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The Brief

The most important stories for you to know today
  • Cities scramble to comply with or fight law
    A person is seen riding the train with their reflection in the window
    Evelyn Aguilar takes the subway toward North Hollywood from Union Station in downtown Los Angeles.

    Topline:

    For California’s local governments hoping to have some say over where and how large apartment buildings get packed near major transit stops, it’s crunch time.

    The backstory: Last fall, state lawmakers made it legal for developers to build mid-rises — some as tall as nine stories — in major metro neighborhoods near train, subway and certain dedicated bus stops. But the final version of Senate Bill 79, which goes into effect on July 1, offered local governments plenty of wiggle room over the where, when and how of the new law.

    What it means for L.A.: Los Angeles opted for a strategy of maximum delay last month when the city council voted to overhaul a portion of its zoning map in order to buy itself a few more years of planning time. The move took advantage of a set of escape clauses written into the state law: Transit-adjacent areas that already allow at least half of the housing required under SB 79 can hold off on changing the rules until a year after the next state-mandated planning period. For Los Angeles and much of Southern California that’s 2030.

    Read on... for more on how cities are starting to wiggle with the deadline approaching.

    For California’s local governments hoping to have some say over where and how large apartment buildings get packed near major transit stops, it’s crunch time.

    Last fall, state lawmakers made it legal for developers to build mid-rises — some as tall as nine stories — in major metro neighborhoods near train, subway and certain dedicated bus stops.

    But the final version of Senate Bill 79, which goes into effect on July 1, offered local governments plenty of wiggle room over the where, when and how of the new law.

    With the summer deadline rapidly approaching, cities across the state are starting to wiggle.

    Like a statewide game of Choose Your Own Adventure, local elected officials for the San Francisco Bay Area to Los Angeles to San Diego are exploring ways to either lean into the spirit of the law, come up with their own plan tailored to the city’s whims and needs, or slow the local roll out for as long as possible while considering their options. Those that do nothing will be forced to accept the transit-oriented rezoning prescribed by state legislators.

    Los Angeles opted for a strategy of maximum delay last month when the city council voted to overhaul a portion of its zoning map in order to buy itself a few more years of planning time.

    The move took advantage of a set of escape clauses written into the state law: Transit-adjacent areas that already allow at least half of the housing required under SB 79 can hold off on changing the rules until a year after the next state-mandated planning period.

    For Los Angeles and much of Southern California that’s 2030.

    Likewise, many lower income neighborhoods, those at risk of wildfire and sea-level rise or sites listed on a historic preservation registry also qualify for that temporary delay.

    L.A.’s city council mashed every pause button it could.

    Along with temporarily exempting zoning changes in poorer neighborhoods, known fire zones and historic districts, the council preemptively voted to allow modest multiplex buildings as tall as three or four stories in dozens of higher-income neighborhoods currently restricted to single family homes. That will bring those areas up above the cut-off needed for the four-year reprieve, according to the city’s planning staff.

    By swallowing a little more allowable density in the short term, the city was able to ward off a whole lot more — for now. Backers of the measure said that will give the city more time to come up with a better alternative that still complies with the law.

    The vote “adds meaningful housing capacity now and gives us time to decide where the rest of density should go within our own communities,” Councilmember Katy Yaroslavsky said before the vote.

    When 2030 arrives, the city will either have to come up with its own plan that meets the overall density requirements of the state law — but with some allowable flexibility over where all the potential growth goes — or belatedly accept SB 79 whole cloth.

    The L.A. vote came as a disappointment to many pro-development advocates, who have called upon city officials to speedily accept the state-imposed densification immediately, or barring that, to take more aggressive steps in the meantime.

    “We’re pretty concerned that this is not actually going to produce housing,” said Scott Epstein, policy and research director with Abundant Housing Los Angeles, a “Yes In My Backyard” oriented advocacy group.

    He noted that smaller apartment buildings are less likely to be financially feasible in areas where land costs are exceptionally high. The city’s ordinance achieves its increase in allowable density by permitting modest apartment buildings in relatively affluent neighborhoods.

