Redditors recently created a spreadsheet to track restaurants that are tagging on mysterious surcharges.
(
Elizabeth Robinson/LAist
)
Topline:
A Google spreadsheet of L.A. restaurants that are tagging on hefty, and often opaque, service fees has recently appeared on the Los Angeles subreddit. We talk to the woman whose experience helped spark the collective action.
Why it matters: Restaurant patrons in Los Angeles have recently noticed their bills have a little extra tacked on than just their meals, ranging anywhere between 5 to 20%, with little transparency on what they're for.
Why now: Redditors have been posting photos of their restaurant checks on r/Los Angeles for a while. As incidents pile up, members started crowdsourcing a list of offenders.
Service fees aren’t a new phenomenon, and they aren’t going away anytime soon. However, restaurant patrons in Los Angeles have recently noticed their bills have a little extra tacked on than just their meals, ranging anywhere between 5 to 20%.
The explanations listed for the mysterious fee often cite “healthcare” or a “wellness fee” as their reasoning. And since the charge can exclude gratuity, the final cost of a meal can turn a full belly into an upset stomach rather quickly. Certain restaurants allow for the fee to be removed at the diner’s request, so better to always check when the check comes.
Brittany Gorin first noticed the surchargeon her surprisingly exorbitant bill in April. This motivated the Mid-City resident to post about her experiences on Reddit, and from there, the community sprang into action to share their own dining mishaps, ultimately leading to the creation of a spreadsheet that tracks restaurants in L.A. engaging in the practice. The list is at nearly 300 restaurants and is still growing.
Recently, I chatted with Gorin about her experience.
Q: Going out to eat can be something to look forward to, but it can also be something that troubles your bank account. Most people would suffer in silence if they paid too much for a meal — I know I have — but what made you decide to share your experience publicly?
Gorin: I started the post on the Los Angeles subreddit because I think a lot of people have felt unhappy about service fees, which are misleading, showing up on a lot of their bills when they go out to eat at restaurants.
Q: What’s your technical understanding of service fees? Personally, I don’t think I’ve ever noticed if I’ve paid for them and I’ve certainly never given a second thought as to where they were going.
Gorin: My understanding of service fees is that they go directly to the ownership of the restaurant, as opposed to gratuities, which in the state of California, I understand, are legally obligated to go to servers.
So, it's confusing. Because when you see “service fee” on the bottom of the check or on the bottom of the menu, you would think it goes to your server, but I think it's not actually obligated to be the case. For a long time, you saw a lot of 3 and 5% service fees on the bottom of checks.
And more recently, you've seen some restaurants charge as much as 18%, which really does look like it's a gratuity.
The Reddit post by Brittany Gorin that helped launch "the spreadsheet".
Q: Can you describe the experience you had at a restaurant that inspired the original post? Thanks to this spreadsheet we know they’ve reverted to a 4% service fee since the beginning of August, but your experience was when it was much higher, right?
Gorin: What finally sparked me putting this thread together was [my husband and I] were eating at Petit Trois and had a fabulous meal, with a great server. It was one of the first nice meals we went out to since I had a baby.
And we saw some ambiguous language on the bottom of the menu that implied that the 18% may go to the server. So we thought that was the gratuity. And the server came out at the end of our meal and explicitly told us that that does not go to her, that if we enjoyed her service, and we were going to leave a gratuity, that should be on top of the 18%.
The whole thing just spoiled the meal. It left a really sour taste in our mouths after having such a nice experience, and we obviously tipped on top of the service fee because we didn't want to screw over the server who had done such a nice job. If you were a server could you imagine thinking a customer is tipping when they're actually not giving you an extra cent??
In my opinion, it’s a price transparency issue and someone getting paid a decent wage shouldn't be dependent on whether you're having a good day or a bad day. The service fee just adds to that pressure.
Q: So the "service fee" can be justified by any number of costs incurred when running a restaurant. Have you had any experiences where, once you’d asked about it, you were assured the fee was going back into the restaurant itself?
Gorin: One experience I had was eating at Bestia. Sometimes it says you can remove the service fee, in this instance it did. So I said to the server, “Would you please remove the service fee and I'll tack it on as additional to your gratuity so that it actually goes to you."
In this case, the server actually said to us, “Oh, no, it does actually go to us. I've seen the books. I love working here." So we knew that that extra fee actually gets given to the server. In that case, I was like, “Oh! Fine. Leave it on."
But as we've seen in other experiences, it doesn't always go to the servers. It goes to the owners and then they can distribute it however they see fit.
Q: I’m curious since you originated the post that inspired the spreadsheet, what are your hopes for a community-built opposition to service fees?
Gorin: It seems like such a collective action problem, right? If everyone comes together and says we don't want these misleading service fees, or it becomes a big enough issue that something like the city council takes it up, then we can actually have an effect. Otherwise, without a joint effort, it's just everybody going into restaurants individually and then not even realizing there's a service fee and awkwardly having to deal with it during their meal. But at the very least it can help people know what to expect ahead of time at these restaurants.
