling reporters, "Please stop the fake outrage." Trump later said he hadn't seen the full video, telling reporters, "I looked at the beginning of it. It was fine." He did not apologize, and the post was later deleted.

    Other posts have promoted conspiracy theories, as with a video that baselessly proposed that Democratic Minnesota Gov. Tim Walz was involved in the 2025 killing of Minnesota Democratic State Rep. Melissa Hortman.

    Occasionally, those videos have nothing to do with current events, or even Trump, but are the kind of inane posts littering many people's Facebook feeds. Around 11 p.m. one night in February, Trump posted a TikTok video of a person's pet corgi reacting to a can of Reddi-wip. A minute later, he reposted that video along with a screenshot of a supporter's X post ("Good Night Patriot Friends!"). A minute after that, he posted a 15-second video of Bruce Lee fighting, which he similarly reposted alongside another X screenshot seconds later.

    Reposting material from X

    This posting-then-reposting pattern is one of the more notable oddities of the president's Truth Social posts. It appears to be a makeshift way of reposting things from X. The president regularly grabs, for example, a video someone else has posted on X, posts it without attribution on Truth Social, then immediately quote-posts his own post along with a screenshot of the original X post.

    Some of these reposts are about current events, but they cover many other topics as well – they include a variety of amateur-made videos praising Trump, attacking his enemies, and (incorrectly) concurring with his false claim that he in fact won the 2020 election. In recent months, Trump has reposted a video compilation of moments with his grandkids, a video about his loyalty to Michael Jackson over the years, a montage of Trump moments set to a choral arrangement of "Like a Prayer," and an apparently AI-generated video of Trump playing hockey against Canadian hockey players – and punching the bejeezus out of one of them.

    The pattern of snagging content from X highlights two important facts about Truth Social.

    One is that X appears to dwarf it in size. The Center for Campaign Innovation, a right-leaning political strategy organization, provided NPR with polling from around the 2024 election, finding that only 6% of people used Truth Social for news on even a weekly basis. That's compared to 30% who used X.

    Trump may therefore go to X to get material because there are just more users there, and especially more big names like politicians, news organizations, and MAGA influencers.

    Secondly, Truth Social's smaller size means it serves a different purpose for Trump than Twitter ever did, before Trump was kicked off of the platform after the January 6 riot. (His account was eventually reinstated.)

    "I think really the best way to understand it is this is where you get your marching orders if you're MAGA," said Eric James Wilson, a Republican strategist and executive director of the Center for Campaign Innovation. "And too, it is direct communication from him, in the way that maybe a statement, an administration policy or a press release would have to go through multiple layers of, if not revisions, certainly approvals."

    Leavitt told NPR in a statement that Truth Social is "the most powerful and popular social media platform in the world because it serves as President Trump's authentic voice."

    One restriction has kept Trump from simply posting on X when he wants a bigger audience – according to details about a licensing agreement in a 2023 SEC filing, he is "generally obligated to make any social media post on TruthSocial and may not make the same post on another social media site for 6 hours." This gives the site "limited time to benefit from" his postings.

    NPR emailed Truth Social's press team to check if this agreement is still in effect, but the email bounced back.

    It's not entirely clear how many of the posts on the president's Truth Social account come directly from him. Leavitt also told NPR that some posts are made by staffers.

    "President Trump posts at all hours because he is constantly working, but sometimes these posts are also published by staff who are simply catching up on the many articles and reading materials President Trump approves the day prior," she said in another statement.

    It's not just news articles that the White House says Trump isn't personally posting; after backlash to the racist video depicting the Obamas the White House also said a staffer "erroneously" posted the video.

    Old news

    One of the most telling indicators of what's on Trump's mind can be found in the news articles he posts — more than 1 in 5 of the president's social media posts in the first four months of this year were news articles, op-eds, and videos. Those news pieces almost uniformly praise the president or promote administration-friendly storylines, including persecuting his perceived enemies.

    On March 29, in a span of six minutes, his account posted 10 news pieces about criminal referrals against New York Attorney General Letitia James, who prosecuted Trump in a civil business fraud case.

    A substantial number of the news stories Trump's account posts are not current. At least 1 in 4 of the news stories posted were more than 10 days old at the time he posted them (the dates of some TV news clips could not be easily verified).

