The Brief

Look skyward as you head north on surface streets toward Altadena, and sooner or later you'll see something a bit out of the ordinary at the intersection of Lake Avenue and Mariposa Street.

It's a billboard emblazoned with the famous wild parrots of Pasadena. And it looks and feels like no other billboard you can find in all of L.A.

"They're local to this space," said Amber Easton. "We wanted to create something that was representative of what we are doing. [It's] a local message to the community."

Easton is an art director of Craft Ads, a new Pasadena-based company that hand-paints billboards.

"It's very simple. We want to make billboards beautiful," Easton said.

Craft Ads seeks to do just that by harkening back to the roots of this commercial art form, owner and co-art director David Lawrence said.

Craft Ads took out two billboards in Altadena to advertise their new hand-painted billboard business.

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Fiona Ng

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LAist

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"There was a time when all of the ads were hand-painted and it made for a more delightful experience," he added. "We want to bring that back."

Billboards as art

Lawrence said he has long had a love affair with billboards. "I love that they are cinematic in scale with the impact of print advertising," he said. "You get this moment. And you can do really, really clever things with it. And I've always loved that."

Incidentally, the inspiration to get into the business came to him when he saw artist James Rosenquist's "F-111," a massive piece of artwork that itself was inspired by billboards and touches on concepts like advertising, consumerism and war.

"When I learned that he was a large scale commercial painter, I was like, I want to do that. And that kind of started the ball rolling," he said.

Lawrence went into the mural industry — which produces large scale advertisements on walls and the sides of buildings — focusing on studio art production and color mixing.

Commercial muraling, Lawrence said, can be physically demanding work.

"I noticed that nobody was doing hand-painted billboards. And it sounded like such a beautiful kind of synthesis of everything," he said.

Then, he met Easton in a couple years ago at the most Los Angeles of settings — a stand-up comedy class. The two got to talking, and Lawrence shared his idea for Crafts Ads with Easton after learning she was also in the professional muraling industry. In her case, she painted murals.

"I immediately knew that it was a wonderful idea," Easton said, who added she also admired the hand-painted process once used for billboards. "As our world becomes more digital, I have a desire to create in the physical space more and more."

David Lawrence and Amber Easton of Craft Ads

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Fiona Ng

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LAist

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A brief history of billboards

Large scale outdoor advertising — defined as those measuring more than 50 square feet — started showing up on American roadsides in the 1830s to entice circus goers, according to the industry trade group Out Of Home Advertising Association of America.

By the turn of the century, a standardized billboard structure was created, allowing retailers to produce ads that would fit any billboard space across the country. From there the industry has continued to grow.

For the longest time, these billboards were painted by hand — until about the 1990s, when new technology rendered the practice obsolete.

How billboards were once hand-painted

Richard Hamlin is a Los Angeles-based lawyer who for decades has worked in law governing billboards. He remembered when these giant advertisements were still being done by hand.

"They'd have a dark room, and it had a big copper mesh on it and they would unfold a white poster paper, and tape it up against the mesh," he said.

The workers would then project the image they were going to use onto the paper. "Then they would take an electric pen and touch the pen to the outline of the pictures, and that would burn holes in the paper," Hamlin said.

Once the paper was put up on a billboard, workers would "puff charcoal through the holes in the paper" to get an outline of the image for it to be hand-painted by somebody on a cherry picker.

It would take 30 days to paint a billboard, Hamlin added.

Hamlin also pointed out this factoid: Inside the entrance to the room where they hand-painted billboards at the Foster & Kleiser plant in Los Angeles — a pioneer outdoor advertising company — a sign stated, "Through these doors walk the greatest artists on earth."

"And that was pretty accurate," Hamlin said. "Imagine painting something like [that] now."

David Lawrence and Amber Easton at Craft Ads.

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Courtesy Craft Ads

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Taking the baton, but with a twist

It is that craftsmanship, imagination and delight that Lawrence wants to bring back. His first obstacle was how to do it cost effectively.

"I wanted to do full scale hand-painted billboards ... in a studio, at full scale, on a ladder. And the overhead was significant," Lawrence said. "I was stuck there for a very long time."

He then settled on another process that would preserve the bespoke quality by essentially hand-drawing a smaller scale of a billboard ad, then scanning it and blowing it up.

"That is where we can save so much money on a hand-painted ad that we can bring them back to the local business," Lawrence said.

Lawrence and Easton then took out two billboard spaces in Altadena a couple months ago to test their processes with ads featuring Pasadena's wild parrots.