    But even some of the state law’s fiercest defenders see a silver lining in the city’s delay tactic.

    “On the one hand, it’s disappointing because we're delaying the full potential of the law,” said Aaron Eckhouse, local policy programs director for California YIMBY, one of the sponsors of SB 79. But in Los Angeles, he noted, city officials have long been fiercely resistant to proposed zoning changes in neighborhoods dominated by single-family homes.

    Now Los Angeles council members are effectively saying, “‘okay, we will do this on our terms rather than on the state’s terms,’” said Eckhouse. “But it is still happening, because the state forced the issue.”

    How can cities go their own way?

    The Los Angeles approach mirrors one being pursued by officials in San Francisco. There officials are considering a policy of exempting industrial areas and many of the city’s low-resource neighborhoods, while preemptively pushing up the allowable density on certain low-rise locations to get them over the 50% threshold and qualify for a delay until 2032.

    But unlike Los Angeles, San Francisco doesn’t plan to spend years coming up with a bespoke local alternative. Instead, the city is proposing to roll out its own version before July 1. That task was made a bit easier given that local officials just wrapped up a citywide densification effort last year as part of Mayor Daniel Lurie’s “Family Zoning Plan.”

    The current proposal is set to be heard by a Board of Supervisors subcommittee later this month.

    For cities like Los Angeles and San Francisco that decide to come up with their own local plans, they will still need to get the approval of state housing regulators. Officials from California’s Housing Department have yet to publicly weigh in on any individual city’s plans. But their boss has. In a handful of social media posts, Gov. Gavin Newsom has lambasted Los Angeles and San Diego for their proposed efforts to shield certain portions of their city from the requirements of the law. Newsom did not suggest that either city was violating the law itself.

    Some cities may simply decide not to bother. Sacramento, for example, will soon consider an ordinance that would make modest tweaks to the way it accepts development applications subject to the state law, but otherwise leaves the state-set zoning rules intact.

    Other municipalities, with smaller budgets and fewer professional planners on staff, may not have much choice but to accept the requirements of the state law, said Jason Rhine, a lobbyist with the League of California Cities, which opposed the bill when it was working its way through the Legislature.

    Rhine said that some cities are still scrambling to understand the basics of the statute, such as how it applies to future transit infrastructure or how the law defines distance from a transit stop.

    “If you’re a planner trying to come up with an alternative plan authorized by (the law), you don't have the information needed to even get started,” said Rhine. He said he is urging state lawmakers to consider extending the July 1 deadline. No one has taken him up on the idea yet.

    ‘A matter of urgency’

    In Oakland, the decision over whether to delay or accept the state upzoning has played out at the neighborhood level.

    Last month, the city’s planning staff proposed an ordinance to take the full suite of possible delays in order to buy time and develop an alternative plan. This, city staff stressed, was not about opposition to the goals of state law, but about a preference among local planners to reconsider the city’s plan comprehensively and at all once, rather than in fits and starts.

    “It’s no dispute over outcome,” Oakland Planning Director William Gilchrist told the council. “I think it really comes down to a question of when and how.”

    Even so, three city council members objected, arguing, in effect, that they would like the state’s override in their districts now, thank you very much.

    Zac Unger, who represents some of the city’s more affluent neighborhoods in North Oakland, argued that parcels that have already achieved the 50% density threshold should not be exempt in his district, especially because the bulk of them are located along busy commercial corridors.

    Change is coming, one way or another, he argued at council. “I am arguing for, in a sense, coming to grips with that reality right now rather than spending a year providing people with the false idea that we can somehow exempt ourselves from state law.”

    Two other members — Charlene Wang and Ken Houston — who represent some of the low-resource neighborhoods entitled to delay, also wanted to adopt the law in their districts now. “In an urban area like Oakland we should be far exceeding the density minimums in (state law),” said Wang.

    In a follow-up interview, Unger noted that the debate in Oakland may be more symbolic than it is in other cities. By happenstance, city planners have been working for years toward an overhaul of the city’s zoning map, which they aim to wrap up next year. In other words, Oakland is likely to have an alternative plan that complies with the state law’s requirements by 2027 anyway.

