The Brief

A lucky few got a glimpse of the interior of the revamped Vista Theater on Sunset Boulevard last week, one of the last remaining single-screen movie theaters in the Southland, when owner Quentin Tarantino held a special screening of the 1993 cult classic True Romance.

The Vista — with a new 70 mm projection system, sound system, and 21-seat screening room and café named “Coffy,” after the 1973 Pam Grier film — opens officially on Friday at 4473 Sunset Dr., with horror maestro Eli Roth’s Thanksgiving.

The rebirth is the latest chapter in the century-long saga of one of L.A.’s most famous historic theaters. “The history of the Vista is quite surprising, and full of ups and down, and I for one find its resilience to be the most exciting part,” says Celine Vacher, of the Los Feliz Neighborhood Council.

To tell its story, you need to go all the way back to the birth of Hollywood.

Sunset Boulevard

Filmmaking came to the East Hollywood/Los Feliz area in 1912, when producers L.L. Burns and Harry Revier leased a fig orchard on Sunset Boulevard. On this farmland they built a rustic studio, which was soon renamed Reliance Film Company. Reliance quickly hired pioneering director D. W. Griffith, who brought along his silent film stars Lillian and Dorothy Gish.

Griffith eventually gained control of the studio, which he renamed Fine Arts Studio. In 1914, Griffith built a sprawling replica of a southern antebellum town around the junction of Sunset and Hollywood Boulevards. This set was used for his revolutionary, highly controversial 1915 racist epic The Birth of a Nation, which many historians point to as the first blockbuster full-length feature.

The next movie Griffith set at Sunset Junction would become part of Los Angeles lore. In this quiet rural neighborhood, still dotted with farmhouses and ranches, Griffith constructed a towering plaster set for his 1916 epic Intolerance. Meant to portray the ancient palace of Belshazzar, King of Babylon, the set covered an astounding three city blocks.

“Belshazzar’s Feast beneath Egyptian blue skies,” writer Kenneth Anger wrote in his infamous 1959 expose Hollywood Babylon, “spread out under the blazing California sun: more than four thousand extras recruited from L.A. paid an unheard-of two dollars a day plus box lunch, plus carfare.”

A large crowd congregates outside of Bard's Hollywood Theatre to celebrate its grand opening

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After filming, the set remained up in some form until 1922, becoming a playground for local children. By then, the area was becoming a hub for silent productions, crew bungalows, and stars’ mansions. “Los Feliz was home to Walt Disney’s very first studios, Cecil B. DeMille’s estate where Charlie Chaplin once resided, and even the Vitagraph studios where parts of The Jazz Singer (the first movie with sound) were filmed,” says Vacher.

Egyptian revival style

So it was fitting that the theatrical impresario Lou Bard chose to build the latest in his string of theaters at the fabled intersection of Hollywood and Sunset Boulevards, known as “the great crossroads of Los Angeles.” On Oct. 9, 1923, the 838-seat single screen theater, said to have been called Lou Bard Playhouse or Bard’s Hollywood, opened with a special vaudeville show and the short Tips, starring child star Baby Peggy — who also appeared on stage.

The theater design was as trendy as it could be. Designed by architect Lewis A. Smith, the exterior was constructed in the popular Spanish Mission Revival style. But it was the interior that was truly a feast for the imagination. Designed in the peculiarly western “Egyptian revival” style (popularized by the discovery of King Tut’s tomb in 1922), the interior was a brightly colored riot of golden pharaohs, goddesses, and lamps shaped like pyramids.

According to the Los Angeles Times, the theater was the site for all important industry previews during the golden age of silent film. But Bard was not as successful as he would have liked, and he reportedly sold the theater in 1927. It was renamed the Vista.

Over the decades, the Vista went through many owners. But it was reliably a popular neighborhood theater, even as larger, showier movie palaces sprang up all over Los Angeles.

A crowd of movie-goers attend a showing of Mildred Pierce, starring Joan Crawford, at the Vista Theater.

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Controversies over the years

Yet the small but mighty theater would find itself the center of controversies which cemented its place in history. In 1948, the theater capitalized on its historic location by announcing a revival of the problematic The Birth of a Nation, only days after D.W. Griffith's death on July 23, 1948. The Hollywood Reporter noted the choice, in a short article headlined “Opportunism!” It read:

Disturbed Angelenos immediately took action. Allen M. Metcalf, a local candidate from the Progressive Party, went to the theater to confront the management. “The manager of the theater,” the Los Angeles Times reported, “pointed out that the movie showed the skeleton in the closet of the nation and denied that the cinema was incitement for a riot.”

Progressives were unconvinced. Around 20 Black and white civil rights activists formed a picket line in an attempt to block customers from seeing the film. However, the revival continued.

