The Brief

The race to represent State Senate District 25 has been shaping up to be one of the most hotly-contested in California.

There's an open seat in the largely-Democratic, ethnically-diverse district that sprawls from Glendale to Rancho Cucamonga with the San Gabriel Valley in between. The current senator, Anthony Portantino, is running to replace Rep. Adam Schiff in the 30th Congressional District.

That's set the stage for what's become one of the state’s most expensive and fractious battles. Ahead of the March 5 primary, more than $5 million in campaign contributions and spending by outside groups has flowed into a five-way race with four Democrats and one Republican.

One candidate has dug deep to fund her own campaign: Democrat Yvonne Yiu.

The most recent state fundraising reports show Yiu’s campaign funds total nearly $3.2 million, with $2.9 million — or 92% — coming from her own pocket and the rest from individual contributions.

That makes Yiu, a Monterey Park city council member who used to run her own investment banking firm, the biggest donor to any race in California — surpassing the California Democratic Party and influential unions representing construction workers and correctional officers, as first reported by CalMatters.

“The amount of money that one candidate has used for their own election is pretty astounding even at the state level of politics,” said Sean McMorris, who tracks transparency and accountability in politics for California Common Cause.

Only one other legislative candidate has generated more money. Kathryn Lybarger, who is running for state Senate District 7 in the East Bay, has raised more than $570,000 in contributions while independent groups are spending nearly $2.6 million to support her campaign.

Yiu is not getting help from outside groups. But some of her fellow candidates are, including Yiu’s main rival, fellow Democrat Sasha Renée Peréz.

Labor unions and other groups have spent more than $470,000 in support of Peréz — who’s raised more than $850,000 in contributions on her own.

Yiu, just with the money she gave her campaign, has outraised Peréz and the groups in support of Peréz by a margin of more than 2 to 1.

Yiu has invested in her own campaign before. During an unsuccessful 2022 run for state controller, she drew down nearly $6 million of her own funds.

Asked why she relies on her own money, Yiu told LAist that “first of all, as you all know, fundraising is not easy, and we all need money to run a campaign.”

She added: “I want to make myself a viable candidate and also be independent and not beholden with different interest groups.”

Main rivals

Yiu has used her hefty war chest to buy mass mailings and television and digital commercials in one of the country’s priciest media markets.

Her ads stress that Asian Americans, who make up 30% of the district's electorate, need more representation in the state Senate, especially with senators Dave Min and Janet Nguyen both leaving to run for other offices. Yiu also boosts her tough-on-crime messaging and endorsements by police unions.

Demcractic candidate Sasha Renée Pérez chats with campaign volunteers in Alhambra ahead of going out to meet voters.

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Her ads often target Peréz, the vice mayor of Alhambra, framing her as weak on public safety and juxtaposing her image in commercials next to that of L.A. County District Attorney George Gascón. His critics blame his progressive policies on cash bail and sentencing for emboldening criminals.

Peréz counters that she’s voted to fully fund the city’s police department, and has advocated for a program in which law enforcement works with mental health clinicians and social workers to help unhoused people.

Peréz’s ads tout her platform of reducing homelessness and expanding college opportunities, as well as endorsements by the California Democratic Party and Planned Parenthood.

Peréz has also fired back at Yiu in ads, spotlighting, for example, a $22,000 fine imposed on the investment banking firm that Yiu founded and led. Financial industry regulator FINRA found that Yiu’s firm had “improperly” deposited investor funds into a real estate account owned by a managing member. Yiu blames problems on financial advisers who worked for her firm, and said her own record is clean.

Peréz said she is in nonstop fundraising mode so she can keep advertising, which she recognizes is critical to winning over voters busy with jobs and feeding families.

“You don't want to spend several hours reading through people's websites,” Peréz said. “You want to make that decision as easy as possible.”

Democats Yvonne Yiu and Sasha Renée Pérez are the candidates sending out mailers to voters in Senate District 25.

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A random sampling of five voters across the district found that four of them recognized Yiu from ads but none of the other candidates. (The fifth voter didn’t know who any of the candidates were.)

Dana Chu, a marketing specialist from Alhambra, said she was online when an ad from Yiu made her perk up.

“It was different from the other advertisements I was getting when I watch YouTube — a campaign ad as opposed to an ad for Febreze or insurance,” Chu said.

UCLA political scientist Natalie Masuoka said ads give well-funded candidates an advantage especially in low-turnout, low-information elections like primaries.

“Advertising could inform swing voters and new voters who don't necessarily have really solidified views,” in contrast to highly partisan, motivated voters, Masuoka said.