    In some cases, such as the article about Lady Gaga's father, the news pieces were months old. At other times, he posted several older articles in rapid succession about the same event. On March 16, Trump posted three January articles in a row about the crowd at the College Football National Championship game cheering for him.

    Leavitt told NPR in a statement: "The President is extraordinarily well read, and he likes to share stories or content that he finds interesting on his account."

    The problem with bluster

    In the first four months of the year, President Trump made 98 posts we classified as "announcements" — which we defined as the president purporting to give the public new information.

    These covered a range of topics — there was the video announcing the U.S. had bombed Iran. There was the announcement of a new DHS secretary nominee — Markwayne Mullin. There were announcements about disaster aid to states affected by a massive winter storm. There were notifications of upcoming interviews or press conferences. Not all of these announcement posts turned out to be accurate, however, as with an April 17 post declaring the Strait of Hormuz to be "COMPLETELY OPEN AND READY FOR BUSINESS AND FULL PASSAGE."

    He also made 29 posts we classified as "threats." These range from the specific ("If Canada makes a deal with China, it will immediately be hit with a 100% Tariff") to the vague ("I wonder what would happen if we 'finished off' what's left of the Iranian Terror State"). The president hasn't followed through on all of these threats with concrete action.

    Altogether, that's 127 of Trump's most newsmaking posts — around one per day. Those posts have introduced an unprecedented unpredictability into presidential policymaking. His tariff policy posts, for example, have created widespread uncertainty in the business world.

    This can make life in a Trump White House particularly difficult, especially in the realm of foreign policy. John Bolton, who served as National Security Advisor in Trump's first term, tells a story about Trump's chaotic posts.

    "My deputy was there when [Trump] was shown — this is in 2019 — overhead pictures of a failed Iranian missile launch," Bolton says. "And he said to the intelligence briefer, can I keep this picture? And she said, 'Well, yes, but it's very sensitive, Mr. President.' He said, 'Okay.' And about 20 minutes after they left, he tweeted the picture out with some of the markings still on the picture."

    As NPR later reported, the photo was revealed to be classified. Experts told NPR that tweeting the picture potentially helped America's adversaries, including Iran and Russia, because it revealed U.S. satellite capabilities.

    Since his time in the first Trump administration, Bolton has been willing to sharply criticize the president. In October, the Trump Department of Justice obtained indictments against Bolton on 18 charges alleging that he unlawfully retained and transmitted classified documents. Bolton pleaded not guilty.

    Bolton sees Trump tweeting the picture as part of a larger pattern: to attempt maximum bluster and in the process reveal more than he intends to. Trump's recent posts about the war in Iran are another example.

    "The very ferocity of his tweets or the outrage you can hear just tell the Iranians 'If we just stay, if we just be patient a little while longer, he's just going to flip right out entirely, and he wants out. So we're going to drag it out and get every concession we can from him,'" Bolton said. "I don't understand why he can't see that."

    Pundits have theorized that with his threatening posts about Iran, President Trump is practicing the "madman theory" of foreign relations. H.R. Haldeman, who served as chief of staff to President Nixon wrote that Nixon's strategy was to make the U.S.S.R. and the government in North Vietnam think that the fervently anticommunist president was willing to go to even extreme lengths, such as dropping a nuclear bomb, to end the Vietnam War.

    "Nixon had credibility. He was strongly anti-communist," Bolton said, adding that communist adversaries might have thought, "Good God, that guy is crazy enough that he would drop a nuclear weapon."

    "Just being generically crazy does not give you an advantage," Bolton added.

    A president's id on display

    To some degree, the president's posting can be seen as an extension of his communications strategy of simply communicating a lot. Trump regularly does lengthy press gaggles in the Oval Office, and he also has the unprecedented habit of fielding calls directly from reporters who have his phone number.

    However, with posts, unlike interviews, the president is not having a conversation. Rather than being prompted by a reporter, the president in his posts seemingly reveals what is on his mind at any given time. On April 2, the day he announced that Pam Bondi would be leaving her post as attorney general, President Trump was also thinking about Bruce Springsteen. He insulted the singer in two posts shared at 7:58 a.m. and 9:21 p.m. that day.