Charges of un-American values

Controversy came again in the 1950s, when the theater reopened as the Vista Continental. Capitalizing on the growing popularity of foreign films, the theater boasted that it was the only SoCal theater showing first-run films from the Soviet Union. This led locals to complain that the theater was promoting un-American, Communist values at the height of the Cold War. But the theater soldiered on.

The biggest test for the Vista came in the 1960s. During that era, the theater began showing pornographic films, including same-sex films. Irate, the city revoked its operating permit. The Vista fought back, and in 1968 the case was heard in the California Supreme Court.

The Vista won the case, in a decisive blow against anti-gay governance. “The court ruled, in a 5-2 decision, that the law is ‘overly broad’ and threatens to deny theater operators their rights of free speech and press,” the Los Angeles Times reported in June 1968.

“The Court ruled that Stewart Burton, manager of the Vista Theater, should be granted a writ of prohibition against the Los Angeles Board of police commissioners, which did not renew his license.”

Over the next three decades, the theater changed hands several times before it was purchased by Landmark Theatres in 1982. It became known for reviving classic films like Harold and Maude and Gone with the Wind, but business was slow, as VHS decimated art houses nationwide.

A neighborhood gathering place

In 1997, the Vista was purchased by Lance Alspaugh’s Vintage Theater Group. Alspaugh made community outreach a priority. It became known for its very own Walk of Fame, featuring handprints and footprints from stars like John Landis, Elvira, Tatum and Ryan O’Neal, and Baby Peggy herself.

“It’s been an integral part of Los Feliz because it’s intentionally embedded itself in the community,” Vacher says. “Take the longtime manager [Victor Martinez], for example, every big opening night he greets moviegoers in full costume. It’s become a tradition and locals all have their own sets of memories with him as he makes everyone feel like a welcomed friend.”

The Vista became an important gathering place in the area, known for its welcoming atmosphere, epitomized by Martinez (who is reportedly currently on the board of the theater). The theater was rented out for weddings, late night screenings, and was the home of Thomas Starr King Middle School’s annual animation and film festival. There was a Secret Movie Club, and local filmmakers were thrilled when they had premieres at their neighborhood theater.

“I had my first movie premiere at the Vista, which we sold out,” says filmmaker Kestrin Pantera, whose film Let’s Ruin it with Babies premiered in 2013. “It was an…amazing all-night karaoke party and a dream come true to be on the marquee.”

The pandemic shuttered the Vista, which closed in 2020. The marquee, which read “To Be Continued…” became a hopeful sight for weary travelers driving down Sunset Boulevard during the shutdown.

What Tarantino says is next for the theater

But the Vista had not taken its final bow. In 2021, it was announced that director Quentin Tarantino, who saved the historic New Beverly Cinema when he purchased it in 2007, had bought the movie house. “I would not have handed the keys to the Vista over to just anybody,” Alspaugh told the Los Angeles Times.

“It’s no secret that Tarantino often pays homage to Hollywood history in his films, so it feels all the more appropriate that someone with such reverence for the art of filmmaking would be the new custodian of this iconic theater in its iconic location,” Vacher says.

Tarantino vowed to show only movies on film at the new Vista, instead of digital projection. He also clearly valued the communal aspects Alspaugh had fostered over the years. “I do think boutique cinemas will actually thrive at this time,” Tarantino told the Los Angeles Times. “I got a living room. I want to go to a movie theater.”

Over the last two years the Vista has undergone a dramatic makeover. “Quentin basically retained the auditorium — it’s intact, it’s been rehabbed and it’s still new and beautiful, but the overall auditorium is in intact condition,” said Alspaugh, who has remained as chief operating officer.

“The intention is to run mostly first-run and occasional classics or repertory film,” Alspaugh told Variety’s Pat Saperstein. “There will be sections of time where you might see classic repertory titles on film for brief interludes. In the future, you’ll see some late shows of classic films and I think you’ll see morning shows of classic films.”

Whatever happens, cinephiles are just happy that their favorite historic theater is again part of the community where it has thrived for a century.

“The entire neighborhood has been anxiously awaiting the Vista’s comeback,” Vacher says. “It’s been on everyone’s lips. We’re all so eager to see that corner revived and active, no doubt we’ll all be flocking to it trying to make up for lost time.”

NEW YORK — In Brian Sanchez's slice of Astoria, the FIFA World Cup doesn't begin with the first match. It starts weeks earlier, with the arrival of a sticker album — and a mission.

It's a deceptively simple one: Fill the book with all the stickers representing World Cup teams, players, venues and other tournament details. But these stickers are sold in blind packs, similar to baseball or Pokémon cards, which adds to the fun and the headaches.

Sanchez, 20, has tried to complete the task before but never succeeded. This year, he planned to skip it altogether, but it was hard to ignore the chatter and excitement among his friends and family — both at home and abroad — who were all participating.

"Honestly it comes down to a little bit of FOMO," he said.