But Matsuoka noted that self-funded candidates with advertising firepower are not guaranteed success at the ballot box.

Developer Rick Caruso sunk more than $100 million of his own money into his failed 2022 L.A. mayoral bid while former eBay CEO Meg Whitman lost a 2010 gubernatorial race after spending $170 million.

When Yiu ran for controller as a self-funded candidate in 2022, she received 15% of the vote, not enough for her to advance to the general election. 

Running with fewer resources

The other candidates in the state Senate race are Republican Elizabeth Wong Ahlers, a Crescenta Valley Town Council member and two other Democrats: Sandra Armenta, a Rosemead City Council member and Teddy Choi, who is a real estate agent from Pasadena, according to his campaign website.

Elizabeth Wong Ahlers is the lone Republican running in State Senate District 25.

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Ahlers, who’s been endorsed by the California Republican Party, is hopeful that the four Democrats will split the vote in the nonpartisan primary and she can land in the top two and advance to the general election.

“It's been kind of fun watching (the Democrats) squabble among themselves and I just stay on course and speak my message,” said Ahlers. Her priorities are to rein in inefficient state spending and ban the teaching of “gender ideology” to schoolchildren.

Ahlers has generated the third-largest amount of money in the race: $207,000 with $122,000 in outside spending to support her campaign.

Armenta, who has raised $126,000 with no outside support, says it’s been frustrating to see rivals with far more resources, whether through self-funding or getting help from unions, which she said should be investing money in its membership rather than on political mailers.

“There's many great elected officials that will never be able to be legislative members because they don't have the finances or they're not ‘the chosen one,’” Armenta said.

Armenta said she hasn’t quit as she still hopes to make it to Sacramento and push for greater investment in police training and workforce development opportunities, starting in high school.

Sandra Armenta is one of four Democrats trying to win a spot in the general election.

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Choi, who did not respond to requests for an interview, has not filed any fundraising reports with the state.

Courting Asian American votes

Yiu, a Hong Kong immigrant who speaks Cantonese and Mandarin, said she is hoping to consolidate the Asian American vote.

Yiu, formerly a Republican who said she switched her registration to Democrat several years ago, urged Asian American Republicans to vote for her instead, saying she is a more viable candidate than Ahlers in the safely-Democrat district.

Ahlers, who is fifth-generation Chinese American, also has been courting Asian American conservatives, texting them fundraising appeals in Chinese.

Democrat Teddy Choi is one of three Asian Americans running to represent the 25th state senate district, where Asian Americans make up about 30% of the vote.

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It is a rare race with three Asian American candidates. Research shows that some Asian Americans have a propensity to vote for someone who looks like them. But in a district with as much ethnic and socioeconomic diversity as the 25th, Asian Americans may not coalesce behind a single candidate, said UCLA’s Masuoka.

Masuoka compares the wealthy Asian Americans living in San Marino to working-class Asian Americans in Monterey Park. Both cities have Asian majorities but their residents “have different socioeconomic interests and different immigration-related interests” that will inform their votes, Matsuoka said.

Emily Kim of La Crescenta said for her a candidate’s race is not a deciding factor. She is looking for elected leaders who prioritize education and will stand up to anti-Asian discrimination.

“I do want someone to represent my race, my voice,” said Kim, who is Chinese American and married to a Korean American. “But we do research for every single person.”

Voters have until 8 p.m. on March 5 to get educated and cast their ballot.

Maloy Moore contributed to this story.

NEW YORK — In Brian Sanchez's slice of Astoria, the FIFA World Cup doesn't begin with the first match. It starts weeks earlier, with the arrival of a sticker album — and a mission.

It's a deceptively simple one: Fill the book with all the stickers representing World Cup teams, players, venues and other tournament details. But these stickers are sold in blind packs, similar to baseball or Pokémon cards, which adds to the fun and the headaches.

Sanchez, 20, has tried to complete the task before but never succeeded. This year, he planned to skip it altogether, but it was hard to ignore the chatter and excitement among his friends and family — both at home and abroad — who were all participating.

"Honestly it comes down to a little bit of FOMO," he said.

The hunt for stickers, produced by the Italian company Panini, is a decades-old World Cup tradition that's especially popular in Latin America and Europe. In the U.S., interest has been building steadily over the years, but this summer, the buzz is bigger than ever.

Jason Howarth, senior vice president of marketing and athlete relations at Panini America, said retailers reported being sold out of sticker packets within a week of the release in late April — unseen in previous World Cup cycles.

"There's a different energy coming out of it," he said. "Right now, it's outpacing where we were in 2022 by three to five times."

