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The Brief

The most important stories for you to know today
  • A Latino neighborhood is under watch
    A street corner with a light pole on the sidewalk affixed with a license plate reader and 360-degree camera.
    The city of Huntington Beach recently installed 10 security cameras and three license plate readers in the small, immigrant-heavy neighborhood of Oak View in Huntington Beach.

    Topline:

    The city of Huntington Beach quietly signed two contracts in April to install 10 high-tech surveillance cameras trained on the main entrances, arteries and gathering areas of the city’s most densely packed Latino neighborhood.

    Why this matters: Some residents of this historically neglected neighborhood told LAist they welcomed the added surveillance if it helps deter crime and catch criminals. But others question the city’s motives at a time when local officials have pledged to support the federal government’s efforts to find and deport hundreds of thousands of undocumented immigrants. They worry the cameras could be used to facilitate racial profiling, or that they could lead to Oak View residents being targeted by federal immigration agents.

    What the city says: In an email to LAist, city spokesperson Corbin Carson said the cameras “were installed due to incidents of vandalism, gun violence, and assaults.”

    Read on... for more on the camera network being installed across the city.

    It’s now nearly impossible to pass through the majority Latino neighborhood of Oak View in Huntington Beach without being captured on camera. The city quietly signed two contracts in April to install 10 high-tech surveillance cameras trained on the main entrances, arteries and gathering areas of the densely-packed neighborhood that covers about half a square mile.

    The AI-equipped cameras have 360 degree vision, night vision, and most are capable of magnifying a subject up to 32 times, like a telescope, without losing image quality. They also expose long simmering tensions in Oak View.

    On the one hand, some residents of this historically neglected neighborhood told LAist they welcomed the added surveillance if it helps deter crime and catch criminals.

    But others question the city’s motives at a time when local officials have pledged to support the federal government’s efforts to find and deport hundreds of thousands of undocumented immigrants. They worry the cameras could be used to facilitate racial profiling, or that they could lead to Oak View residents being targeted for federal immigration enforcement.

    “The truth is we need more security in this community,” said Hortensia Villanueva, who said she’s lived in the community for more than three decades.

    At the same time, Villanueva said things were already “tense” in the community since immigration agents began chasing, tackling and detaining suspected undocumented immigrants across Los Angeles and Orange County.

    “What we’re seeing on television, the children are freaking out thinking their parents are going to be taken away or beat up,” Villanueva said. “That affects all of us.”

    She said she has mixed feelings about the cameras, and hopes they will only be used to catch criminals, and to curb crimes like graffiti and drunk driving.

    In an emailed response to questions about the cameras from LAist, City spokesperson Corbin Carson wrote that the Oak View cameras “were installed due to incidents of vandalism, gun violence, and assaults.” He said additional cameras are being installed throughout the city.

    “These cameras will provide real-time officer safety information to responding officers by delivering critical, situational awareness before officers arrive on scene,” he wrote.

    LAist also reached out about the cameras to City Council members Gracey Van Der Mark and Casey McKeon, who also sit on the city’s Oak View Task Force, but did not receive a response.

    Split contracts, no city council vote

    Public records show the city signed two separate contracts in April with the security company Convergint to install the 10 cameras in and around the Oak View neighborhood.

    Rules require City Council approval for any contract for services worth more than $100,000.

    The contracts, if combined, would have met that threshold.

    One of the contracts was for four 360-degree cameras at a cost of $50,488; the other, at a cost of $96,058, was for six camera pairs that allow for 360-degree surveillance, 32x optical zoom, movement tracking and audio detection.

    Approving the contracts without a City Council vote “raises red flags,” said Mark Bixby, a local watchdog and publisher of Surf City Sentinel, who discovered the camera contracts.

    By avoiding a vote, the city also avoided a public debate about the cameras and a chance for city council members to ask questions about their intended use.

    Carson, the city spokesperson, said the contracts were “completed at different times with different funding sources” and one being a grant. “Therefore, the contracts were procured separately,” Carson said.