The hunt for stickers, produced by the Italian company Panini, is a decades-old World Cup tradition that's especially popular in Latin America and Europe. In the U.S., interest has been building steadily over the years, but this summer, the buzz is bigger than ever.

Jason Howarth, senior vice president of marketing and athlete relations at Panini America, said retailers reported being sold out of sticker packets within a week of the release in late April — unseen in previous World Cup cycles.

"There's a different energy coming out of it," he said. "Right now, it's outpacing where we were in 2022 by three to five times."

The surging demand comes as collectors face their toughest challenge yet. This year, they need to track down 980 distinct stickers to put the album to bed — 310 more than at the 2022 World Cup and a record number for the company. It's a reflection of the upcoming tournament's historic scale, which is expanding from 32 teams to 48 across three countries.

This edition will also be the second to last men's World Cup sticker album produced by Panini — ending a partnership that stretches back over five decades. Last month, FIFA announced that starting in 2031, U.S.-based Fanatics will be the official supplier of FIFA soccer cards, trading cards and stickers.

On a recent afternoon in Central Park, Sanchez met up with other collectors. Hunched over stacks of stickers, some two dozen people inspected the offerings with laser focus.

With only four stickers missing, Sanchez was already looking forward to earning bragging rights as the first person in his family across the finish line this year.

" I'm feeling pretty accomplished," he said. "I've been trying to get a win, and this is gonna be a huge win for me."

An expensive, labor-intensive but rewarding hobby

A single pack of seven stickers — available online, at corner stores or drugstore chains like Walgreens and CVS — now cost $2, compared to four years ago when five stickers retailed for around $1. That means simply buying enough packs to accumulate 980 stickers would total $280.

Given the costs, finishing the book is rarely a solitary pursuit, and aficionados often meet up to spread the wealth, according to Crista Latvis, 26, who organized the recent sticker swap in Central Park.

"You can't just buy your way into it," she said. "Otherwise,  it's super expensive and you've got to be very lucky."

For many, these gatherings are part of the pastime's draw.

"It's great to meet other people who are also doing it and also excited for the World Cup, especially since it's here," Latvis said.

Sebastian Clavijo, who attended Latvis' swap, said he spent tens of thousands of dollars on his quest this year. Clavijo, 32, has been collecting Panini stickers since he was 4. This year, his goal is to complete the book only with pieces featuring red and purple borders — an even rarer get.

" I just like soccer and I love collecting," he said. "That's my hobby, you know?"

In 2022, Panini introduced stickers with different colored borders that vary in rarity. That element has been an especially big hit with the trading card community and contributed to the hobby's appeal in the U.S., according to Howarth from Panini America.

Panini popularity has grown along with soccer

Demand has always existed in New York, Texas, Florida, among other big states, but it's also emerging nationwide, in places like Phoenix and the Northwest, according to Howarth.

" As soccer has grown, so has Panini," he said.

Howarth believes part of this year's popularity stems from the expanded World Cup format. Teams that have never qualified for the tournament — and therefore never been sticker-fied by Panini — are finally getting their moment.

For some, completing the sticker album is driven by nostalgia for their childhood, family or home country.

Linda Lino never heard of the hobby until she was 18, and her grandmother gave her a Panini sticker book. That was in 2014. Lino has completed every World Cup edition since, in part in memory of her late grandmother.

"It started with my grandma and then it became like a whole family thing," Lino said. "I love the community that it brings together."

That's especially true with her father, who never had the chance to collect stickers when he was a kid in Peru, Lino said. Now, the two are making up for lost time.

"My dad is so excited," she said. "He's like 'I want to help you. I want to put the stickers together.'"

Clemente Lisi, a sports journalist who has written about the Panini sticker phenomenon, said the sticker album serves as a time capsule for the World Cup. With the tournament's return to the U.S. after 32 years, he expects it will produce more first-time collectors looking for a way to remember this summer.

"This may be the only tangible thing from a World Cup unless you go to a game," he said.

Lisi, who also runs Planet Soccer on Substack, anticipates that the U.S. company Fanatics will further cater to the market at home.

" It'll even become more American and more baked into our culture," he said.

Sanchez, the college student from Astoria, dabbles in collecting other items, like vinyls and trading cards. But what he appreciates most about the Panini sticker scene is its supportive and rarely competitive nature.

" The community around the World Cup stickers is something like I've never seen before," he said. "The community is just so nice."

After countless hours of trading and visiting multiple convenience stores, Sanchez found his 980th and final sticker at the swap in Central Park. It was of the Iraqi team. He let out a gasp, followed by a smile that spanned ear to ear. "Let's goooo!"

With a mountain of duplicates left, Sanchez wasn't ready to move on just yet. His next step was to help his mother finish her album.

" I'm going to take a break," he said. "I'm going to celebrate today and then get back to it."