    “If we implement SB 79 on July 1 of this year instead of July 1 of next year, there won’t be buildings blowing up from the street,” he said. “It’s just a matter of urgency — and a statement of values.”

    Aside from those cities that are racing to embrace the state law and those seeking delay or their own versions, there is another possible category: Those that resist the law entirely.

    After California lawmakers passed a law in 2021 allowing homeowners to split up their properties into as many as four separate units, density-averse cities pushed back. Some took the state to court, others explored adopting municipal charters, one flirted with the idea of becoming a mountain lion refuge. None of the measures ultimately succeeded.

    If SB 79 is met with a similar array of resistance, we aren’t likely to see that until after the July 1 deadline, said Eckhouse with California YIMBY.

    “The reason to do something now is either to lean into it or to use the provisions of the law for flexibility and deferrals,” he said. “But if they just want to stand in the door and say ‘no,’ we might not find out about that until the zoning standards go into effect.”

    This article was originally published on CalMatters and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.

  • New album, new NoHo studio
    Close-up of Ziggy Marley smiling, wearing a burgundy knit hat and a matching burgundy suit jacket.
    Ziggy Marley breaks emotional and creative ground in his new album Brightside

    Topline:

    Ziggy Marley is back with a new solo album that includes the first song he's written about his father, Bob Marley. Brightside also marks Marley's experimentation with recording at a different frequency.

    What's the frequency: Marley said he recorded Brightside at 432 hertz — a departure from mainstream music recorded at 440 hertz — to change the emotional listening experience.

    His own space: Marley recorded at Rebel Lion Studio, his newly-built facility in North Hollywood. After more than two decades in L.A., Marley said the city's concentration of creatives has played a major role in his own growth as an artist.

    What's next: Marley says he's already working on his next album, a children's book and a return to film production of some kind, saying he wants to explore his creativity next in a visual medium.

    Reggae star Ziggy Marley has spent decades carrying one of music’s most celebrated legacies. But until now, he had never written a song directly about his father, Bob Marley.

    That’s changed with “Many Mourn for Bob,” a track on Marley’s ninth solo album Brightside, his first release recorded in his new studio in North Hollywood.

    Marley was just 12 when his father died of cancer in 1981. Now 57, Marley says the song instinctually emerged after years of life experience and producing the biopic One Love, which revisited his father’s struggles like an assassination attempt amid political violence in Jamaica.

    “He went through some things that was really tough on a human being – and just understanding him in that light is to have a little bit more emotional, deeper connection to his experience,” Marley said in an interview at his studio.

    Searching for the bright side

    The deeply personal track is part of a splashy return for Marley, who's touring behind Brightside and will perform at the Hollywood Bowl on June 21.

    Reggae Night XXIV featuring Ziggy Marley and Burning Spear, with a DJ set by Zuri Marley

    When: Sunday, June 21, 7 p.m.

    Where: Hollywood Bowl, 2301 N. Highland Ave., Los Angeles

    The new album blends political themes, optimism and musical experimentation.

    Its lead single, “Racism Is a Killa,” featuring Big Boi, pairs the heavy topic with an upbeat groove that he hopes will make the song more accessible to young people.

    “We just wanna come out straightforward, like I never want to come out tiptoeing,” Marley said. “I want to say something that can catch your ears or catch your thoughts.”

    That tension between darkness and hope runs throughout Brightside. Marley described the album as a reflection on enduring difficult periods – from the pandemic to the Los Angeles wildfires – without losing sight of optimism.

    “Sometimes we get lost in that so much that we don't realize that there is always a bright side,” Marley said.

    The 432 Hz experiment

    The album also experiments sonically: Marley recorded Brightside using 432 hertz tuning instead of the standard 440 hertz in most mainstream music. Advocates of 432 hertz believe it produces a warmer, more meditative sound better synced to the natural world. (You can hear the difference for yourself here.)

    “It's a lower musical frequency, but it's a higher frequency in a next sense of your spirituality and emotion,” he said. “So even though the numbers go down, the frequency actually go up.”