    Indeed, the president's insults and tirades have become so commonplace that they at times don't get much notice. Some of these posts go on at length. On April 9, he wrote a more than 2,700-character post that insulted a series of right-wing commentators but also veered into the topics of Iran, election results, media outlets he dislikes, and his approval rating.

    This kind of naked fury from the president of the United States toward his perceived opponents ("NUT JOBS," "TROUBLEMAKERS," "low IQs," "nasty") might once have made headlines.

    In 2026, it's a Thursday.

    (
    Truth Social
    /
    Screenshot by NPR
    )

    NPR also analyzed the length of Trump's posts this year through the end of April. He wrote 93 posts of 1,500 characters or more in that time period, accounting for around 4% of all his posts. About half of those are endorsements, in which the president praises his chosen candidates and at times rails against the opponent ("DEFEAT Third Rate Congressman Thomas Massie, a Weak and Pathetic RINO"). Many of these endorsements appear to be variations on boilerplate language as Trump endorses a string of candidates in a short timeframe.

    The rest of these long posts are anything but boilerplate – they are often attacks ("Pope Leo is WEAK ON CRIME") and occasionally announcements ("I am nominating Kevin Warsh to be the CHAIRMAN OF THE BOARD OF GOVERNORS OF THE FEDERAL RESERVE SYSTEM").

    Trump had more of those ultra-long posts in April than in any other month. And if you take out endorsements, it's even more stark. In April, Trump posted 22 extra-long posts about things other than endorsements — slamming Supreme Court justices, repeatedly promoting his ballroom, and railing against particular media outlets. That's twice as many such posts, or more, as he had in any other month.

    To the degree, then, that the length of his posts correlates to Trump's anger, or perhaps enthusiasm, April was a particularly enthusiastic month for the president.

    The president's Truth Social account primarily gets wide attention when the president either makes an announcement or writes something particularly coarse or offensive.

    That was the case on Easter morning this year, at around 8:00 a.m., when President Trump threatened Iran.

    "Tuesday will be Power Plant Day, and Bridge Day, all wrapped up in one, in Iran. There will be nothing like it!!! Open the F*****' Strait, you crazy bastards, or you'll be living in Hell - JUST WATCH! Praise be to Allah," he wrote.

    A threat of massive violence — and potentially war crimes — along with an obscenity and a tongue-in-cheek praise to Allah, all on one of Christianity's holiest days, together were stunning choices for a president whose core supporters are white evangelical Christians.

    In a recent NPR focus group of Georgia swing voters — people who voted for Joe Biden in 2020 and Trump in 2024 — no one reacted positively to that post. Participants were identified by their first names as a condition of their participation. One voter named Joe said that posts like that one inspire fear.

    "It's not presidential. They're supposed to be doing diplomatic negotiations. You know, he's the agent of chaos when it comes to this kind of thing. It just – it scares me," he said. "He's a loose cannon, in my opinion, when it comes to this kind of stuff."

    Brent Jones contributed to this report.

    Copyright 2026 NPR

  • Our very own Jackie and Shadow
    A bald eagle is seen perching on a pine tree branch in Los Angeles County. Another bald eagle is seen next to it, but it is obscured by a branch. The sky behind them is clear and blue. The branches are grey and there are green pine needles growing out of them with pine cones nearby as well.
    A bald eagle couple has been spotted in Los Angeles County this past week.

    Topline:

    A pair of nesting bald eagles was spotted in Los Angeles County this past week, according to a social media post from the Department of Parks and Recreation.

    Why it matters: Nesting bald eagles are a fairly rare sight in Southern California, since they typically nest along the California-Oregon border.

    Why now: The birds mate between January and July or August, according to the U.S. Department of Fish and Wildlife.

    The backstory: The Department of Parks and Recreation did not disclose the location of the birds, and reminded L.A. residents in their post that bald eagles are a federally protected species and disturbing their nests could “disrupt breeding and impact their success.”

    What's next: It takes about 35 days for bald eagle eggs to incubate. If the new visitors lay eggs, Los Angeles could have our very own eaglets as early as next month.

    Go deeper: Bald eagles have returned to SoCal’s coastal habitat. How are the Channel Islands birds doing now?

