The Brief

In the flurry of ticket-buying that engulfed Los Angeles when Olympics sales started earlier this month, questions about the coming re-sale market loomed large.

As locals balked at ticket prices that averaged in the hundreds and went as high as $5,500, some wondered if re-sale would push costs for prospective fans even higher. Others wanted to know if they'd be able to easily recoup their money for the tickets they had splurged on. And then there was that 24% service fee — would that be charged on the resale market, too?

Officials with Olympics organizing committee LA28 have been tight-lipped about how the official resale market will work, saying only that it will launch in 2027 and have an "official marketplace" by AXS and Eventim and other platforms, including Ticketmaster and Sports Illustrated Tickets.

But re-sale policies for past Olympic Games and the coming World Cup's eye-popping price tags could provide hints as to what's coming for the L.A. Olympics ticket market.

If these touchstones are any indication, fans could see even higher prices when the L.A. Olympics re-sale market opens next year. And fees — both ubiquitous and loathed across live music and sports events — will likely keep popping up every time a ticket sells or re-sells.

How have Olympics tickets been re-sold in the past?

The International Olympic Committee told LAist that host committees and host country's laws dictate rules around ticket re-sale — and in the U.S., major hikes in ticket prices on secondary markets are the norm.

The two most recent Olympic Games did not allow tickets to be re-sold for a profit on official platforms, in compliance with Italian and French local laws, according to the I.O.C. Instead, Olympics organizers in Milano Cortina in 2026 and Paris in 2024 provided a re-sale market where fans could put up their tickets at face value.

In Paris and Milan, ticket re-sellers came out in the red after being charged a 5% service fee to re-sell the ticket. LAist reviewed one person's receipt from the Paris Games who re-sold two 100 euro tickets to an archery event for €200, and got back €190. A number of fans struggled to re-sell their tickets, according to news reports.

"A lack of demand in the secondary market has left many holding tickets they cannot sell, while organisers have continued to release more tickets," the Financial Times reported just before the 2024 Olympics began.

Tickets that were re-sold included a fee for 10% of the ticket value for the new purchaser.

Olympics tickets have been re-sold for higher prices when the host country allows it, though.

At the 2010 Winter Games in Vancouver, Canadians could re-sell their tickets at any price, according to the New York Times. An article from the time declared, "Olympic Ticket Business Gets a Taste of Internet Capitalism." The Vancouver organizing committee also charged a fee on each transaction.

The L.A. Games seem poised to look more like Vancouver than Paris, since the L.A. lacks the ticket regulations of recent European hosts. In all recent cases, organizers charged fees on resold tickets, indicating the 24% service fee on 2028 tickets could be on secondary markets, too.

At a Los Angeles City Council meeting last week, LA28 CEO Reynold Hoover said he didn't know how much of that fee would be going back to LA28. Hoover has repeatedly pointed out to critics that LA28 needs to deliver the Olympic Games under budget, otherwise taxpayers in L.A. and California will end up paying for cost overruns.

Will LA28 go the way of the World Cup?

Ticket sales for this summer's World Cup provide another window into where Olympics ticket prices could go.

FIFA decided not to cap re-sale prices in the U.S. and Canada for 2026 — a change in policy compared to past World Cup tournaments, according to The Athletic. (In Mexico, ticket re-sales are limited at their face value). That led tickets to be listed for way higher than their original price on the resale market, with FIFA making 30% in fees on each ticket that was re-sold.

The price tag for tickets to this summer's tournament has stoked indignation in fans and local officials alike. New York City Mayor Zohran Mamdani even launched an effort during his campaign asking FIFA to cap resale prices.

FIFA has also caught flak for increasing ticket prices using dynamic pricing, adjusting ticket prices based on demand. A Congressional coalition led by L.A. Democrat Rep. Sydney Kamlager-Dove wrote FIFA President Gianni Infantino a letter in March asking him to change course on ticket prices.

"The extreme high demand for World Cup tickets should not be a green light for price gouging at the expense of the people who make the World Cup the most-watched sporting event in the world," the coalition asserted.