The surging demand comes as collectors face their toughest challenge yet. This year, they need to track down 980 distinct stickers to put the album to bed — 310 more than at the 2022 World Cup and a record number for the company. It's a reflection of the upcoming tournament's historic scale, which is expanding from 32 teams to 48 across three countries.

This edition will also be the second to last men's World Cup sticker album produced by Panini — ending a partnership that stretches back over five decades. Last month, FIFA announced that starting in 2031, U.S.-based Fanatics will be the official supplier of FIFA soccer cards, trading cards and stickers.

On a recent afternoon in Central Park, Sanchez met up with other collectors. Hunched over stacks of stickers, some two dozen people inspected the offerings with laser focus.

With only four stickers missing, Sanchez was already looking forward to earning bragging rights as the first person in his family across the finish line this year.

" I'm feeling pretty accomplished," he said. "I've been trying to get a win, and this is gonna be a huge win for me."

An expensive, labor-intensive but rewarding hobby

A single pack of seven stickers — available online, at corner stores or drugstore chains like Walgreens and CVS — now cost $2, compared to four years ago when five stickers retailed for around $1. That means simply buying enough packs to accumulate 980 stickers would total $280.

Given the costs, finishing the book is rarely a solitary pursuit, and aficionados often meet up to spread the wealth, according to Crista Latvis, 26, who organized the recent sticker swap in Central Park.

"You can't just buy your way into it," she said. "Otherwise,  it's super expensive and you've got to be very lucky."

For many, these gatherings are part of the pastime's draw.

"It's great to meet other people who are also doing it and also excited for the World Cup, especially since it's here," Latvis said.

Sebastian Clavijo, who attended Latvis' swap, said he spent tens of thousands of dollars on his quest this year. Clavijo, 32, has been collecting Panini stickers since he was 4. This year, his goal is to complete the book only with pieces featuring red and purple borders — an even rarer get.

" I just like soccer and I love collecting," he said. "That's my hobby, you know?"

In 2022, Panini introduced stickers with different colored borders that vary in rarity. That element has been an especially big hit with the trading card community and contributed to the hobby's appeal in the U.S., according to Howarth from Panini America.

Panini popularity has grown along with soccer

Demand has always existed in New York, Texas, Florida, among other big states, but it's also emerging nationwide, in places like Phoenix and the Northwest, according to Howarth.

" As soccer has grown, so has Panini," he said.

Howarth believes part of this year's popularity stems from the expanded World Cup format. Teams that have never qualified for the tournament — and therefore never been sticker-fied by Panini — are finally getting their moment.

For some, completing the sticker album is driven by nostalgia for their childhood, family or home country.

Linda Lino never heard of the hobby until she was 18, and her grandmother gave her a Panini sticker book. That was in 2014. Lino has completed every World Cup edition since, in part in memory of her late grandmother.

"It started with my grandma and then it became like a whole family thing," Lino said. "I love the community that it brings together."

That's especially true with her father, who never had the chance to collect stickers when he was a kid in Peru, Lino said. Now, the two are making up for lost time.

"My dad is so excited," she said. "He's like 'I want to help you. I want to put the stickers together.'"

Clemente Lisi, a sports journalist who has written about the Panini sticker phenomenon, said the sticker album serves as a time capsule for the World Cup. With the tournament's return to the U.S. after 32 years, he expects it will produce more first-time collectors looking for a way to remember this summer.

"This may be the only tangible thing from a World Cup unless you go to a game," he said.

Lisi, who also runs Planet Soccer on Substack, anticipates that the U.S. company Fanatics will further cater to the market at home.

" It'll even become more American and more baked into our culture," he said.

Sanchez, the college student from Astoria, dabbles in collecting other items, like vinyls and trading cards. But what he appreciates most about the Panini sticker scene is its supportive and rarely competitive nature.

" The community around the World Cup stickers is something like I've never seen before," he said. "The community is just so nice."

After countless hours of trading and visiting multiple convenience stores, Sanchez found his 980th and final sticker at the swap in Central Park. It was of the Iraqi team. He let out a gasp, followed by a smile that spanned ear to ear. "Let's goooo!"

With a mountain of duplicates left, Sanchez wasn't ready to move on just yet. His next step was to help his mother finish her album.

" I'm going to take a break," he said. "I'm going to celebrate today and then get back to it."

Topline:

The backstory: Once a year, dozens of sound artists converge on the hill with views of the harbor below to perform their audio art, which can range from serene to “beautifully weird.”

What to expect: This year includes a performer bending a bar of tin with his bare hands to get it to emit what’s called a "tin cry" and synthesizer-based soundscapes that take inspiration from both the ocean and the industrial space below.