    A pair of nesting bald eagles was spotted in Los Angeles County this past week, according to a social media post from the Department of Parks and Recreation. (You can check out the full post and video on Instagram.)

    The Department of Parks and Recreation did not disclose the exact location of the birds.

    Nesting bald eagles are a fairly rare sight in Southern California, since they're more commonly found close to the California-Oregon border.

    Map of California shows green dots where bald eagles are known to next most of them in the northern third of the state.
    A look at where bald eagles typically nest.
    (
    Courtesy California Department of Fish and Wildlife
    )

    Of course, there are notable exceptions, including Southern California's most famous bald eagles: Big Bear's Jackie and Shadow, whose yearly attempts at parenthood have become big national news on occasion.

    Typically, bald eagles' mating season is from January through July or August, according to the California Department of Fish and Wildlife.

    What to do if you're lucky enough to see them IRL

    Park officials are reminding everyone that bald eagles are a federally protected species and disturbing their nests could “disrupt breeding and impact their success.”

    The history

    Bald eagles were once close to extinction in the lower 48 U.S. states. By the early 1970s, there were fewer than 30 pairs in California, all in the northern part of the state. The species has rebounded since being protected under federal and state laws.

    What's next

    It takes about 35 days for bald eagle eggs to incubate. If the L.A.'s new eagle residents lay eggs, Los Angeles could have our very own eaglets as early as next month.

  • Sponsored message
  • Event celebrates West Coast small publishers
    Several dozen people walk across a courtyard buying books. A woman in the foreground wears a blue hat, blue sweatshirt, a white skirt, and carries a brown bag. She is putting something into the bag. People can be seen walking and in conversation behind her.
    People walk through a courtyard full of small publishers during LITLIT.

    Topline:

    The free book festival LITLIT celebrates small independent publishers on the West Coast from Seattle to Santa Monica. It’s returning to L.A. the weekend of June 6 and 7.

    Why it matters: The “Big Five” major publishers dominate publishing in the country. The literary fair highlights works from small presses on the West Coast.

    The backstory: The Los Angeles Review of Books started LITLIT in 2019, to introduce LARB publishing workshop students to the industry; it has since grown into a festival celebrating independent publishers and other local literary arts practices.

    Read on... for details on the event.

    Held by the Los Angeles Review of Books since 2019, LITLIT, or The Little Literary Fair, started out as a way to introduce students from workshops to the publishing industry.

    It has since grown into a gathering of independent West Coast publishers from Seattle to Santa Monica. This year’s iteration on June 6 and 7 is the biggest yet, with more than 50 publishers participating in the event at Sci-Arc in Downtown L.A.

    People in a room look through a small library on an exhibition table in a room full of other book exhibitors. One woman wears a brown and black jacket. To her right a man wears a blue jacket and a white shirt and takes a picture of a book. People can be seen in the background wandering from table to table.
    People look through a small library of used books from "A Good Used Book," a Los Angeles based book pop-up, during LITLIT 2024.
    (
    Los Angeles Review of Books
    )

    It’s ‘small’ lit

    The fair aims to get the public in front of books that don’t originate from the so-called “Big Five” publishers — behemoths like Penguin Random House and HarperCollins.

    The Little Literary Fair
    Southern California Institute of Architecture (SCI-Arc)
    960 E. Third St., Los Angeles
    Preview day: Friday, June 5, 6 p.m.
    Full fair: Saturday, June 6, to Sunday, June 7, from 10 a.m. - 5 p.m.
    Free admission
    Info and RSVP

    “They really get to control what people get to see, and so we hope LITLIT lets people see more of what is out there and what they can support directly,” said Emily VanKoughnett, public programs and engagement director for LARB.

    One of VanKoughnett’s favorite independent publishers will be there. Two Lines Press, the publishing arm of San Francisco’s Center for the Art of Translation, deals specifically in translated works.

    Two people stop at a table filled with books under a white EZ-up. One of them wears a black dress and sunglasses. The other is obscured but can be seen wearing a light pink hat and a white t shirt. The seller is wearing a black polo shirt and is extending his arm to showcase the books on sale. There are people behind him and to his side. More people can be seen behind the people in front of the table of books.
    Two Lines Press, which specializes in translated works, show off their books to attendees of LITLIT.
    (
    Los Angeles Review of Books
    )

    They’ve published authors from across the world, translating books from more than 100 different languages into English.

