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The Brief

The most important stories for you to know today
  • How to protect yourself and your furry friends

    Topline:

    Bird flu or avian influenza has a grip on dairy herds in California. Here's what to know about how likely it is you might contract it and how to also keep your pets safe.

    Can humans contract the bird flu? Yes, though the strain of highly pathogenic avian influenza — so named because of its lethality in poultry — driving the current outbreak has not adapted to easily infect humans, meaning it's still "essentially a bird virus," says Richard Webby, a virologist who studies avian influenza at St. Jude Children's Research Hospital.

    Who is more likely at risk? During the current outbreak, poultry workers have generally caught the virus while they're culling infected flocks. This is considered a high risk activity because it can involve handling infected animals and spending long stretches of time in facilities where viral particles in their saliva, mucus and poop can hang in the air and contaminate surfaces.

    Keep your pets safe: Give your cats a little bit more supervision when they're outside. Keep them away from wild birds (dead or alive) and rodents, especially if you live on a farm or have backyard poultry. Cats are largely infected with bird flu by consuming raw contaminated meat and by preying on wild birds, including during the current outbreak.

    Avian influenza has a grip on dairy herds in California, a few people have fallen seriously ill in North America and researchers have found that a single mutation could give the virus a better foothold in a person's upper airways.

    At the same time, those who're tracking avian influenza's footsteps say most of us don't need to be preoccupied with the virus as we go about our day, at least for now.

    "We're really on alert," says Benjamin Anderson, an infectious disease epidemiologist at the University of Florida. "It's a tricky thing to communicate."

    Fears that H5N1 bird flu could unleash a pandemic go back decades, and previous strains of the virus have proven quite deadly in humans. That has not been the case during this current outbreak. Most infections linked to the strain of bird flu circulating globally in wild birds and U.S. dairy herds — technically known as clade 2.3.4.4b — have been mild.

    But two recent cases are a reminder this isn't a foregone conclusion.

    First, a teenager in Canada was hospitalized, as was a Louisiana resident who was exposed to backyard flocks. In each, genetic analysis suggests mutations may have emerged as the virus replicated inside of them. However, there's no evidence any of this has led to human-to-human spread.

    "The difficult thing is it's hard to know how much of a heads up we're going to get that things are changing," says Richard Webby, a virologist who studies avian influenza at St. Jude Children's Research Hospital.

    Here's what some experts are saying now.

    Should I be worried about catching bird flu?  

    Despite its wide reach, the strain of highly pathogenic avian influenza — so named because of its lethality in poultry — driving the current outbreak has not adapted to easily infect humans, meaning it's still "essentially a bird virus," says Webby.

    Of the more than 65 human cases in the U.S., almost all of them can be traced back to some kind of close contact with infected poultry, wild birds, or dairy cattle. So, if you're not dealing directly with any of these animals, the chance of catching the virus in its current form remains quite low.

    Unlike the seasonal influenza viruses, bird flu doesn't attack the cell receptors that predominate in a person's upper airways. Instead, it prefers "avian-type receptors" deep in the lungs and in the mucus membranes around the eyes, which seems to explain why many recent human cases have presented as conjunctivitis.

    "It's not actually very good at infecting people," says Anderson. "What we typically have seen is a lot of viral exposure in order to be infected."

    A few cases have popped up with unexplained origins in California, Missouri, and British Columbia. However, there's no indication any of the people contracted the virus from another human, or spread it to anyone else.

    For now, the concern is more about what could transpire as more animals and humans get infected, says Kristen Coleman, who researches airborne infectious diseases at the University of Maryland. "It's not an immediate risk, but that's not to say that it won't be a risk in the near future."

    That's because every spillover into mammals, including humans, puts added pressure on the virus to adapt to its new host, raising the prospect that certain mutations pop up, which could, under the right circumstance, let the virus more efficiently replicate and infect people.

    Scientists already have an idea of what some of the most concerning changes would look like (at least to some extent), and it doesn't appear they've caught on yet, based on testing done in poultry and cattle.