Topline:

The backstory: Once a year, dozens of sound artists converge on the hill with views of the harbor below to perform their audio art, which can range from serene to “beautifully weird.”

What to expect: This year includes a performer bending a bar of tin with his bare hands to get it to emit what’s called a "tin cry" and synthesizer-based soundscapes that take inspiration from both the ocean and the industrial space below.

When to go: Soundpedro is free and lasts from 7-10 p.m. Saturday.

More info at the Soundpedro website.

You may know about Union Station as an L.A. landmark or as a transportation hub — but how much do you know about its rich architectural history?

To foster that interest and knowledge, Metro created a series of public tours of the station this spring.

“There's so much that you might just walk by without really having the opportunity to delve deeply into,” said Zipporah Lax Yamamoto, deputy executive officer of Metro’s art program. “[The tours are] a really wonderful opportunity to be able to spend time with the station, learn more about the historic landmark, which belongs to all of us.”

Union Station in Los Angeles

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Architectural style

It’s called Union Station because when it opened in 1939, it connected the Southern Pacific and Union Pacific railroads with the Atchison, Topeka and Santa Fe railway.

While it was designed by father-and-son team Donald and John Parkinson, the architects who gave us L.A. City Hall, its style is very different. Union Station’s interior and exterior mixes art deco, Spanish colonial and other styles into a hybrid dubbed Mission Moderne.

As you begin the tour, entering from Alameda Street, tour guides ask you to look up at the decorative elements in the high ceilings. The beams and geometric patterns may look like wood — but they’re actually just painted to look that way.

A community destroyed by development

Along the way, the tour gives background on pieces created more than 30 years ago. These include "City of Dreams/River of History" by artists May Sun and Richard Wyatt in 1995. Sun’s piece uses remnants of the Chinese American homes torn down to build the station, a reference to the high price that community paid for this building’s construction.

Detail from "City of Dreams/River of History," created by artists May Sun and Richard Wyatt at Union Station.

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“It was an enormous price. Chinatown ceased to exist in this area. … The families that lived here during that time are still around and maintain archives of that time period and the original Chinatown here, and we've worked with those families to have those objects on display,” Lax Yamamoto said.

Meanwhile, Wyatt’s large-scale mural includes the face of a Chinese man, along with nine other people of different races, ethnicities and ages; a nod to the diversity of the city since its founding in the late 1700s.

There are also stops to see new art installed for the World Cup.

A mural by Richard Wyatt at Union Station

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There are three tours left in the series but the RSVPs have reached their maximum; however, Lax Yamamoto said Metro will decide whether to continue them based on what people have thought about the tours.

Meanwhile, Union Station is set to swell with people in the next couple of months as L.A. hosts World Cup games. The station is the site of an official FIFA-sponsored Fan Zone from June 25-28.

When I first came to the states many years ago, if I’d mentioned Arsenal, people would have thought I was referring to the U.S. military or something. But all that has changed. You can now watch U.K. premier league games in sports bars, most kids play soccer, and Ted Lasso is must-watch TV.

To which I say — welcome. We English are proud of the fact that soccer began with us more than 150 years ago. And every World Cup, we think, surely this will be the year that the trophy returns home — the year that we’ll win!

Queen Elizabeth II awarding the Jules Rimet World Cup Trophy to Bobby Moore after England won the 1966 World Cup final at Wembley.

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I mean it did happen … once… back in 1966. It’s such a long time ago the game was televised in black and white and shillings were still being used. My mother was nine months pregnant with my brother, and got so excited jumping up and down she went into labor and had him the next day. World Cup Willie they called him. Actually his name is David, but never mind.

Since then, every four years everyone in the U.K. watches the games with bated breath. And then something stupid will happen, and we’ll lose, like that time in 1998 when David Beckham (who played for England before he came to L.A. Galaxy) lost his temper and was sent off, and we’ll sit there, gloomy and despondent. I know because I was there in my friend’s living room in London, gloomy and despondent, thinking just once, just once, maybe could we please have a win?

David Beckham's infamous 1998 red card in the England vs. Argentina game.

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The last World Cup, I went to Ye Olde Kings Head in Santa Monica to watch England play. At 7 a.m. it was full of people already on their third pint of beer. And when the team got through to the next round, the gentle men of England ran outside the pub, whipped off their shirts and started weaving through traffic, singing football chants and acting like hooligans. I really couldn’t decide if I was embarrassed or if it felt like home.

Anyway, this time, since I’m now an American citizen, it’s in my contract that I need to support Team USA. I’m a dual citizen, though, so I’ll also be cheering for England. If by any chance Team USA and England play each other, my two selves will be watching, with a cup of tea in one hand, and a cold brewski in the other, and the polarities will explode, or something. But what will probably happen is that both teams will be eclipsed by Brazil or France playing the beautiful game… beautifully. Cheers.