    “ We do our work in quiet rooms, so it's really nice to be able to meet readers and talk to them about what's interesting them. These festivals are really valuable to us in that way,” said CJ Evans, publisher and editor-in-chief of Two Lines.

    Pressed locally

    Local favorite Angel City Press, which operates under the auspices of L.A. Public Library, will also be there with one of their newly published titles, Los Angeles Central Library POPS, that celebrates 100 years of the Central Library.

    A crowd of people stand in a room with different tables. Books are displayed on the tables. The ground is concrete and grey. A person in the foreground carries a tote bag that says "LITLIT"
    People at LITLIT 2024 look through different small presses.
    (
    Los Angeles Review of Books
    )

    You’ll also find LA-based Errant Press, which specializes in books that break the traditional form — like a poem printed on measuring tape or a matchbox sized poetry collection.

    “It’s really cool to see the kinds of risks that people are able to take, the kinds of communities they’re able to serve and really highlight here on the West Coast,” said Irene Yoon, executive director of LARB.

    Panels, printing presses, and workshops

    The two-day fair also hosts various panels and workshops, including one on the art of comedic writing and another on how to tell the stories of Los Angeles through archival materials.

    “This is, I think, the most panels we've ever done,” VanKoughnett said.

    Dozens of people sit in rows of chairs and line the white walls of a room for a panel discussion at a Literary Fair. The walls are white. A transparent glass door to an outside street can be seen on the far right side of the picture.
    People sit down for a panel discussion at LITLIT 2024.
    (
    Los Angeles Review of Books
    )

    Workshops on how to navigate the literary world with a completed manuscript and making your own comics and zines are also on the itinerary.

    And Carson’s International Printing Museum will demonstrate how to screen print your own bookmark.

    “It's not until we're all in the same room with all our best books literally out on the table that you get to see kind of what a phenomenal publishing culture Los Angeles truly has,” said Terri Accomazzo, editorial director of Angel City Press.

  • An online plea sparks support
    A long-haired woman in magenta scrubs crouches on the floor stroking a basset hound while another woman in the background holds a chihuahua.
    Stephanie Trujillo and her mother Linda Alashti have co-owned Wet Paws since 2023.

    Topline:

    After the Eaton Fire displaced most of its customers, Altadena pet groomer Wet Paws faced a June 1 deadline to decide whether to renew its lease. A social media plea sparked an outpouring of community support.

    The backstory: Wet Paws estimates its lost up to 90% of its customer base after the fire, leaving it struggling to stay afloat.

    What's next: The business has decided to renew its lease banking on Altadena's recovery and more customers returning to the area.

    Running a small business is tough under normal circumstances. Running one in a wildfire burn scar can feel nearly impossible.

    That's the reality many Altadena business owners are still navigating nearly a year and a half after the Eaton Fire destroyed the community and the local economy. Businesses are grappling with how do you stay open when so many of your customers are gone?

    At Wet Paws, a pet grooming business along Lake Avenue, that question recently came to a head.

    The shop reopened in January but business remained slow. Wet Paws co-owner Stephanie Trujillo estimates the fire had displaced up to 90% of their customers.

    A Cane Corso dog faces the camera while sitting on a black and white diamond floor.
    Marley, a Cane Corso from Pasadena, went for her first grooming session at Wet Paws in more than a year.
    (
    Josie Huang
    /
    LAist
    )

    Then came a conversation with their landlord several months ago that forced a decision.

    "He reached out and said, 'Are you going to re-sign your lease?'" Trujillo recalled.

    The answer wasn't obvious.

    Marketing Lab+
    Los Angeles County has launched a program offering free marketing assistance and storefront improvements to eligible Altadena businesses. The deadline to apply is June 8.

    "I said, unfortunately, we're not even making it. We're paying out of our own pocket," she said. "So he said, 'I'll give you until June 1.'"

    The deadline meant Trujillo and her mother, Linda Alashti, who have owned the business together since 2023, had only a few months to figure out whether Wet Paws had a future in Altadena.