    But it's evident this particular strain of H5N1 is sickening a much broader range of mammals than previous ones, says Seema Lakdawala, an influenza researcher at Emory University.

    "We don't know why yet, but it could be chance or a precise genetic feature," she says.

    What does "close contact" with a bird look like exactly? 

    During the current outbreak, poultry workers have generally caught the virus while they're culling infected flocks.

    This is considered a high risk activity because it can involve handling the animals and spending long stretches of time in facilities where viral particles in their saliva, mucus and poop can hang in the air and contaminate surfaces. For example, workers in Colorado were infected while depopulating birds in hot barns with industrial fans blowing. They struggled to wear personal protective equipment over their mouths, nose and eyes because of the heat.

    Historically, human cases of highly pathogenic avian influenza H5N1 have often been traced back to live bird markets. In this context, people tend to be handling, defeathering, butchering and preparing the animals for sale.

    High concentrations of viral particles can spew into the air and be inhaled, or coat surfaces and hands, eventually ending up on your eyes and nose, perhaps after you rub your face, says Webby. "If you're just walking past an infected bird, it's extremely unlikely that you're going to get it that way."

    Coleman agrees. In a study carried out before this latest outbreak, she sampled the air at a massive live market in Vietnam and discovered it was filled with aerosolized bird flu virus. They could even grow infectious viruses from their samples. Yet, none of the people they tested there had active infections.

    Okay, I'm not butchering or touching any birds, but do I need to stop using my bird feeder? What about touching bird poop? 

    For the average person, it's unlikely you'd get infected from a stray piece of bird poop or from touching your bird feeder, although there isn't necessarily data on these specific scenarios, says Anderson.

    How long H5N1 bird flu survives on objects depends on a variety of factors. For example, it can survive for days or even weeks under certain colder conditions and in water. Contracting the virus from a contaminated surface is a legitimate concern for people who are "handling equipment associated with animal care on poultry or dairy farms," says Lakdawala, adding that people should be cautious at petting zoos and agricultural fairs, too.

    Bird poop can harbor high loads of the virus, possibly for long stretches of time, but Webby doubts it would be a concern for more than a few days after being exposed to the elements on your porch or deck.

    "If you had things that had bird poop on them, yes, you would want to avoid that or disinfect it," says Anderson.

    You could do the same for your bird feeder. He says just use common sense hygiene principles like washing your hands and avoid touching your face before hand washing.

    People who have backyard flocks should be particularly cognizant of the risk, especially if they live in the path of migratory birds. Do your best to keep your poultry from mixing with wild birds. If you're concerned, you can wear an N95 mask around them.

    What's the deal with dairy cattle? Do I need to worry about milk? 

    Unless you're spending time with dairy cattle or raw milk, there's no reason to be concerned.

    The spread of bird flu in dairy cattle took scientists by surprise. The best guess is a spillover from birds into dairy cattle in late 2023 was enough to set in motion the nationwide outbreak in dairy cattle today.

    The U.S. Food & Drug Administration has found pasteurizing milk can effectively inactivate the virus. The same is true for pasteurized eggs products, and if eggs are cooked to 165 degrees

    There's now "strong" evidence that contact with raw milk, laden with high concentrations of virus, is how roughly 40 dairy workers have become infected, says Anderson. Most likely this is happening in the milking parlor when people are sprayed in the face, or viral particles are aerosolized and inhaled.

    Research has shown that raw milk can "stabilize the virus on a variety of surfaces for long periods of time," says Lakdawala. Hence the warnings against drinking raw milk.

    Even relatively small amounts can be deadly for mice, according to lab experiments done by Peter Halfmann and his colleagues at the University of Wisconsin–Madison. "But we don't know how this exactly would work in humans," he says. "It's still a big black box."

    While the exact risk is unknown, Lakdawala considers consuming raw milk a "high risk activity," especially in states like California where bird flu has been found in some of these products.

    Dr. Jürgen Richt, a veterinary microbiologist at Kansas State University, echoes that sentiment.