    But both contracts are dated April 3, 2025, in the city’s contract database. They were both signed by Burns and other city officials, and approved by City Manager Travis Hopkins. Burns told LAist he didn’t recall approving the cameras, and didn’t have any information about them.

    A row of two-story apartment buildings. A 360-degree security camera is affixed to a light pole.
    A 360-degree security camera is affixed to a light pole in Oak View.
    (
    Jill Replogle
    /
    LAist
    )

    In February 2023, the council did unanimously approve funding for five security cameras that year to address retail crime in the city at a total cost of $50,000. During the meeting, police department leaders said they hoped to install 25 security cameras around the city over the subsequent five years, focused on areas with the most retail crime. But it’s unclear if the cameras in Oak View are part of that plan. There are retail businesses around the perimeter of the neighborhood, but not in the vicinity of most of the cameras.

    Oscar Rodriguez, a former City Council candidate who grew up in Oak View, said he and other community leaders have questions, including “if this type of surveillance is going to be used for immigration enforcement in some way, shape, or form or capacity? And if so, is the city of Huntington Beach and the Huntington Beach Police Department going to assist immigration officials with their immigration enforcement?”

    Huntington Beach’s growing surveillance network

    The cameras add to a growing surveillance network around the city, with a particular focus on Oak View. The city also has three automated license plate readers from the company Flock Safety at major exits from the neighborhood, which appears to be an unusually high density for a residential area compared to the rest of the city, according to the crowd-sourced website, deflock.me. Data from license plate readers in other Southern California cities has been shared with federal immigration authorities in the past.

    The city’s most recent contract with Flock Safety, in effect as of July 2024, includes a clause stating the company “may access, use, preserve and/ or disclose the Footage to law enforcement authorities, government officials, and/ or third parties, if legally required to do so” or if the company “has a good faith belief” that providing access to the footage “is reasonably necessary to comply with a legal process, enforce this Agreement, or detect, prevent or otherwise address security, privacy, fraud or technical issues, or emergency situations.”

    Just this week, Huntington Beach police launched a new “drones as first responders program” to deploy drones to crimes or public safety incidents. Police Lt. Chris Nesmith said Tuesday that the drones will only record footage when responding to an emergency call.

    “ The citizens don't need to worry about officers spying in their backyards or surveilling them,” he said. “This isn't a Big Brother program.”

    A small drone on a landing pad on a rooftop with palm trees in the background.
    City leaders say the drones can respond to a call for service in under 2 minutes.
    (
    Jill Replogle
    /
    LAist
    )

    Jeramie Scott, who heads the surveillance oversight program at the nonprofit Electronic Privacy Information Center, said he’s skeptical of using surveillance cameras to prevent crime, especially in neighborhoods.

    “Surveillance equipment and surveillance, in general, are a lot of times a crutch for bad social policies,” he said. “They don't solve the underlying issues of crime.”

    He noted that the new system installed in Oak View has the ability to analyze information and alert officers. Scott said he would be concerned the cameras could be used by police to hone in on residents or locations based on “shaky parameters,” like loitering, “as a flag for potential criminal activity.”

    “People loiter all the time. It's not indicative of a crime, per se,” he said. “So if [the camera system] is being used in that way, then all of a sudden you're having increased police presence.”

    Scott also questioned how the data from cameras would be stored and under what conditions it could be released to other law enforcement agencies, including federal immigration authorities.

    Carson, the city spokesperson, said the city follows California law limiting data-sharing with federal immigration authorities. “Unless legally compelled through a valid court order or warrant, we do not provide non-public video footage or other records to immigration enforcement,” he wrote.

    At an intersection in a residential neighborhood, a colorful sign reads "Oak View" and there is a pink, white, yellow, blue, and green pattern painted on the asphalt across the intersection.
    The city recently used a $5 million grant from Caltrans to make improvements in the neighborhood, including street signage, landscape, and ongoing graffiti and trash abatement.
    (
    Jill Replogle
    /
    LAist
    )

    Oak View’s history of neglect 

    Oak View has long been among the city’s poorest neighborhoods. The median household income is around $74,000 compared to around $120,000 for the city as a whole, according to Census data.