Infantino has defended the prices, calling the U.S. market "very special."

Ticket prices under scrutiny

The spotlight on Olympics tickets comes as ticket sales and the companies that control them in the U.S. face growing scrutiny.

Just this month, a jury found that Live Nation and Ticketmaster, which merged in 2010, overcharged customers and acted as a monopoly. California was one of dozens of states that sued the company.

" What we've seen is the public reaching their own breaking point," said Morgan Harper, with the American Economic Liberties Project, a progressive group that has pushed to break up Ticketmaster and Live Nation. "The prices were getting so high that people were like, 'Wait a second. Is it now also gonna be unaffordable to even go to a concert?'"

In California, lawmakers are considering legislation to limit ticket prices, including one bill to cap re-sale at just 10% above face value. Assemblymember Matt Haney (D-SF) introduced the bill, which is aimed at preventing price gouging. In an interesting twist, Live Nation has backed the bill, and critics say it will ratchet up prices by limiting competition.

Even if that bill passes, it won't apply to L.A. in 2028. The legislation specifically excludes sports and the Olympic Games.

Southern California was built on radio.

"I can still hear the jingle KFWB News 98,” wrote  Taline in Los Feliz, during a recent conversation on LAist's daily news show, AirTalk, which airs on 89.3 FM. “I grew up hearing that in my dad's minivan on the way to and from school. It has a special place in my heart.”

Back in April, broadcast company Audacy announced KNX News — one of the last-remaining all-news FM stations — was leaving the FM dial where it had simulcast on 97.1 FM since 2021. The station, which is also one of the oldest in L.A., is not budging from 1070 AM where it has been on the air for more than 100 years. The move away from FM officially happened in May to make way for a new sports talk station, which Audacy officials called an area of growth for advertisers in today’s media landscape.

The move is one in a long line of changes for radio and a reminder that before podcasts, playlists and algorithms, many Southern Californians built their days around radio broadcasts.

Radio, a daily ritual

The construction of KNX

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Herman J. Schultheis

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Los Angeles Public Library

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Michael Jackson, a well-known KNX, personality

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Los Angeles Public Library

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Larry Mantle, now in his 41st year hosting AirTalk, remembers being a kid and dreaming of what it might be like to be behind the mic at one of these radio stations.

“ I grew up with KNX," he said. “My dream job as a kid was to be an anchor on KNX or KFWB, the two local all-news radio stations, 'cause there was nothing like hosting AirTalk that even existed at that point.”

Mantle opened up the phone lines on a recent show to hear from his fellow SoCal radio lovers about the shows they miss and the memories they have. Here's what they had to say:

A love for radio, then and now  

A pilot of KMPC's traffic alert helicopter pictured with his daughter and grandson.

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Los Angeles Public Library

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A 1963 picture of Valley State College (now Los Angeles Valley College) preparing to launch KVCM

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Larry Leach

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Los Angeles Public Library

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“When you'd walk down Hollywood Boulevard where the station was, you could hear it playing as you went down the street,” said  Olivia in Glendale about KLAC 570 with Al Jarvis.

 Larry in Yorba Linda shouted out KBCA Jazz for its 24-hour jazz, saying “When I first moved out here in '68 from Phoenix, which had like an hour a week, it was a real wonder.”

 Mark in Glassell Park emailed that he loves KCRW’s Henry Rollins, writing, “I used to bristle at his unique DJ persona, but over time, I came to love him and his crazy eclectic playlists. I find his knowledge in history and punk rock fascinating. He's a gem and a legend."

"I'd like to give a shout-out to all the DJs working at KXLU, the college station at Loyola Marymount University, said  Jeremy in Culver City in an email. “That station's been on the air for nearly 60 years. I believe it's one of the best examples of what's possible with radio."

"KFWB and KRLA back in the day when they were rock music stations —  Dr. Demento, one of my favorite on-air personalities, also had eclectic music taste," said  Carrie in Desert Edge.