    "Is the mouse a good model for humans? I don't know," says Richt. "But don't become a guinea pig."

    What should I be doing to protect my pets? 

    The basic principles for keeping yourself safe from bird flu also apply to your pets.

    Coleman's advice: Give your cats a little bit more supervision when they're outside. Keep them away from wild birds (dead or alive) and rodents, especially if you live on a farm or have backyard poultry.

    Coleman recently reviewed the data, and found this current strain of bird flu looks to be more deadly in felines than it is for H5N1 overall, although it's hard to say because of limited data.

    She says cats are largely infected with bird flu by consuming raw contaminated meat and by preying on wild birds, including during the current outbreak.

    In Oregon, a house cat died after consuming raw pet food, riddled with the virus, which prompted a nationwide recall. It's possible that contaminated meat was behind an outbreak that wiped out 20 cats at a wildlife sanctuary in Washington state. In Los Angeles, raw milk is implicated in the death of several house cats.

    Dogs are also susceptible. Last year, a dog in Canada died from the infection after it was found chewing on a dead goose.

    While pets can develop respiratory symptoms, the infection can manifest as a neurological illness, seeming to mimic rabies, she says. "If your cat or your dog starts acting funny, maybe circling or acting rabid, make sure to contact a veterinarian right away."

    There have only been a few documented cases of feline-to-human transmission of avian influenza, after people tending to the animals had direct contact, but not during this current outbreak.

    Anderson says "there's no need to panic" that your pet is going to be getting H5N1 tomorrow, especially if you keep them from these known sources of infection.

    "It's just about being aware," he says.

    Copyright 2024 NPR. To see more, visit npr.org.


  • Trump followed blueprint in his first year

    Topline:

    President Donald Trump once insisted he had "nothing to do with Project 2025," the right-wing policy plan that became a key flashpoint during the presidential campaign. A year later, many of the policies have been implemented, from cracking down on immigration to dismantling the Department of Education.


    What Trump said in 2024: Then-candidate Trump tried to dismiss the hysteria, calling the ideas "ridiculous" — and claiming he did not know who was behind it — even though key people involved in developing the plans served in his first administration. And when it was clear the firestorm would not go away, Trump went on the attack against those allies who wrote the playbook.

    What he did after winning the election: Trump tapped Russell Vought, an architect of Project 2025, to lead the Office of Management and Budget — considered the nerve center of the White House. Other contributors followed. And Trump soon unleashed a flurry of orders reshaping the government, many of which were outlined in Project 2025.

    Read on ... to learn how Democratic officials have responded.

    President Trump once insisted he had "nothing to do with Project 2025," the right-wing policy plan that became a key flashpoint during the presidential campaign.

    The Democrats tried to turn the 900-page Heritage Foundation-led blueprint to remake the government into a political boogeyman, and succeeded to some degree, but it wasn't enough to win the election.

    A year later, many of the policies have been implemented, from cracking down on immigration to dismantling the Department of Education.

    "A lot of the policies from Day 1 to the last day and in between that the administration has adopted are right out of Project 2025," said Rob Bonta, the attorney general of California, who has used Project 2025 to prepare legal papers against the administration.

    Concerns about the project started to bubble up over the spring of 2024, but really caught fire a few months later when actress Taraji P. Henson singled out Project 2025 while hosting the BET awards.

    "Pay attention. It's not a secret. Look it up!" she said, speaking directly into the camera during the show. "They are attacking our most vulnerable citizens. The Project 2025 plan is not a game."

    'Ridiculous'

    Then-candidate Trump tried to dismiss the hysteria, calling the ideas "ridiculous" — and claiming he did not know who was behind it — even though key people involved in developing the plans served in his first administration.
    And when it was clear the firestorm would not go away, Trump went on the attack against those allies who wrote the playbook.

    "They're a pain in the a--," said Chris LaCivita, a senior adviser to the Trump campaign, who tore into the organizers of Project 2025 at an event hosted by CNN and Politico during the Republican National Convention in Milwaukee.