    Once a Japanese American settlement, the neighborhood is now majority Latino, compared to the city as a whole, which is only about 20% Latino, according to Census data.

    Nearly 60% of residents living in the Census tract that encompasses Oak View speak a language other than English at home, and 28% are foreign-born.

    Despite a 2016 legal settlement with trash hauler Republic Services to enclose its adjacent transfer station, the smell of ripe garbage still occasionally wafts through the rows of bungalows, two-story apartment complexes, and modest single-family homes.

    Residents have historically complained about crime and gang activity in Oak View, although rates had reportedly dropped in the years leading up the pandemic. Current crime data for the neighborhood is not publicly available, and LAist was unable to obtain data from the city in time for this story.

    Last year, the city invested $6.5 million ($5 million from Caltrans) to repave Oak View’s streets, improve street lighting and landscaping, and add colorful signs and crosswalks. That grant, said Carson, also paid for some of the new security cameras.

    “Once that project was completed, the [police] department received numerous complaints about vandalism to the revitalized area," he wrote. "To identify those responsible and deter additional costly damage, public safety cameras were installed.”

    Rodriguez, the former City Council candidate, said the relationship between the community and the city government and police department had improved over the last decade. The city also holds periodic town hall-style meetings in the community.

     ”I think it's important for the community to have that trust with the city,” Rodriguez said. “That's the goal, right?”

    But that trust has been put to the test under the current local and national administrations.

    All-MAGA council declares HB a 'non-sanctuary city'

    Huntington Beach’s defiantly conservative city government has made national headlines in recent years — over its efforts to restrict controversial books at the city’s public library, install a “MAGA” plaque for the library’s anniversary, and implement a voter ID rule that runs contrary to state election rules.

    An ornate black-and-gold plaque says "Celebrating 50 Years" and goes on to refer to Huntington Beach Central Library as Magical, Alluring, Galvanizing and Adventurous, with the first letter of each word in large letters. Reading top to bottom it spells out, MAGA.
    The plaque that has generated all the controversy in this beach city.
    (
    Courtesy Huntington Beach
    )

    At the council’s first meeting of 2025, the day after President Donald Trump was inaugurated, Huntington Beach City Council members voted unanimously to declare the city a “non-sanctuary city.” It was a direct challenge to the state’s sanctuary law, the California Values Act, which restricts local law enforcement agencies from assisting with federal immigration enforcement except in the case of individuals convicted of violent crimes.

    The city and the police department also sued the state of California over the state’s sanctuary law, arguing that it forces the city to violate federal law. They also argued in a March 2025 court filing that the city is “harmed by the presence of increased numbers of illegal aliens,” including lowered tax revenue and property values and “increased expenditure of public funds to provide public services to illegal aliens.”

    America First Legal, a law firm co-founded by Stephen Miller, the architect of Trump’s immigration strategy, is representing the city.

    The state has argued that the city can’t challenge a state law in federal court. The case is ongoing.

    Shortly after Huntington Beach passed its “non-sanctuary city” resolution, city leaders held a town hall meeting for Oak View residents at a nearby Catholic church. At the meeting, then-City Attorney Michael Gates sought to assure the crowd that officers wouldn’t out undocumented immigrants to the federal government unless they landed in police custody. (Gates is now a deputy assistant attorney general in the U.S. Department of Justice.)

    “We can all go to the grocery store without concern,” he told the standing-room-only crowd. “We can go to church without concern, we can go to the doctor without concern. Living day-to-day, there's no concern that there's immigration enforcement in our police department.

    “But if you've committed a crime in Huntington Beach and you're in police custody, they will communicate with the federal government."

    Oak View residents told LAist they were unaware of any major ICE presence in the neighborhood in recent months. But there have been round-ups at some nearby car washes and Home Depot parking lots.