    Marley sees the move as part of a larger search for new creative approaches.

    “I'm very open-minded and always trying to evolve and just experiment with life and music,” Marley said.

    The Grammy winner, who joins James Blake and Ed O’Brien of Radiohead as the most high-profile artists to record at the lower frequency, floated the idea of a larger movement among artists.

    “Let's just have a revolution in the music industry,” he said. “Let's change the frequency.”

    Building a dream

    Marley works out of his Rebel Lion Studio in North Hollywood, its name a nod to his 2018 album Rebellion Rises while also a play on the word “rebellion.”

    He described the studio as an extension of the independent spirit his father built with Tuff Gong Studio in Jamaica.

    A spacious rehearsal studio or recording room filled with musical instruments, including guitars, keyboards, a drum kit, and congas, set up on patterned rugs.
    Musicians set up for rehearsal ahead of the next leg of Ziggy Marley's tour.
    (
    Josie Huang
    /
    LAist
    )

    “My father had a dream, and I had a dream too,” Marley said.

    Like with Tuff Gong, Marley also plans to expand the studio operation to include vinyl pressing as records continue their resurgence in the streaming era.

    “There’s always gonna be a vinyl present going on,” Marley said. “A thousand years from now, people that we're still gonna need vinyl records to listen to music.”

    A smiling Ziggy Marley in a black-and-white knit beanie stands next to a framed, colorful, vintage-style concert poster.
    Ziggy Marley in the hallway of his new studio in North Hollywood.
    (
    Josie Huang
    /
    LAist
    )

    For years, Marley said, he worked out of smaller home setups and rented facilities before deciding to build a larger permanent space in L.A.

    Marley said the city has become central to his own creative evolution over the last two decades of living and working here.

    Drawn initially by music, friends and the city's small but tight-knit Jamaican community, he says being surrounded by creatives from different backgrounds helped push his artistry in new directions.

    “I left my safety and my community, my tribe, and come out by myself to L.A.,” he said. “But it's a great experience. It really helped my growth as a human being being here.”

    What’s next

    Fresh off the release of Brightside, Marley says he’s already working on another album – a notably quicker turnaround since his last album, the family-music release More Family Time in 2020,

    “We're doing back to back,” he said.

    Ziggy Marley sings into a microphone with his eyes closed while playing an electric guitar on a brightly lit stage.
    Ziggy Marley will be performing at the Hollywood Bowl on June 21 as part of a tour supporting his new album Brightside.
    (
    Astrida Valigorsky
    /
    Getty Images
    )

    He’s also busy writing a children’s book based on his feel-good hit anthem “True to Myself” and eyeing opportunities in front – or behind the camera – inspired by his time working on One Love and making the video for “Racism Is A Killa.”

    “Same philosophy, same message, but within visuals, you know?” Marley said excitedly. “I want to create some stories and try out. I feel it coming. I can feel it.”

  • Sponsored message
  • 3,000 vinyls for fire survivors
    A record shop interior with shelves stocked with vinyl records. The words "Record Shop" are overlaid on the image in large red and white script, with a stylized vinyl record graphic and a heart-shaped location pin in the center.

    Topline:

    A new free record shop for survivors of last year’s Eaton and Palisades fires is celebrating with a grand opening party Saturday night.

    The backstory: After losing his home in the Eaton Fire, Brandon Jay founded Altadena Musicians to get instruments back into the hands of musicians who lost gear in the fires. Now he’s doing that with vinyl records, too.

    Read on ... to find details.

    A new free record shop for survivors of last year’s Eaton and Palisades fires is celebrating with a grand opening party Saturday night.

    After losing his home in the Eaton Fire, Brandon Jay founded Altadena Musicians to get instruments back into the hands of musicians who lost their gear in fires.

    Now he’s doing that with vinyl records, too.

    Record Shop grand opening
    Altadena Music Center
    1260 Lincoln Ave., Suite 1300, Pasadena
    Saturday, May 30
    Record donations starting at 1 p.m. Grand opening party is 6 - 9 p.m.
    For more info and to register a free ticket, check out the Altadena Music Center event page.
    LAist is a media sponsor for the event. 