    "Look, I think that in the perfect world, from their perspective, they would love to drive the issue set, but they don't get to do that," he added.

    Yet days after winning, Trump tapped Russell Vought, an architect of Project 2025, to lead the Office of Management and Budget — considered the nerve center of the White House. Other contributors followed.
    Trump soon unleashed a flurry of orders reshaping the government, many of which were outlined in Project 2025.

    "As of today, it will henceforth be the official policy of the United States government that there are only two genders, male and female," he said during his inaugural address.

    Trump ended diversity, equity and inclusion programs. He launched massive immigration enforcement and took the first steps to overhaul the federal workforce.

    Bonta, the attorney general of California, said Project 2025 defined Trump's first year back in office. The country's 23 Democratic attorneys general studied Project 2025, consulted with each other and, he said, prepared a response for every potential action should it be taken.

    "The existence of Project 2025 was the Trump administration telling us exactly what they were going to do and sending it to us in writing," Bonta said.

    Bonta has filed or joined lawsuits that have successfully blocked Trump's policies requiring states like California to join his immigration crackdown, freeze of domestic federal funding and layoffs at agencies such as the U.S. Department of Education.

    The White House dismissed concerns about Project 2025, calling them irrelevant theories from Beltway insiders.

    "President Trump is implementing the agenda he campaigned on and that the American people voted for," said Abigail Jackson, a White House spokeswoman.

    Jackson said the president focused on implementing the agenda he campaigned on — lowering gas prices, accelerating economic growth and securing the border.

    Fueling controversy

    Trump may have actually fueled the controversy by rejecting Project 2025 during the campaign, said Tevi Troy, a presidential historian and former White House aide to George W. Bush.

    "I would say that Project 2025 was largely standard conservative fare, but with a bit more of a MAGA flavor than previously."

    Troy sees little difference between what the Heritage Foundation did with Project 2025 and what think tanks on the left and right have been doing for years compiling policy proposals for incoming presidents.

    He pointed to the personnel and policy ideas of the Hoover Institution that helped shape the George W. Bush administration and the Center for American Progress' influence on the Obama administration.

    "If the Trump campaign had leaned into it and said, 'sure, this is an agenda that has been put out as a think tank. This happens all the time. We will look at them in due time when the election is over,' " said Troy. "By criticizing and disavowing Project 2025, it suddenly became more radioactive."

    Paul Dans, the director of Project 2025, says he never took the attacks personally, which he chalked up to political calculus. 

    He likened watching the president sign executive orders and directives that first came across his desk to being an animator who watches his or her sketchbook come to life on the big screen.

    "I believe the proof is in the pudding," said Dans, who also served in the first Trump administration. "Every day that President Trump rolls out another Project 2025 item, it's really an endorsement of our work, myself and the work of thousands of patriots who came together."

    Dans is now highlighting that work in a run for the Senate, against Trump-ally, Republican Lindsey Graham.

    Trump did eventually embrace Project 2025 during the shutdown fight last fall.

    He boasted of meeting with "Russ Vought, he of PROJECT 2025 Fame," while threatening to dismantle federal agencies.

    "I can't believe the Radical Left Democrats gave me this unprecedented opportunity," he said.

    Copyright 2026 NPR

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  • Trump says he's motivated by Peace Prize snub

    Topline:

    President Donald Trump says his controversial push for U.S. control of Greenland comes after he failed to win the Nobel Peace Prize last year, adding he no longer feels obliged to think only of peace.

    U.S. president to Norway's leader: "Considering your Country decided not to give me the Nobel Peace Prize for having stopped 8 Wars PLUS, I no longer feel an obligation to think purely of Peace, although it will always be predominant, but can now think about what is good and proper for the United States of America."

    The response: The Norwegian prime minister suggested diplomacy and noted that his government does not control the Nobel prizes.

    Read on ... for more about the latest turn of events in the Greenland saga.