"Our neighborhoods used to be filled with advertisements painted by other people who lived in that neighborhood," Lawrence said. "And everybody would be like, Bob painted that, or Sally painted that."

Lawrence noted that a large percentage of outdoor advertising, including billboards, are taken out by local businesses for local residents. He thinks Craft Ads fills a need in the market to help businesses in L.A. stand apart.

"We want to work with the Altadena companies. We want to work with Side Pie. We want to work with MIYA. I would love to do a Christmas board with Altadena Hardware," Lawrence said.

Easton is setting her sights further.

"I'd love to work with the billboard lawyers, personally. Their style is very different, right? Because it's about efficiency," Easton said. "But if any of those lawyers want a true art piece, please come see us."

For most Californians, the milestone of buying a “starter home” is increasingly happening long after the start of adult life.

A new analysis of U.S. Census Bureau data by the Public Policy Institute of California finds that the age at which a majority of Californians turn from renters to homeowners is 47. In the rest of the country, a majority of people are homeowners by 36.

“It's quite staggering,” said Chris Duff, president of the Greater Los Angeles Association of Realtors. “The age does seem to be climbing every year, especially here in California.”

The numbers that explain why so many Californians are locked out 

High home prices, unyielding mortgage interest rates, sluggish construction of new homes and lackluster wage growth are all conspiring to keep many younger adults locked out of homeownership, real estate experts said.

Those factors exist across the country, but they’re especially acute in Southern California. According to recent data from the California Association of Realtors:

• The median home price in L.A. County was $879,900 in the second quarter of 2026. That was more than double the national median home price of $434,900.

• Only about 17% of L.A. households earn the $219,200 minimum income needed to afford a typical $5,480 monthly payment.

Younger buyers need to get creative — or get help from mom and dad

Larissa Rubijevsky, a realtor focused on L.A.’s South Bay neighborhoods, told LAist that when she began working in Southern California in the early 2000s, her first-time buyer clients tended to be in their early 30s.

Homes were already expensive back then, but Census data shows that first-time buyers were indeed younger. In 2009, a majority of Californians had become homeowners by age 41, according to the Public Policy Institute analysis.

These days, Rubijevsky said she sees millennial and Gen Z buyers making sacrifices just to try to enter the market.

“Sometimes they have to move in with their parents for a certain amount of time and save money,” she said. “Some of them are trying to buy property with their peers, with their friends, and then share the title 50-50.”

Others are hitting up their parents for down payment gifts, Rubijevsky said.

She said she saw her clients get noticeably older after the buying frenzy of the early phase of the COVID-19 pandemic. In those days, homes cost less and interest rates were low. Today’s prices and monthly payments are simply out of reach for most younger buyers, she said.

“People would like to have the American Dream,” Rubijevsky said. “When people can't do that, they're forced to leave the state… That's not a happy decision for them, but they just don't have any choice anymore.”

Why the trend toward older homebuyers matters for California

Between 2015 and 2025, California’s net migration included a loss of 884,000 people who cited high housing costs as their primary reason for leaving the state.

Marisol Cuellar Mejia — a senior fellow at the Public Policy Institute of California who co-authored the recent homebuying analysis — said home ownership continues to be the main way for most families to build the kind of wealth they can pass on to the next generation.

“Younger adults in California are missing out on long-term wealth building,” Cuellar Mejia said.

She said the trend will have “a cascade effect that has a lot of implications” for lawmakers and individual families. Californians who need to wait until their 40s to buy a home could decide to delay marriage, have fewer children and keep working beyond a traditional retirement age.

Across Southern California, typical homebuying ages vary widely by location, education level, immigration status and ethnicity. In L.A. County, where most residents are renters, homeowners only begin to outnumber renters at age 59. In Riverside County, where homes are cheaper, that age is 39.

White and Asian Californians tend to become homeowners younger than Black Californians, according to the analysis. So do college graduates when compared with those without a college degree. California’s Latino immigrants are more likely to rent than own a home in every age bracket.

Vivian Chen, a mortgage lender with Southern California-based Exceed Lending, said some buyers are still able to secure their first home in their 20s and 30s by participating in government-funded down payment assistance programs, such as the California Dream For All Shared Appreciation Loan and various other county and city-funded programs.

“We are doing quite a few every month,” Chen said. “Those programs are actually helping a lot of first-time buyers.”

Is more government help on the way? 

California voters will be asked to approve new homebuying assistance funds in the upcoming November general election. Proposition 37 seeks to create a “middle class” down payment assistance program funded by revenue bonds of up to $25 billion.