    Gina Clayton-Tarvin, a trustee at the Ocean View School District, which includes Oak View Elementary, said she worries the neighborhood cameras — including one near the school’s entrance and a second camera on school district property near the preschool — will be used to “spy on” families.  

    ”People are already nervous in the community,” she said, adding that participation in the school’s summer meals program, and at the local Boys and Girls Club, had dropped precipitously compared to recent years.

    “And then these cameras are magically just in the Oak View community, they're not in my neighborhood and I live a half a mile from Oak View,” she said. “So really what's going on? Really what I feel is it's like a form of racial profiling. It's a way to scare people."

    Yusra Farzan contributed reporting.

  • SoCal plans protests on Sunday over MN incident
     Hands holding up small lights at what appears to be a protest at night.
    Demonstrators gather in downtown Los Angeles on Saturday night over the fatal shooting of Alex Pretti by federal agents in Minnesota.

    Topline:

    Demonstrations are planned by several different local groups in SoCal today over the fatal shooting of a man by federal agents in Minnesota on Saturday morning

    Read on to learn more.

    Several local groups in SoCal have planned demonstrations today over the fatal shooting of a man by federal agents in Minnesota on Saturday morning.

    Here’s a list of some of those actions today:

    • Echo Park
      • 11 a.m. to 2 p.m. at the corner of Park Avenue & Echo Park Lake Avenue
    • Irvine
      • 11 a.m. to 1 p.m. at the Corner of Culver Drive & Barranca Parkway
    • Ontario
      • Starts at 11:30 a.m at Euclid Avenue & Holt Boulevard
    • Cypress Park
      • Noon to 2 p.m. at The Home Depot on 2055 N. Figueroa St.
    • Rancho Cucamonga
      • Noon to 2 p.m. at Haven Avenue & Foothill Boulevard
    • Long Beach
      • Starts at 3 p.m. at the intersection of Pine Avenue and 3rd Street
    • Downtown Los Angeles
      • Starts at 3 p.m. outside of the Federal Building, at 300 North Los Angeles Street
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  • Health workers in California set to picket Monday
    The exterior of a building with glass windows. The building says "Kaiser Permanente" in white lettering in the top right of the image. A woman is pictured in the background.
    A Kaiser Permanente employee works on a computer at Kaiser Permanente Medical Office in Manhattan Beach, California.

    Topline:

    Some 31,000 nurses and healthcare workers employed by Kaiser Permanente will begin an open-ended strike in California and Hawaii on Monday.

    Why it matters: California has the largest share of picketing Kaiser workers, with about 28,000 employees.

    Why now: The health system and the union representing Kaiser workers — United Nurses Associations of California & the Union of Health Care Professionals — have been negotiating for a new labor contract since the end of September.

    Some 31,000 nurses, pharmacists and healthcare workers employed by Kaiser Permanente will begin an open-ended strike tomorrow in California and Hawaii, with 28,000 of those workers in California alone.

    The health system and the union representing Kaiser workers — United Nurses Associations of California & the Union of Health Care Professionals — have been negotiating for a new labor contract since the end of September. Core bargaining issues include wages for nurses, understaffing and retirement benefits.

    Picketing is slated to begin at 12 local Kaiser medical facilities in the following communities: Anaheim, Baldwin Park, Downey, Fontana, Irvine, Los Angeles, Ontario, Riverside, Harbor City, Panorama City, West Los Angeles and Woodland Hills.

    Kaiser said in a statement that their hospitals and medical offices will stay open during the strikes, but some pharmacies will close.

  • How the community came together to push back plans
    In the foreground of a crowded meeting room is a sign that reads "No Data Center" held up by a woman who's face is obscured by the sign.
    Hundreds packed into Monterey Park City Hall to call for a moratorium on data centers.

    Topline:

    Monterey Park residents have been turning out in force to oppose a proposed data center, pressuring city leaders to go beyond a temporary moratorium on the facilities and consider banning data centers altogether.