    President Trump says his controversial push for U.S. control of Greenland comes after he failed to win the Nobel Peace Prize last year, adding he no longer feels obliged to think only of peace.

    In a message to Norway's prime minister Jonas Gahr Støre on Sunday night, Trump criticized the European country for not giving him the prize.

    "Considering your Country decided not to give me the Nobel Peace Prize for having stopped 8 Wars PLUS, I no longer feel an obligation to think purely of Peace, although it will always be predominant, but can now think about what is good and proper for the United States of America," Trump said in the message.

    "The World is not secure unless we have Complete and Total Control of Greenland," Trump added.

    The message was reported by PBS NewsHour, and was later confirmed by Norwegian Prime Minister Jonas Gahr Støre in a statement.

    Gahr Støre said he received the message on Sunday in response to a text he and Finland's President Alexander Stubb had sent to Trump, in which they had conveyed opposition to Trump's proposed tariff increases on eight European countries over the recent Greenland dispute.

    In their message to Trump, according to The New York Times, which received a copy of the exchange from the Norwegian prime minister's office, Gahr Støre and Stubb wrote: "We believe we all should work to take this down and de-escalate — so much is happening around us where we need to stand together."

    The pair suggested a joint call.

    "Norway's position on Greenland is clear. Greenland is a part of the Kingdom of Denmark, and Norway fully supports the Kingdom of Denmark on this matter," Gahr Støre said. "We also support that NATO in a responsible way is taking steps to strengthen security and stability in the Arctic."

    Gahr Støre also pointed out that while President Trump claimed that Norway "decided not to give me the Nobel Peace Prize," the government of Norway is not responsible for the awarding of the Nobel Peace Prize. The Nobel Peace Prize has been awarded by a five member Norwegian Nobel Committee since 1901.

    A warship is seen off the coast of a snowy settlement.
    The Danish navy's inspection ship HDMS Vaedderen sails off Nuuk, Greenland, on Sunday.
    (
    Mads Claus Rasmussen
    /
    Ritzau Scanpix Foto / Associated Press
    )

    The Peace Prize, which was last awarded to Venezuela's opposition leader Maria Corina Machado, is also awarded for the previous year. That means the most recent prize was awarded for 2024, before President Trump commenced his second term of office. Machado gave Trump her prize last week as a symbolic thank you for his recent actions in Venezuela.

    In a phone interview with NBC News on Monday, Trump again claimed that the Norwegian government has control over the Nobel Peace Prize. "Norway totally controls it despite what they say," he said. Trump also said he would follow through on his threats to impose further tariffs. When asked whether he would use force to seize Greenland, the president replied: "No comment."

    The European Union is set to hold an emergency summit on Thursday, in which attendees will discuss how to respond to the threats. In a statement on social media, the EU's foreign policy chief Kaja Kallas said the bloc had "no interest to pick a fight" but would "hold our ground."

    Trump's message to Gahr Støre comes as tensions rise between Europe and the United States over the status of Greenland, an autonomous territory of the Kingdom of Denmark that is strategically important and rich in resources.

    On Monday, the World Economic Forum said officials from Denmark would not be attending the meeting in Davos, Switzerland, this week. "We can confirm that the Danish government will not be represented in Davos this week," a spokesperson, Alem Tedeneke, told NPR.

    On Sunday, in a collective rebuke to President Trump, the leaders of Denmark, Finland, France, Germany, the Netherlands, Norway, Sweden and the United Kingdom issued a joint statement condemning recent U.S. tariff threats. The eight countries, which are all members of NATO, said that Trump's proposed tariffs "undermine transatlantic relations and risk a dangerous downward spiral."

    On Saturday night, President Trump had written on his Truth Social social media platform that he would impose tariffs on imports from the countries, after they had deployed limited military personnel to Greenland to participate in a Danish-led Arctic exercise known as 'Arctic Endurance.'

    Trump said America would levy a 10% tariff on goods from the eight countries starting on Feb. 1, which would rise to 25% on June 1, and remain in place "until such time as a Deal is reached for the Complete and Total purchase of Greenland" by the United States.