Under the proposed program, homebuyers earning up to 200% of their area’s median income could apply for state funding to cover down payments of up to 17% for newly-built homes. That assistance would come in the form of a loan, not a grant, with recipients likely needing to pay back the money in monthly installments.

Republican California State Assemblymember Carl DeMaio has opposed Prop. 37, saying it would turn the state into one of the nation’s largest mortgage lenders and leave taxpayers on the hook for potential financial losses.

Supporters — including the California Association of Realtors — argue the measure would incentivize developers to build new for-sale housing rather than rental units, something that has been increasingly rare in Southern California.

“We've really closed the revolving door when it comes to that first-time homebuyer getting a small one-bedroom or two-bedroom condo and then moving up as their life circumstances change,” said Duff, the Greater L.A. Association of Realtors president. “Since we're not building that construction, we don't have that inventory.”

This story first appeared on The LA Local.

More than 100 Boyle Heights and East L.A. residents packed a boardroom Wednesday in Diamond Bar to tell air regulators how air pollution and lingering odors from the Lineage warehouse fire have affected their health, homes and daily lives.

Some boarded buses before 8 a.m. to travel the 25 miles to the South Coast Air Quality Management District hearing, where the agency is considering whether to order stricter cleanup requirements and penalties against Lineage Logistics.

The hearing board is considering whether to issue an order of abatement, which would require Lineage to take specific steps to address air pollution from the warehouse fire and meet stricter cleanup standards at the site.

The hearing comes after AQMD said it received more than 4,000 odor complaints since early July and issued 19 notices of violation to Lineage, alleging the odors created a public nuisance.

Lineage said it had removed about 80% of the food waste from the facility and expects to spend between $80 million and $100 million on cleanup.

The air district hearing board is expected to continue its review Thursday as it considers issuing an order and possibly charging fines for the air quality violations. Board and Lineage representatives are scheduled to give presentations tomorrow on the cleanup and related pollution.

Here are five takeaways from the testimony.

1. Residents made the trip to make sure their voices were heard

Several speakers said it was frustrating that residents had to leave their communities, miss work and travel to Diamond Bar just to be heard. They called on AQMD to hold future hearings in Boyle Heights, closer to the people most affected by the fire.

On the bus ride to the hearing, residents told Boyle Heights Beat that they were coming to speak for their children, for neighbors who feared reprisal and because they had lived through environmental crises, like the Exide battery recycling plant, which contaminated neighborhoods in Southeast Los Angeles for years.

2. Weeks later, people say they still don’t feel safe

Speakers told the hearing board they are still dealing with foul odors from rotting food and health issues, including nausea, headaches, bloody noses, rashes, sinus and eye infections, asthma flare-ups and breathing problems. Many said they worry about the long-term effects of exposure and whether the air will be safe when kids return to school.

Amanda Diaz carried her newborn son with her to the microphone. She told the board her son was about two weeks old when the fire broke out . Her voice shaking with emotion, Diaz said she had to take her child to a hospital after he broke out in rashes, and she is worried that the exposure has caused harm that isn’t yet apparent.

“The fire has robbed me of these chances to recover from childbirth in peace and enjoy these precious first weeks with my son,” she said.

Several people said the impacts extend beyond the streets closest to the warehouse and that more people across Boyle Heights and East L.A. have been affected.

“Does the air have a ZIP code?” resident Margarita Gonzalez asked the board and Lineage’s representatives, inviting them to spend time in her home to better understand the extent of the odor problem.

“Our community deserves fresh air,” Erika Jimenez, who lives near Mariachi Plaza, added.

3. Elected leaders call lingering odors a public health crisis

Los Angeles Mayor Karen Bass addresses the board and residents via remote video at a hearing held in the William A. Burke Auditorium of the South Coast Air Quality Management District (South Coast AQMD) in Diamond Bar.

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Gary Coronado

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The LA Local

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Los Angeles Mayor Karen Bass, District 14 City Councilmember Ysabel Jurado and State Sen. María Elena Durazo urged the board to require stricter cleanup standards and impose financial penalties against Lineage.

Bass called on the board to use its enforcement authority to require a stronger cleanup plan, including financial support for impacted residents.

“What the residents of Boyle Heights are facing is not just a nuisance, but it is a public health crisis that requires urgent and actionable measures,” Bass told the board.

Bass said Lineage should be required to establish a fund dedicated to the ongoing support of impacted residents, including relocating them until the issue is completely resolved. She added that the company has made some effort to provide help but only after pressure from residents and elected leaders.

Jurado said the sheer volume of complaints and notices of violations is evidence enough that Lineage’s management of the crisis has been inadequate.