    Wet Paws is hardly alone. As businesses struggle, Los Angeles County recently launched a program offering free marketing assistance and storefront improvements to fire-affected businesses. The deadline to apply is June 8.

    A sandwich board advertising dental cleaning for dogs sits on a sidewalk.
    A flag banner and sandwich board on the sidewalk outside Wet Paws advertises its services.
    (
    Josie Huang
    /
    LAist
    )

    The county also operates a gift card program to encourage residents to spend money at fire-impacted businesses.

    But relief has not arrived quickly enough for many businesses.

    One particularly slow April Sunday at Wet Paws drove home how dire the situation had become, when they had only one customer.

    As she drove home to Fontana, Trujillo began composing a social media post.

    "So this isn't easy for us to share," the post began, "but I wanted to reach out with an open heart and hope."

    In the message, Trujillo asked the community to book appointments and spread the word to help their business survive.

    Before posting it, Trujillo showed it to her mother.

    A woman in her 20s points a spray nozzle at a basset hound.
    Wet Paws groomer Elizabeth Ranes takes care of a basset hound client.
    (
    Josie Huang
    /
    LAist
    )

    "We're very prideful, and it's very hard to ask people for help," she said. "I felt embarrassed that we had to ask the community for help."

    Her mother's advice was simple. "Just post it," she told her. "The worst that's going to happen is nobody sees it or nobody cares."

    Instead, the opposite happened. By the next day, the post had been viewed and shared hundreds of times across Instagram and Facebook.

    The phone started ringing, said Wet Paws groomer Elizabeth Ranes.

    "I got well over 50 calls," Ranes said. "We booked out for the last three weeks of the month when we made that post.”

    Customers told Alashti that they “didn't know you were back, because they don't come this way anymore.”

    A framed sign reads "dog kisses fix any bad day"
    Decor inside Wet Paws embraces a playful canine motif.
    (
    Josie Huang
    /
    LAist
    )

    Among those who returned was Penny Dahlstrom, a Pasadena resident whose 113-pound Cane Corso Marley had been a Wet Paws regular before the fire.

    Dahlstrom had tried taking Marley to a large pet store chain while Wet Paws was closed.

    "My husband went in to pick her up, and he hears crying, and it was her," Dahlstrom said. "That's not just her nature."

    The social media appeal didn't just bring back former customers. It also introduced the business to new ones, Trujillo said.

    But recovery remains uneven.

    Some days are still slow. And the shop continues to deal with lingering fire-related electrical damage in the back of the building.

    Wet Paws is operating on a temporary electrical system, limiting how much power it can use at any given time.

    "If we run our AC, and the neighbors run their AC, we lose power," Trujillo said.

    As the June 1 lease deadline approached, Trujillo and her mother weighed their options. They could walk away and cut their losses. Or they could commit to rebuilding alongside a community they had come to love.

    Ultimately, they thought about the response to their post and the customers who had shown up when the business needed them most. And they had faith that Altadena would rebuild to its full strength.

    They chose to renew the lease for another three years.

    "I can't imagine what the community is going through, losing their homes and losing everything that they had," Trujillo said. "Yet they're still coming back."

    And as long as they do, she said Wet Paws will be there for them and their fur babies.

  • Artists transform public schools
    Mural on brick wall depicting two people looking around a handball court wall.
    Mural by Geoff McFetridge.

    Topline:

    A collective of artists has painted more than 70 murals across seven elementary schools in and around Los Angeles to bring art to students in under-resourced communities.

    Why now: The collective just wrapped up their latest murals at Breed Street Elementary in Boyle Heights.

    The backstory: The idea to paint murals at schools came from Erik Caruso, a fifth grade teacher in Paramount, after he found out that many of his students had never been to an art museum.

    On a recent Monday, students at Breed Street Elementary in Boyle Heights started their day like no other — with a tour of the murals hand-painted over the weekend across the playground.

    It’s the latest of seven elementary schools in and around L.A. to get the treatment. Over 70 murals in the last 13 years, brought by a collective of artists to students in under-resourced neighborhoods with little access to art education.

    “The kids were so excited,” said Stefanie Barbee, a math teacher at Breed. “Just pure joy.”

    The students snaked through the paintings on handball courts and school walls: cartoon animals, bright orange flowers, a circle of meticulously painted lines. The works span genres and sensibilities.