When to go: Soundpedro is free and lasts from 7-10 p.m. Saturday.

More info at the Soundpedro website.

When I first came to the states many years ago, if I’d mentioned Arsenal, people would have thought I was referring to the U.S. military or something. But all that has changed. You can now watch U.K. premier league games in sports bars, most kids play soccer, and Ted Lasso is must-watch TV.

To which I say — welcome. We English are proud of the fact that soccer began with us more than 150 years ago. And every World Cup, we think, surely this will be the year that the trophy returns home — the year that we’ll win!

Queen Elizabeth II awarding the Jules Rimet World Cup Trophy to Bobby Moore after England won the 1966 World Cup final at Wembley.

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I mean it did happen … once… back in 1966. It’s such a long time ago the game was televised in black and white and shillings were still being used. My mother was nine months pregnant with my brother, and got so excited jumping up and down she went into labor and had him the next day. World Cup Willie they called him. Actually his name is David, but never mind.

Since then, every four years everyone in the U.K. watches the games with bated breath. And then something stupid will happen, and we’ll lose, like that time in 1998 when David Beckham (who played for England before he came to L.A. Galaxy) lost his temper and was sent off, and we’ll sit there, gloomy and despondent. I know because I was there in my friend’s living room in London, gloomy and despondent, thinking just once, just once, maybe could we please have a win?

David Beckham's infamous 1998 red card in the England vs. Argentina game.

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The last World Cup, I went to Ye Olde Kings Head in Santa Monica to watch England play. At 7 a.m. it was full of people already on their third pint of beer. And when the team got through to the next round, the gentle men of England ran outside the pub, whipped off their shirts and started weaving through traffic, singing football chants and acting like hooligans. I really couldn’t decide if I was embarrassed or if it felt like home.

Anyway, this time, since I’m now an American citizen, it’s in my contract that I need to support Team USA. I’m a dual citizen, though, so I’ll also be cheering for England. If by any chance Team USA and England play each other, my two selves will be watching, with a cup of tea in one hand, and a cold brewski in the other, and the polarities will explode, or something. But what will probably happen is that both teams will be eclipsed by Brazil or France playing the beautiful game… beautifully. Cheers.

You may know about Union Station as an L.A. landmark or as a transportation hub — but how much do you know about its rich architectural history?

To foster that interest and knowledge, Metro created a series of public tours of the station this spring.

“There's so much that you might just walk by without really having the opportunity to delve deeply into,” said Zipporah Lax Yamamoto, deputy executive officer of Metro’s art program. “[The tours are] a really wonderful opportunity to be able to spend time with the station, learn more about the historic landmark, which belongs to all of us.”

Union Station in Los Angeles

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Architectural style

It’s called Union Station because when it opened in 1939, it connected the Southern Pacific and Union Pacific railroads with the Atchison, Topeka and Santa Fe railway.

While it was designed by father-and-son team Donald and John Parkinson, the architects who gave us L.A. City Hall, its style is very different. Union Station’s interior and exterior mixes art deco, Spanish colonial and other styles into a hybrid dubbed Mission Moderne.

As you begin the tour, entering from Alameda Street, tour guides ask you to look up at the decorative elements in the high ceilings. The beams and geometric patterns may look like wood — but they’re actually just painted to look that way.

A community destroyed by development

Along the way, the tour gives background on pieces created more than 30 years ago. These include "City of Dreams/River of History" by artists May Sun and Richard Wyatt in 1995. Sun’s piece uses remnants of the Chinese American homes torn down to build the station, a reference to the high price that community paid for this building’s construction.

Detail from "City of Dreams/River of History," created by artists May Sun and Richard Wyatt at Union Station.

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“It was an enormous price. Chinatown ceased to exist in this area. … The families that lived here during that time are still around and maintain archives of that time period and the original Chinatown here, and we've worked with those families to have those objects on display,” Lax Yamamoto said.

Meanwhile, Wyatt’s large-scale mural includes the face of a Chinese man, along with nine other people of different races, ethnicities and ages; a nod to the diversity of the city since its founding in the late 1700s.

There are also stops to see new art installed for the World Cup.

A mural by Richard Wyatt at Union Station

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There are three tours left in the series but the RSVPs have reached their maximum; however, Lax Yamamoto said Metro will decide whether to continue them based on what people have thought about the tours.

Meanwhile, Union Station is set to swell with people in the next couple of months as L.A. hosts World Cup games. The station is the site of an official FIFA-sponsored Fan Zone from June 25-28.