“Residents should not have to file complaint after complaint to force a multi-billion-dollar corporation to contain the harm that it created,” Jurado told the board.

She added that any order against Lineage should include firm deadlines, aggressive odor control, public reporting and meaningful consequences if it is violated.

Durazo echoed outrage that residents are expected to endure unsafe conditions while the cleanup unfolds at the “company’s pace.” She said the rotting material should be removed before students are expected to return to school on Aug. 12.

Durazo said Lineage should pay for the full cost of housing and home remediation for residents, and the board should enforce the maximum financial penalty against the company. She also asked that another hearing be held in Boyle Heights rather than miles away during the workday.

“Residents deserve to be heard,” Durazo said.

Concerned residents of Boyle Heights and East Los Angeles at a hearing held in Diamond Bar. The South Coast AQMD Hearing Board held a hearing listening to proposed conditions to reduce odors impacting the nearby community from the Lineage Warehouse fire cleanup in Boyle Heights.

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Gary Coronado

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The LA Local

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4. Residents say they don’t want history to repeat itself

For many speakers, the Lineage fire was not an isolated incident. They said it was another example of Boyle Heights and East L.A. communities being forced to live with the impacts of policies and businesses that create health hazards for the community.

Several people compared the situation to Exide. Others questioned why communities near industrial facilities are often asked to endure pollution and health risks while waiting for action.

“We are witnessing environmental racism,” Eve Sanchez said.

Alma Martinez, of Monterey Park, weeps during public comments at a hearing held in the William A. Burke Auditorium of the South Coast Air Quality Management District in Diamond Bar.

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Gary Coronado

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The LA Local

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Some called for the warehouse and other industrial facilities to move away from residential neighborhoods.

“I need you to pay attention to what’s happening in our community and for these factories to move from their location please,” said Cristina Fernandez, an East L.A. resident, with help from an interpreter.

She also invited Lineage representatives to visit her home and experience the poor air quality.

5. Students and parents describe a disrupted summer and back-to-school concerns

Leonardo Gutierrez, 8, and mother Maria Patiño Gutierrez, of East Los Angeles, address the board at a hearing held in the William A. Burke Auditorium of the South Coast Air Quality Management District (South Coast AQMD) in Diamond Bar.

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Gary Coronado

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The LA Local

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Several youth who are members of East Yard Communities for Environmental Justice spoke on behalf of their families and their neighbors and highlighted the uncertainty of going back to school in the aftermath of Lineage.

“Am I expected to go into my senior year in these conditions? It’s ridiculous,” said Isabella Hernandez, a Boyle Heights resident.

“Lineage is banking on the fact that we’re poor,” Hernandez said. “They think we’re stupid and uneducated and that we’re just going to lie down and take this.

“We’re not. We deserve clean air and a safe place to live,” she continued.

Another Boyle Heights youth spoke about a lack of purifiers being distributed.

“I come from a multigenerational home and we only have one air purifier … How does this make sense?” she said.

Maria Patiño Gutierrez said she’s not comfortable with her son going back to school, which is less than two miles away from Lineage.

“Our summer plans were ruined because of this fire,” she said.

Her son also addressed officials during the hearing.

“It was my birthday when the fire started," he said. "My baseball game was canceled. Everything was canceled because of the fire.”

An effort to put a rent control measure on the November ballot in Anaheim has fizzled. That means Santa Ana is likely to remain the only Orange County city with rent control, at least for now.

The group Tenants United Anaheim launched an effort in January to put rent control on the November ballot. The initiative proposed to cap rent increases in the city at 3% annually. It also would have required landlords to pay relocation assistance to tenants forced to move through no fault of their own, such as when an owner takes a rental unit off the market.

Why did it fizzle?

Tenants United Anaheim has yet to release an official statement, but an organizer with the group told LAist the group had decided to suspend signature-gathering in order to improve and strengthen the text of the ballot measure.

This week is the deadline to submit ballot initiatives for the November election in Orange County. The group expects to resume the effort for a future election.

The context

Tenant advocates in Anaheim had hoped to follow in the footsteps of neighboring Santa Ana, which became Orange County’s first city to adopt rent control in 2021. It was upheld by voters in 2024. The efforts in both cities have faced strong opposition from the California Apartment Association, which represents landlords.

What's next

Some cities have had to pare down their protections for renters after negative court rulings. Los Angeles and Pasadena have stopped enforcing mandatory relocation assistance following legal victories by landlord groups.

Tenants United Anaheim's members hope their revised rent control proposal will make it on the ballot in 2028.