    “We want to be here to help replace those items and support music in people’s lives that can’t necessarily afford it right now because they’re saving all their pennies just to live and also just to rebuild their homes,” Jay told LAist.

    Jay says they’ve seen roughly 3,000 records donated so far. Now they have a dedicated space on Lincoln Avenue where fire survivors can sign up for time slots and shop for up to 10 records a month.

    “It’s a really lovely distraction but it kind of keeps me going as well just to know that we’re trying to build something great for the community and keep us all moving forward,” Jay said.

    The store will carry copies of the benefit album, Gimme Shelter: Songs for LA Fire Relief. The compilation features cover art by Shepard Fairey and L.A. specific tracks from artists like Elliott Smith ("Angeles" of course), Norah Jones, The Flaming Lips, as well as a cover of "Burning Down the House" by Talking Heads performed by Jay and about 50 other fire-impacted musicians.

  • Path to Measure ULA reforms remains muddled
    A woman with medium-light skin tone with shoulder length dark hair wearing a dark blue blazer and beige blouse leans into a mic from behind a wooden dais with a sign that reads "Jurado."
    Los Angeles City Councilmember Ysabel J. Jurado at a council meeting in April, 2025.

    Topline:

    A City Council committee voted Friday to shelve a proposed ballot measure aimed at cutting L.A.'s “mansion tax” nearly in half. Ysabel Jurado, chair of the ad hoc committee on Measure ULA, said it's too early to determine the tax's long-term effects on housing and revenue.

    Why it matters: The proposal by Councilmembers John Lee and Marqueece Harris-Dawson would have asked voters in November to reduce the ULA transfer tax rate for multifamily and mixed-use properties to somewhere between 2% and 3.5%, down from the current rate of up to 5.5%.

    How we got here: L.A. voters approved Measure ULA in 2022 to fund affordable housing and homelessness prevention. The measure taxes real estate sales over about $5 million. Since taking effect in April 2023, ULA has raised just over $1.1 billion from 1,633 real estate transactions, according to the city’s housing department. Critics say the tax has suppressed housing development.

    What's next?: In its final meeting, the committee instead advanced a narrower pilot program that would reduce the property transfer tax only for newly built affordable housing projects. The ULA committee dissolves this weekend, but the ballot measure proposal was also referred to the City Council's rules committee, which could decide to take it up in the coming months.

    A City Council committee voted Friday to shelve a proposed ballot measure aimed at cutting L.A.'s “mansion tax” nearly in half.

    The ad hoc committee on Measure ULA voted 2-1 to set aside a proposal by Councilmembers John Lee and Marqueece Harris-Dawson that would have asked voters in November to reduce the ULA transfer tax rate for multifamily and mixed-use properties to somewhere between 2% and 3.5%, down from the current rate of up to 5.5%.

    However, the ballot measure proposal was also referred to the City Council’s rules, elections, and intergovernmental relations committee, which could still choose to move it forward.

    Instead, the ad hoc committee advanced a narrower pilot program that would reduce the property transfer tax only for newly built affordable housing projects.

    The pilot program won't need voter approval in the form of a ballot measure. Committee Chair Ysabel Jurado, who introduced the substitute language, said she believes the city should avoid a ULA ballot measure because it’s still too early to evaluate the measure’s long-term effects.

    “ I'm against going to the ballot, but I'm for making fixes that make this better,” Jurado said.

    Voters will see a separate proposal on their ballots by the Howard Jarvis Taxpayers Association to effectively repeal Measure ULA.

    If the L.A. City Council does not approve reforming the measure, the only decision on the ballot in November may be whether to keep the mansion tax in its current form or end it.

    About the mansion tax

    L.A. voters approved Measure ULA in 2022 to fund affordable housing and homelessness prevention. The measure taxes real estate sales over about $5 million. Since taking effect in April 2023, ULA has raised just over $1.1 billion from 1,633 real estate transactions, according to the city’s housing department.