    Why it matters: Data centers are rapidly spreading across L.A. County, and beyond. The response of residents in Monterey Park shows how people outside of City Hall can influence whether that growth happens.

    The project: The developer, HMC StratCap, wants to build a nearly 250,000-square-foot data center in the Saturn business park.

    The backstory: The project had been moving through City Hall for about two years before many residents learned about it in recent weeks and months, sparking a grassroots campaign that has quickly built momentum.

    What's next: During the 45-day moratorium, city staff will draft an ordinance that would ban data centers outright if approved by the City Council. Meanwhile, the developer says it will plan outreach to residents.

    Billions of dollars are pouring into data centers to power streaming services, cloud storage and the biggest energy monster of all, artificial intelligence.

    Dozens of data centers already dot the region, from El Segundo to downtown L.A. But in Monterey Park, residents concerned about the environmental and health impacts of data centers are drawing a line.

    A developer has proposed building a nearly 250,000-square-foot data center in a local business park. Last Wednesday night, hundreds of people packed City Hall to say they didn’t want it — or for that matter, any such facility.

    “No data centers in Monterey Park!” the crowd chanted.

    Residents’ immediate goal was to ensure the City Council approved a 45-day moratorium on data center development, an item added to the agenda after weeks of mounting public pressure.

    What they got, in a meeting that stretched past midnight, was the council’s commitment to draft an outright ban during the 45-day period for a later vote. “That is more than I ever could have hoped for from this meeting,” resident Steven J. Kung said. “I am shocked and a little bit overjoyed.”

    Residents organize

    Hours earlier at a rally he helped lead, Kung had been far more cautious.

    He expressed little faith in city officials, especially after learning that the project had been moving through the city’s planning process for about two years without his knowledge.

    Kung said he only found out about the proposal from the Australian-based developer when his husband showed him a social media post by SGV Progressive Action last month — despite their living about 1,300 feet from the proposed site.

    “I was incensed that no one had told me, especially since I lived so close,” he said.

    An Asian American male reads off a cell phone as he stands behind a banner with a red dragon.
    Steven J. Kung is part of the activist and resident-led No Data Center Monterey Park.
    (
    Josie Huang
    /
    LAist
    )

    Kung joined a grassroots group of residents and activists called No Data Center Monterey Park, which has organized teach-ins, canvassing drives and yard sign campaigns in the weeks leading up to the vote.

    Developer's promises

    The developer, HMC StratCap, has said its proposed data center on 1977 Saturn Street would generate more than $5 million a year in tax revenue and more than 200 jobs during construction. It’s also promised to build a public park.

    But residents said that’s not worth the tradeoff of the massive energy demand of data centers, pollution from diesel backup generators and noise from cooling equipment.

    The developer counters that the generators will be strictly regulated, a “closed-loop cooling technology” will use water efficiently and noise will be “similar to a typical commercial area,” according to a handout shared with residents at Wednesday’s meeting.

    People sit along the front row of a council chamber, with one woman holding two signs that read "No Data Center."
    Monterey Park City Hall was packed to capacity as people waited to testify in opposition to a proposed data center.
    (
    Josie Huang
    /
    LAist
    )

    The developer has also agreed to an environmental impact report.

    Kung and others say an EIR is the least the developer should do. They say they’re also troubled by the decision to locate a data center in a city of roughly 60,000 people, more than half of them immigrants.

    “They see a small city full of Asians and Latinos, and they don’t think we’ll fight back,” Kung said. “But they’re wrong.”

    “People, not machines”

    So many people showed up that the lobby was converted into overflow space.

    Among them was Alex Leon, a mathematician who attended with his wife, a phlebotomist, and their two young daughters.

    “This has kind of been our dream, living in Monterey Park,” Leon said. “I just don’t want it to turn into an industrial farm for big data.”

    A family sits on indoor benches -- a mother, father and two young girls.
    Alex Leon came to speak out against the proposed data center with his wife Janette and their two daughters.
    (
    Josie Huang
    /
    LAist
    )

    Like dozens of others, Leon wasn’t there just to watch, but wanted council members to listen. When his turn came to give comment, he met the eyes of the council members.