In my opinion, it’s a price transparency issue and someone getting paid a decent wage shouldn't be dependent on whether you're having a good day or a bad day. The service fee just adds to that pressure.
It seems like post-pandemic–when restaurants are really struggling–that there's been a lot more of these service fees and at much higher rates, like the 18% I saw a few months ago.
It'd be nice if gratuity, aka the wages of the workers, were also included as a cost of doing business and reflected in the price, and we could do away with service charges and tipping. Imagine knowing exactly what you were paying when you went to a restaurant just by looking at the menu?
LAist reached out to Bestia for comment on their service fee model and received this response: “We do have a small service charge which goes to directly cover our employee’s healthcare. The reason for the additional line item charge instead of us wrapping it into the menu prices is it would cost customers based on how the tax system works in California. Instead of paying 4% they would be paying 5% or 6%. It’s a way for restaurants to work the system by taking less from the customer while giving more to the employee and less to the state.”
Libby Rainey
has been reporting on L.A.'s preparations for World Cup games this year.
Published May 1, 2026 5:00 AM
SoFi workers say they want premium pay for the World Cup and other major events and protections from their work being subcontracted. They've threatened to strike.
(
Libby Rainey
/
LAist
)
Topline:
Workers at SoFi say they're worried that jobs that would typically go to union workers will instead go to subcontractors during the World Cup. It's one reason they're threatening to strike.
The background: Bartenders, cooks, dishwashers and servers represented by Unite Here Local 11 have staffed the major events held at the stadium since it opened — from the 2022 Super Bowl to Taylor Swift and Beyoncée concerts. That includes positions in suites, where fans can pay — and tip — top dollar for private rooms, food and drink.
What's happening for the World Cup? FIFA has hired another entity entirely to run its luxury program for World Cup fans. The company, called On Location, is FIFA's official "hospitality partner." Workers with Unite Here say they're worried On Location will bring on its own non-union workers for lucrative positions during the tournament.
What else are workers asking for? The union is pushing for double pay for mega-events like the World Cup, and protections against ICE.
Read on… for more on SoFi workers' ongoing union negotiations.
Spectators in L.A. this summer for the World Cup could pay up to $209,000 for a private suite for just one match, but union workers at SoFi Stadium are worried they'll miss out on the action.
Bartenders, cooks, dishwashers and servers represented by Unite Here Local 11 have staffed the events held at the stadium since it opened, from the 2022 Super Bowl and NFL games every fall to Taylor Swift and Beyoncé concerts. That includes positions in suites, where fans can pay top dollar for private rooms, food and drink.
But FIFA has brought in another entity entirely to run its luxury program for World Cup fans. The company, called On Location, is FIFA's official "hospitality partner," offering those that can afford it exclusive seating, special gifts and meals. Their packages can cost tens of thousands of dollars or more.
Luxury suites for fans attending the World Cup at SoFi Stadium cost hundreds of thousands of dollars.
(
FIFA
/
https://fifaworldcup26.suites.fifa.com/
)
Workers at SoFi say they're worried that FIFA's relationship with On Location means jobs that would typically go to union workers — and the wages and tips that go with them — will instead go to subcontractors without union protections. It's one reason they're threatening to strike when the World Cup comes to town.
"We have so many wonderful workers who've been here season after season," said Kay Blake, a bartender from Inglewood who works at SoFi Stadium. "I don't see why they would partner with someone else to bring an experience that we can bring ourselves."
Workers also want to be paid a higher rate that reflects the sky-high ticket prices for the eight World Cup matches at SoFi Stadium. They're asking for double pay for major events including the tournament — an arrangement that the food service workers at Dodger Stadium have for the World Series, according to Unite Here.
"We're trying to ensure that there is no disparity between the profits of the company as opposed to our labor," Blake said. "We don't want to be exploited."
How does the World Cup affect labor negotiations?
Unite Here Local 11 represents around 2,000 workers at SoFi, and they're currently negotiating a new contract with Legends Global, the company that runs the stadium's bars and food services. Their old contract expired last year.
The union is leveraging its role in the coming World Cup to push for higher wages, especially at mega-events. Its workers also want protections from Immigrations and Customs Enforcement, after the agency's head said that ICE will play a key role in security for the tournament. Unite Here filed an unfair labor practice charge with the National Labor Relations Board, saying ICE's planned presence at the World Cup threatened the union's ability to collectively bargain.
But the battle over subcontracting could also lead workers to the picket line. The union says the use of subcontractors will determine who will benefit from the riches that FIFA brings to Inglewood.
"Subcontracting is supposed to be rare," Unite Here Local 11 co-president Kurt Petersen told LAist. "So in this contract, we're saying no more. It needs to end and especially needs to end at the World Cup because we want those jobs to be good jobs."
How common is subcontracting?
Petersen said the World Cup isn't the only event where jobs have been threatened. He said that union members lost out on more than 100,000 hours of work in 2025 that was instead given to subcontracted workers.