    Red and yellow striped circle on light blue wall with windows above
    Mural by artist hi-dutch.
    (
    Operation Creative Freedom
    /
    Operation Creative Freedom
    )

    “It's grassroots. We're not getting money from anyone,” said Erik Caruso, the fifth grade teacher in Paramount who's the group glue. To them, they are just an assembly of like-minded friends — and friends of friends — who spend one weekend out of the year hanging out and painting murals for school kids.

    But the collective is anything but typical. It includes artists like the late Rich Jacobs, who died from leukemia this year; Tim Kerr; pro skater Ray Barbee; and Japanese artists Yusuke Hanai and hi-dutch. The vibe's always low-key, and somehow they've managed to stay under the radar.

    “The kids have no idea that they show in huge galleries or have pieces hanging in museums,” said writer Martin Wong, co-founder of the pioneering Asian pop culture magazine Giant Robot. "Or they're famous in the skateboarding scene or surf or music."

    Their reward is the Monday morning after, seeing the happiness on the kids’ faces.

    “The artists are waiting all weekend — it’s that moment,” Caruso said.

    A person on a ladder is painting a mural on a wall.
    Mural by artists Sandy Yang and James Hamblin.
    (
    Operation Creative Freedom
    /
    Operation Creative Freedom
    )

    James Hamblin was at Breed for the meet-and-greet earlier this month. He painted a mural designed by his partner Sandy Yang on one of the handball walls.

    “Sandy's design is pretty abstract, so it was interesting because the kids were [asking], you know, ‘ What is it?’” Hamblin said. “It was great because I could tell them I had no idea and like, ‘What do you guys think it is?’"

    Bring the art museum to the school

    A man in glasses smiling and holding up a victory sign.
    Erik Caruso.
    (
    Operation Creative Freedom
    /
    Operation Creative Freedom
    )

    The idea came to Caruso in 2011, after he took about two dozen students from his Paramount school to MOCA and discovered that only four had ever been to an art museum.

    I wonder if there's a way we can bring the art museum to the school,” he said.

    Caruso, a 24-year veteran, was no stranger to bringing art — and artists — directly to his students. In 2009, he launched a monthly art project for fifth graders that culminated in a year-end show where they met and shared work with living contemporary artists.

    A classroom wall filled with drawings.
    Caruso's 5th grade art project, featuring works by artist Tim Kerr.
    (
    Operation Creative Freedom
    /
    Operation Creative Freedom
    )

    The murals were next.

    They painted their first ones at his school in 2012. Soon, the project expanded to the rest of Los Angeles.

    Crew at work

    The painting takes place between Friday and Sunday, but planning takes months.

    At Breed, the connection was made through math teacher Barbee — wife of Ray — who is on a two-year stint at the Boyle Heights school to help students catch up on the subject.

    “I had sort of planted that seed that at some point I would love for a school I was working at to be the recipient of the beautiful work,” she said.

    Gray school building with multiple windows and chain-link fence in front.
    Breed Street Elementary in Boyle Heights.
    (
    Sandy Yang / James Hamblin
    )

    She brought Caruso out for a site visit last September.

    “He has a really amazing kind of vision about where to place the artists … based on just their artwork and where it is in relation to the street view,” Barbee said.

    Next came an introduction to the principal and the approval process.

    “One of the biggest challenges with what we are doing is, you know, they want flipping dolphins and stuff like that,” Caruso said. “But we want to cross over into fine art pieces.”

    Paying it forward

    Caruso estimated that as many as 40 artists and musicians have joined the effort.

    The core group now, he said, is about 11 people, and friends and families often tag along to help out, given they have just 16 hours over three days to finish the job.

    Among the regulars: Wong and his wife, Wendy Lau, who once organized DIY punk shows to fund music education at their daughter's Chinatown school. In Caruso, they saw a kindred spirit.

    Caruso later brought the collective to paint at that school and eventually invited their daughter, Linda Lindas bassist Eloise Wong, to join his fifth grade art and music project.

    “All of these kids on the blacktop were all just screaming their hearts out,” Eloise said. “It's cool how Erik — Mr. Caruso to them — shows them, like, raw ways to express themselves through cool art.”