    The city projects it will generate about $500 million in the coming fiscal year — about half of what proponents initially promised. It has funded about 800 new affordable units and helped stabilize thousands of renters facing eviction, according to the housing department.

    But critics say the tax has suppressed housing development. Several studies link the tax to a slowdown in apartment construction in Los Angeles, but ULA supporters say high interest rates and broader economic conditions are to blame.

    The City Council's ad hoc committee on Measure ULA was formed earlier this year to study how the measure is working and develop potential reforms. That work took on more urgency inside L.A. city hall after the Howard Jarvis Taxpayers Association qualified a statewide ballot measure for November that would effectively repeal Measure ULA entirely.

    Joe Donlin, director of the United to House LA coalition, which campaigned for the original measure, said the City Council committee made the right call by rejecting broader exemptions.

    “By not taking up the extreme calls for broad, 15-year waivers that could cost the program about a third of its revenue, the committee acknowledged that ULA is working,” Donlin said in a statement.

    A separate group of housing developers, union workers and advocacy groups calling itself the “Mend It, Don’t End It” coalition has been urging city hall to make changes to ULA. On Friday, the group said it supports the measure, but believes targeted reforms are still needed.

    “Independent research shows that Measure ULA has slowed housing production in Los Angeles at a time when we need more housing, not less,” said Melanie Mendoza, a coalition spokesperson.

    What the data show

    The debate over ULA's impact played out in the committee room Friday morning. The city's chief legislative analyst reviewed seven independent studies on ULA’s impact. Three of those studies concluded ULA had suppressed housing production and reduced property tax revenues, while four found no meaningful negative impact.

    Before ULA took effect, Los Angeles collected about $22 million a month in transfer tax. After that, it dropped to about $13 million. But city legislative analyst Henry Flatt told the committee a similar decline happened in cities without the tax, including Glendale, Long Beach, Pasadena and Santa Clarita.

    “We are not currently convinced that Measure ULA has had an extremely negative impact on general fund revenues,” Flatt told the committee.

    The county assessor's office read the same period differently. Scott Thornberry, an assistant assessor with L.A. County, told the committee that commercial and industrial property sales are falling in the city but not elsewhere in the county.

    “We are seeing, we believe, a trend line of impact to property tax revenue growth in the city of L.A. specifically," Thornberry said.

    What the committee did

    Instead of the ballot measure, the committee voted to develop a five-year pilot program cutting the ULA tax to 1.5% for newly constructed affordable housing projects that meet specific requirements.

    Lee, whose ballot measure was replaced with language advancing the pilot program, said he hadn't seen the substitute prior to Friday’s meeting and voted against it.

    “This was just placed in front of me,” he said. Lee objected to a provision in the substitute recommendations calling for $30 million in new spending on homelessness support.

    “Without knowing where this money's coming from, I'm going to have to vote no,” he said.

    Lee told LAist he supports stronger oversight and technical improvements to Measure ULA, but believes a ballot measure is the right approach.

    “Voters deserve the opportunity to consider targeted changes that would preserve the intent of the measure while addressing its unintended impacts on housing production and real estate activity in Los Angeles,” the councilmember said, in a statement.

    Friday's meeting was the committee's final scheduled hearing. The committee, which is set to dissolve June 1, also voted to advance a narrower nonprofit tax refund limited to organizations that can prove all sale proceeds went directly to affordable housing.

    The committee continued a separate motion on fire exemptions for Palisades fire victims, which will be heard by another council committee. A motion to loosen eligibility rules for the ULA Citizens Oversight Committee was noted and filed.

    Councilmember Imelda Padilla, who introduced several of the committee's motions, said the process had been guided by a commitment to protect the measure.

    "My goal has always been to listen carefully, bring people into the conversation, and protect ULA while honoring the voters' intent," she said at Friday’s meeting.

    In her closing remarks, Jurado reflected on the three-member committee’s past work.

    “We released $14 million in rental assistance to the most vulnerable Angelenos and $300 million for affordable housing,” she said. “We did in six or seven meetings what others couldn't do in five years.”