    “Monterey Park should be built for people, not machines,” he said. “For families, not server racks. For community life, not industrial infrastructure. This is our home, and it’s worth defending.”

    “Open and honest conversations”

    A handful of speakers supported the project, including a representative for the developer. Laziza Lambert pivoted at the podium to face the crowd.

    “We just really want to be good, long-term partners with the community and hope to have open and honest conversations,” she said, as some in the audience started to jeer.

    Residents voiced concerns that once one data center is approved, the floodgates would open, noting that the developer owns another parcel on the same street.

    But much of the anger that night was aimed at city leaders. Speaker after speaker said they had been kept in the dark.

    An Asian American man carries a sign that reads "Water for Boba Not for Data" and an Asian American woman holds a sign with the picture of an earth over the words "over profit."
    Tran and
    (
    Josie Huang
    /
    LAist
    )

    Katherine Torres, a real estate agent and president of the Monterey Park Women’s Club, said the organization is apolitical, but she would be sure to tell the members.

    “I swear, I’m going to spread the word about the data center because they need to know,” she said as the room erupted in applause.

    She looked at the council members with whom she was on a first-name basis.

    “I have dinner with you guys,” she said. “I go to your events. Why didn’t I know?”

    A surprise shift

    By the fifth hour, nearly 80 residents had spoken. Then it was the council’s turn to give comments before their vote on the 45-day moratorium.

    Two members said they supported going beyond a temporary pause and considering a permanent ban. Jose Sanchez’s opposition to data centers was already known to those closely following the issue. But Elizabeth Yang’s was not.

    Yang told the room that her mother and stepfather live within a mile of the proposed site.

    Two women standing outside with a crowd hold different colored signs that read "No Data Center."
    The council meeting was preceded by a rally against data centers.
    (
    Josie Huang
    /
    LAist
    )

    “I’m not going to vote for something that’s going to hurt my own family,” she said.

    She added she was disappointed the developer had not done more with outreach and information.

    “Because of all of you feeding us good information, I’m siding with no data center,” Yang said.

    The remaining residents started clapping and rose to their feet.

    What’s ahead

    The council unanimously approved the 45-day moratorium during which city staff will draft an ordinance that could ban data centers outright — a proposal that will return to the council for a vote.

    Outside council chambers, Steven J. Kung praised his fellow residents for speaking out and pushing the council to think bigger.

    “I’m so proud of Monterey Park and our residents,” he said. “The more I’m here, the more I fall in love with the people.”

    He’d celebrate that night. But then it’d be back to work, making sure the ban stands and Monterey Park keeps data centers out for good.

    The developer would not be sitting back either. Lambert, the representative for the developer, said they were moving forward with plans to host a town hall with residents in the next couple of weeks.

  • Influencers expand their scope

    Topline:

    Have you checked the weather on social lately? The weather genre online spans a wide range of sources — from amateurs with no science background to accredited meteorologists.

    Why now: Experts say that while weather influencers can help fill an information gap, platforms like TikTok, Instagram, and X tend to prioritize engagement and likes over accuracy.

    But: That means extreme weather updates on social media are often sensationalized or lack context, says experts.

    When Christian Bryson needs quick weather information, like for this weekend's massive snowstorm, he doesn't wait for the 5 p.m. local newscast. Instead, he turns to Ryan Hall.

    "It's as if he's sitting in the living room with you tracking the storm," said Bryson, a 21-year-old meteorology student at the University of Tennessee at Martin.