    The open dispute comes after weeks of increasingly assertive U.S. rhetoric regarding Greenland, in which Trump has repeatedly said that Greenland is strategically vital to U.S. national security, citing its location and untapped mineral deposits.

    In his text message, Trump questioned Denmark's right to claim Greenland. "Denmark cannot protect that land from Russia or China, and why do they have a 'right of ownership' anyway? There are no written documents, it's only that a boat landed there hundreds of years ago, but we had boats landing there, also," Trump said.

    Trump made similar comments last week, saying "the fact that they had a boat land there 500 years ago doesn't mean that they own the land," drawing mirth on social media, with comedians like Jon Stewart noting on The Daily Show "how do you think we got our land?"

    Copyright 2026 NPR

  • At Expo Park museum, a 1967 speech feels current
    People gather in the shade under the sign for CAAM, the California African American Museum.
    People gather outside the California African American Museum in Exposition Park on Martin Luther King Jr. Day.

    Topline:

    At the California African American Museum’s annual King Day event, museumgoers listened to and reflected on a speech the Rev. Martin Luther King Jr. delivered less than a year before his assassination.

    “Three Evils of Society”: As part of its program celebrating the civil rights leader, the Exposition Park museum played King’s keynote address to the 1967 National Conference on New Politics in Chicago. Attendees participated in a group discussion after.

    Youth musicians: Later, the Inner City Youth Orchestra of Los Angeles performed.

    Read on … for more about the Martin Luther King Jr. Day event.

    The Martin Luther King Jr. Day holiday weekend is typically busy for the Inner City Youth Orchestra of Los Angeles. On Monday, the orchestra finished its third performance of the weekend at the California African American Museum, which included a musical rendition of the civil rights leader’s seminal “I Have a Dream Speech.”

    It was flautist Tionna LeSassier’s first time playing with the orchestra on the federal holiday. Tionna said she began playing flute when she was 12.

    “I feel really relieved that I was able to accomplish such a big performance for a really big holiday,” Tionna, who has been playing flute for more than two years, said. “I cannot believe I’m here playing with these amazing musicians.”

    The orchestra’s performance, which included pieces like “We Shall Overcome” and the “Afro-American Symphony,” capped off the museum’s annual “King Day” celebration.

    The event is held on the federal holiday that honors the legacy of the Baptist preacher whose nonviolent protests and eloquent speeches helped shift American attitudes about race in the 1960s and beyond and lead to landmark Civil Rights legislation.

    Earlier in the day, museumgoers listened to and reflected on a recording by the Rev. Martin Luther King Jr. from 1967. Nearly 60 years later, event participants said, the words still feel fresh.

    “When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, economic exploitation and militarism are incapable of being conquered,” King said in “The Three Evils of Society,” his keynote address at the National Conference on New Politics in Chicago.

    Cameron Shaw, executive director of the Exposition Park museum, told LAist on Monday that the speech has “incredible relevance to the political and social moment and what we’re going through as a people today.”

    In a brief discussion after the speech, one attendee spoke about the need to interrogate racism as a systematic ill, not just as one-off acts, and another commented on the importance of standing up to injustice.

    Shaw says the museum’s celebration on Martin Luther King Jr. Day has evolved over the last several years, but one of the main throughlines she sees is the continued message of “speaking truth to power.”

    “When we celebrate Dr. King today, we celebrate all of the folks past and present who have been brave enough to speak truth to power,” Shaw said. “That is something we truly need.”

    Monday’s event also featured a faux stained glass workshop inspired by an exhibition the museum has on display about architect Amaza Lee Meredith.

    The museum’s King Day event was one of several celebrating the Civil Rights leader this weekend in L.A.

    In South L.A., an annual parade drew thousands of people, with a march concluding in Leimert Park. "It was a wonderful and powerful tribute to Dr. King’s memory to march down MLK Boulevard alongside so many friends and community members in the historic Leimert Park neighborhood," L.A. Mayor Karen Bass said in a statement.