    The ad hoc committee's recommendations now move to the full City Council.

    Harris-Dawson and Lee’s ballot measure motion will be considered by the City Council’s rules committee at a later date, officials said.

  • Celebrate movie monsters in Pasadena this weekend
    A light skinned woman wearing eerie makeup that makes her look like a green and pink tinged elf. She's wearing a headpiece made of grass and flowers. Another light skinned woman with tatooed arms, wearing a grey T shirt, is helping to put on the costume and make up.
    L.A.-based Makeup Designory School designs a fantasy woodland creature at a past Monsterpalooza.

    Topline:

    The annual movie-monster bash for horror fans returns to the Pasadena Convention Center this weekend. The event features panel discussions, celebrity photo ops, a monster museum, live makeup demos and over 400 exhibitors.

    What can I expect: Rub elbows with legendary beastie creators, browse hundreds of vendors who traffic in the weird and unsettling, and marvel at the practical effects that’ll make your flesh creep.

    What should I wear: Cosplay as your favorite filmic haunts or don a classic tee celebrating genre history. Just come ready to adore all things that gnaw and gash.

    Read on... for more details about the event.

    Monsterpalooza, the annual movie-monster bash for horror fans, returns to the Pasadena Convention Center this weekend, starting Friday night (May 29) and lasting through Sunday.

    What to expect

    Now in its 18th year, devotees can rub elbows with legendary beastie creators, browse hundreds of vendors who traffic in the weird and unsettling, and marvel at practical effects that’ll make your flesh creep.

    Dozens of panels and presentations are scheduled, including a deep-dive into the 95th anniversary of the Dracula and Frankenstein movies by writer Julian David Stone.

    Bright classic horror movie posters for The Vampire and the Bride of Frankenstein make a lively background for a light skinned bald headed man who sits on the stage talking into a microphone.
    Writer Julian David Stone gives a presentation at a past Monsterpalooza event.
    (
    Perry Shields
    /
    Courtesy Julian David Stone
    )

    Stone said that the two classic movies have left a lasting impact.

    Dracula is a movie about supernatural horror..... and Frankenstein is about technological or man-made horror," he said. "You can just trace those two themes all the way forward to this past year with Sinners and Megan 2.0."

    A light skinned man in a baseball hat, blue polo shirt and jeans stands next to "armageddon rat", a hideous human sized rat in medievel armor.
    Richard Redlefsen's Armageddon Rat at the PPI Booth at a past Monsterpalooza.
    (
    Steve Jennings Photography
    /
    Courtesy Visit Pasadena
    )

    Stone first attended the convention in 2008, returning over the years as a fan, spectator and presenter.

    “It’s just a terrific convention that celebrates all things horror,” Stone said. “There’s a lot of celebrities you can meet who were in these horror films and you can get pictures with them." He added that he’ll never forget when he met Carla Laemmle in 2010 — the last living cast member of the original 1931 Dracula.

    Two men with light tone with grey hair and beards stand either side of a clown with grotesque features wearing a filthy clown costume.
    Mike Mekash and Chris Nelson re-created Twisty the Clown on Dan Gilbert at the PPI Booth at a past Monsterpalooza.
    (
    Steve Jennings
    /
    Courtesy Visit Pasadena
    )

    Who's attending

    If you’re jonesing to be photographed with high-profile entertainers (expect a fee for many), this year's event has a line-up that includes musician Alice Cooper, actress Lin Shaye from the Insidious movie franchise and David Howard Thornton, who plays Art the Clown in the popular Terrifier movie series.

    Cosplay and crazy costumes are encouraged, although a T-shirt celebrating a classic horror movie will also do. Just come ready to adore all things that gnaw and gash.

    MONSTERPALOOZA details

    Location: 300 E. Green St., Pasadena

    Ticket prices at the door: Friday $50, Saturday $55, Sunday $55, 3-day pass $99

    Hours: Friday 6 p.m. - 11 p.m., Saturday 11 a.m. - 6 p.m., Sunday 11 a.m. - 6 p.m.

    More details >