“ Dr. Demento was must listening when I was a kid in junior high school at Le Conte Junior High in Hollywood,” Mantle added. “Every Sunday night on KMET, we would make sure we were listening to Dr. Demento and his funny records.”

The question remains…

An 11-year-old winning a car in a KMPC contest in 1963.

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Los Angeles Public Library

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Listener support is vital to any radio station, and it’s clear KNX has many lifelong fans. AirTalk listeners highlighted their support for household KNX names over the decades like Bill Keene, Melinda Lee, Mike Roy and Jackie Olden.

As KNX makes changes, many are watching closely and thinking about the future of radio.

Listeners like Tommy in La Quinta are left wondering if the radio dial will be the same…

“I’m a hardcore listener, but I don't know about casual listeners [and] if they'll tune to AM,” he said.

After months of hand-wringing, Los Angeles and LA28 have come to a tentative agreement on how Olympics organizers will reimburse the city for its expenses for the 2028 Summer Games.

According to the deal, the private Olympic organizing committee will pay upfront for the estimated cost of services that are not eligible for federal reimbursement, like trash pick-up and traffic control. Under another proposal, the city would also be able to tap an LA28 contingency fund if it isn't fully repaid by the federal government for policing costs at Olympic venues.

The agreement is nearly nine months overdue and still needs approval by Mayor Karen Bass and the City Council.

The 2028 Olympics are intended to be privately financed, and an existing city agreement with LA28 states that the Olympics organizers, not L.A., will pay for extra costs for public services in support of the Games. But L.A. is the financial back-stop for the Olympics, meaning if LA28 goes in the red, taxpayers will pick up the bill.

Beyond that, the city services agreement presents another area where L.A. could incur additional unexpected expenses for hosting the Games. L.A. City Councilmember Monica Rodriguez warned LA28 CEO Reynold Hoover earlier this year that a bad deal could "bankrupt" the city.

Jacie Prieto Lopez, an LA28 spokesperson, and Paul Krekorian, who leads the city's office of major events, said in statements that the freshly inked agreement would help deliver a fiscally responsible Games.

"Mayor Bass’ priority is that the 2028 Olympic and Paralympic Games be fiscally responsible, protect taxpayers, and benefit Angelenos for decades to come. This agreement helps deliver that commitment," Krekorian said.

But the contract between the two parties doesn't fully resolve one of the biggest areas of financial risk for the city: the enormous cost of security for an event as extensive and high-profile as the summer Olympics and Paralympics.

Organizers are counting on the federal government to pay for public safety at Olympic venues that are considered part of a "national special security event." That includes costs for LAPD staffing. LA28 has not included security costs in its $7.1 billion budget — a fact that City Attorney Hydee Feldstein Soto criticized earlier this year.

The federal government has so far allocated $1 billion for security costs for the Olympics. Exactly where those federal funds will go has not yet been determined, and there's no guarantee they will cover all of L.A.'s policing costs.

To address this, city officials have also proposed an amendment to a 2021 agreement between the city and LA28. That amendment would establish that if L.A. is not reimbursed by the federal government for all its eligible expenses, it could dip into LA28's contingency fund of $270 million before the private organizing committee could use those funds for any legacy projects.

But that bucket of money will first be used for any costs that Olympics organizers still owe if they run out of revenue — meaning if the Olympics don't turn a profit, the city's access to that money will depend on how much is left for the taking.

Civil rights attorney Connie Rice, who has been tracking the city's negotiations with LA28, told LAist the agreement was a "PR document" not a deal. She pointed out that if the federal government does not pay up for security spending as expected, L.A. could be in trouble.

" It leaves the taxpayers with a GoFundMe strategy," she said.

The city services agreement lays the groundwork for more negotiations between LA28 and the city. Each venue will require its own agreement, to be negotiated by July 1, 2027. Venues in the city of L.A. include Dodger Stadium, the L.A. Convention Center, L.A. Memorial Coliseum and the Venice Beach Boardwalk.

The City Council's ad-hoc committee on the 2028 Games will meet Tuesday afternoon to vote on the agreement.