    A report of a stabbing marred the end of the event. Bass' statement said city officials were investigating and ensuring people got home safe. She added that "Los Angeles has zero tolerance for this type of violence."

  • Designer was 'international arbiter of taste'

    Topline:

    Italian fashion designer Valentino died Monday at his Roman residence. He was 93.

    Valentino's legacy: In the world of haute couture, Valentino embraced sophistication, elegance and traditional femininity through his dresses. His work embodied romance, luxury and an aristocratic lifestyle. He dressed the likes of Audrey Hepburn and Jackie Onassis, as well as modern stars, including Anna Wintour to Gwyneth Paltrow and Zendaya.

    How he got his start: Valentino owed much of his success to his former lover and business partner, Giancarlo Giammetti. The two met in Rome in 1960, where Valentino had opened his first couture studio. They founded Valentino Company the same year. Together, the pair built a fashion empire over five decades.

    Retirement: They sold the Valentino company in 1998 for nearly $300 million. It made $1.36 billion in revenue in 2021, according to Reuters.

    Read on ... for more about Valentino's early life.

    Italian fashion designer Valentino died Monday at his Roman residence. He was 93. His foundation announced his death on Instagram.

    Dubbed an "international arbiter of taste" by Vogue, notable women wore his designs at funerals and weddings, as well as on the red carpet. He dressed the likes of Audrey Hepburn and Jackie Onassis, as well as modern stars, including Anna Wintour to Gwyneth Paltrow and Zendaya.

    The image of style and lavish living, Valentino's signature features included crisp suits and a "crème brûlée" complexion — due to his fervor for tanning. He was heavily inspired by the stars he saw on the silver screen and had a lifelong fixation with glamour.

    "I love a beautiful lady. I love a beautiful dog. I love a beautiful piece of furniture. I love beauty. It's not my fault," he said in The Last Emperor, a 2008 documentary about him.

    In the world of haute couture, Valentino embraced sophistication, elegance and traditional femininity through his dresses and trademarked a vibrant red hue. His work embodied romance, luxury and an aristocratic lifestyle.

    He was born Valentino Garavani and named after the silent movie star Rudolph Valentino. A self-described spoiled child, the designer acquired a taste for the expensive from a young age; his shoes were custom-made, and the stripe, color and buttons of his blazers were designed to his specifications.

    His father, a well-to-do electrical supplier, and his mother, who appreciated the value of a well-made garment, catered to their young son's refined palate and later supported his fashion endeavors, sending him to school and financing his early work.

    Growing up in the small town of Voghera, Italy, he learned sewing from his Aunt Rosa in Lombardy. After high school, he moved to Paris to study fashion and take on apprenticeships.

    Valentino owed much of his success to his former lover and business partner, Giancarlo Giammetti. The two met in a café on the famed Via Condotti in Rome in 1960, where Valentino had opened his first couture studio.

    They founded Valentino Company the same year, and its first ready-to-wear shop opened in Milan in 1969. Together, the pair built a fashion empire over five decades.

    They separated romantically when Valentino was 30 but remained business partners and close friends. Valentino knew little about business and accounting before meeting Giammetti; together, they formed two parts of a whole — Giammetti the business mind, and Valentino the creative force.

    "Valentino has a perfect vision of how a woman should dress," Giammetti told Charlie Rose in 2009. "He looks for beauty. Women should be more beautiful. His work is to make women more beautiful."

    They sold the Valentino company in 1998 for nearly $300 million. It made $1.36 billion in revenue in 2021, according to Reuters.

    Even after his retirement in 2008, he couldn't completely leave fashion behind and continued to design dresses for opera productions.

    Once the fashion world became more accessible to the public, millions of aspiring fashionistas bought jeans, handbags, shoes, umbrellas and even Lincoln Continentals with his gleaming "V" monogram. By the peak of his career, Valentino's popularity would rival that of the pope's in Rome.

    Copyright 2026 NPR