    Hall, who goes by "Ryan Hall, Y'all" on his social media platforms, calls himself a "digital meteorologist" and "The Internet's Weather Man." His YouTube channel has over 3 million subscribers. Hall did not respond to a request to comment about his platform.
    Hall is part of an increasingly popular genre of social media weather accounts that share information leading up to extreme weather, and then livestream for their viewers, sometimes for hours at a time. Overall, Hall offers solid information and is a good communicator with a few technical omissions, experts told NPR. But the weather genre online spans a wide range of sources — from amateurs with no science background to accredited meteorologists.
    Experts say that while weather influencers can help fill an information gap, platforms like TikTok, Instagram, and X tend to prioritize engagement and likes over accuracy. That means extreme weather updates on social media are often sensationalized or lack context, says Gary Lackmann, a professor of atmospheric science at North Carolina State University.
    "They're not going to the National Weather Service web page, they're just looking at what's in their feed," Lackmann said. "Once you start clicking on viral extreme weather stuff, then the algorithm is going to just feed you more and more."

    Rise in social media use for weather updates

    Lackmann, who is also head of NC State's department of marine, earth and atmospheric sciences, said in 2024 during Hurricane Helene, a weather disaster that swamped western North Carolina, killing 108 people, he started to see more and more people getting their weather information from social media
    He says that, in the face of extreme weather events, people need credible and authoritative sources such as the NWS.
    But with social media, sometimes "you get some kid who wants to get a lot of shares and likes and be an influencer on social media," he said.
    Matthew Cappucci, a senior meteorologist for the weather app MyRadar, has personal experience with both worlds. He worked for years at the Washington Post as a meteorologist, and now posts weather forecasts on the internet.
    Cappucci said his success on Facebook, Instagram, and X shows how rapidly people are shifting from getting their weather information from traditional news outlets versus social media.
    "Within two months, I was able to reach 60 million-plus people on social media, just on Facebook," Cappucci said
    Bryson, the 21-year-old, said Hall and other credible weather influencers use language that non-meteorologists understand and they can share information at any time of the day.
    "The fact that it's available at your fingertips," Bryson said. "I could go to Ryan Hall at 4 p.m. I'm eating my dinner and get the information that I need."

    Digital meteorology can help fill information gaps 

    There are positives to having meteorologists and credible weather sources on social media, Lackmann said. He's seen local weather influencers in North Carolina help disperse information from official outlets.

    "There's a real need for that kind of localization and personalization of weather information," Lackmann said.
    Aaron Scott, an assistant professor of meteorology at the University of Tennessee at Martin, said digital meteorology, a relatively new certification program that encompasses all forms of digital media, has an important place in the new media landscape.
    "People do trust them, and they have built rapport," Scott said. "Sometimes that can make the difference if someone's going to actually go take shelter from a tornado or not."
    Scott's department at UT Martin is now offering a digital meteorology class dedicated to teaching students how to engage with an online audience.
    Cappucci also sees the positives with his own content. Social media allows for more flexibility than on-air television, he said. He pushes back on climate misinformation or weather conspiracy theorists.

    A minefield of misinformation on social media

    But all three experts interviewed by NPR see the downsides in the way social media algorithms push the most sensationalized — not always the most accurate — information to the forefront.
    "The brightest colors, the most outlandish information will always get more following than actual truthful information," Cappucci said.
    Cappucci said the ability to make increasing amounts of money on social media can also lead to inaccurate weather information.
    "As TV viewership wanes and as salaries come down, it's easier to make up that money by posting crazy stuff online," Cappucci said.
    Meteorologists use a number of different numerical models as they predict the possible outcomes of an extreme weather event. Because of this, people can "cherry-pick" one model and sensationalize a forecast, Lackmann said.
    "You cry wolf too often, and people won't take proper precautions when there really is a high probability of an extreme event," Lackmann said.

    The effort to preserve credible weather reports

    Meteorologists and other weather professionals are grappling with how to navigate the new media landscape and prioritize accurate information, the experts said.
    NWS has increased its social media presence, Lackmann said. Experts at the American Meteorological Society have discussed a social media certification that extends beyond the digital media certification currently available.

    Scott said how the field will grapple with social media, and now AI-generated media, is "a huge question mark."
    "That's the million-dollar question," Scott said. "How do we make it? Do we have some type of badging system where you're certified, you're not? Then, who decides that?"
    Copyright 2026 NPR