Kay Blake, the bartender, offered LAist an example: an external company paying to operate a suite or two for an event at SoFi.
"If you bring in a subcontractor, they're going to want to bring in their people," she said. "Let's say that this subcontractor usually buys one to two suites… We have a group of people called suite attendants, and so now there's one to two suites less from their workload."
Blake said that she and her co-workers are scheduled by seniority, and fewer suites could mean people work fewer hours. She also said more short-term workers at the stadium for the World Cup could dilute tips for the workers who are at SoFi year-round.
A spokesperson for Legends Global declined to comment on ongoing negotiations with Unite Here Local 11. A representative for Hollywood Park, the site of SoFi Stadium owned by Stanley Kroenke, deferred to Legends Global. FIFA also did not respond to emails requesting comment on the ongoing negotiations.
Luxury packages are the new normal
The dispute between SoFi workers and their employer comes as high ticket prices for the World Cup and 2028 Olympic Games face scrutiny and mega-event organizers emphasize luxury experiences for the very wealthy.
On Location is also the hospitality partner for the 2028 Olympic Games in Los Angeles. The company supplied the same service in Paris in 2024 — the first time the Olympics had such an official luxury service, according to the New York Times.
"The higher end can run well into the tens of thousands of euros: bespoke multiday all-inclusive packages that might include stays in five-star hotels, meals cooked by Michelin-starred chefs, seamless car service between venues and the best seats at the most in-demand events," a Times reporter described in the summer of 2024.
LAist reached out to On Location via email, requesting an interview on the services they provide and their workforce. The company didn't respond.
Isaac Martinez, a cook at SoFi Stadium who lives in Inglewood, said he's still waiting to learn what his schedule will be for the World Cup and he's worried about his hours.
Martinez told LAist that since World Cup prices are so high, he and his co-workers should get a slice of the pie.
"The people that are able to afford those tickets and those suites, they're not people like us," Martinez said through an interpreter. "They're not the people that are gonna make the food or make the experience."
The World Cup kicks off in Los Angeles on June 12 with the first U.S. men's match against Paraguay. If there's no resolution to negotiations, attendees could arrive to a picket line.
Erin Stone
covers climate and environmental issues in Southern California.
Published April 30, 2026 6:09 PM
The SoCal Gas Community Service Office in Porter Ranch. The company said its Angeles Link project would lower the amount of methane gas stored at the Aliso Canyon storage facility above the L.A. neighborhood, where the largest known methane leak in US history from the SoCal Gas facility occurred in 2015.
(
Frederic J. Brown
/
AFP/Getty Images
)
Topline:
State regulators voted Thursday to stop Southern California Gas Co. from charging customers to help pay for planning miles of pipelines that would bring hydrogen gas to the L.A. Basin, effectively halting the effort.
The vote: . SoCal Gas had proposed a monthly increase of $0.35 on the average residential customer bill over the course of three years to help fund the effort. The commission unanimously rejected the request, saying the company had not proved any direct benefit to customers.
Why it matters: Hydrogen is a clean-burning fuel that experts say is likely a critical piece of the effort the cut planet-heating pollution. But it's expensive and largely untested.
Keep reading for more details.
State regulators voted Thursday to stop Southern California Gas Co. from charging customers to help pay for planning miles of pipelines that would bring hydrogen gas to the L.A. Basin.
The company says the project would reduce the region’s reliance on methane gas.
Southern California Gas estimates it would cost about $266 million to study and plan the project — called Angeles Link — and asked the state Public Utilities Commission to allow it to recover those costs through customer rates. The company had proposed a monthly increase of $0.35 on the average residential customer bill over the course of three years.
The commission unanimously rejected the request, saying the company had not proved any direct benefit to customers. The decision effectively halts the project for now, and comes amid a stall in federal funding for hydrogen projects under the Trump administration.
Local environmental groups involved in the community advisory process had also grown frustrated by negotiations that they said, in a letter to state regulators, “does not prioritize genuine community engagement.”
As global pollution levels continue to climb, the commission’s decision also highlights the growing challenge of transitioning to a cleaner energy supply amid rising utility bills and open questions about the safety and true environmental cost of largely untested technology.
Why hydrogen?
Hydrogen is a colorless gas that is considered "clean" because it doesn’t involve carbon, which — when burned to create energy — becomes carbon dioxide, a major planet-heating gas.
But it takes energy to produce hydrogen, and most hydrogen these days is created by burning fossil fuels. “Green” hydrogen is created by using clean energy sources like solar and wind to split water into oxygen and hydrogen.
SoCal Gas said the Angeles Link project would prioritize green hydrogen.
Most experts see green hydrogen as an important clean-burning fuel for hard-to-electrify industries, such as long-haul trucking and gas-fired power generation. The city of Los Angeles, for example, wants to retrofit its Scattergood Power Plant near El Segundo to burn hydrogen instead of methane gas to generate electricity.
There are many open questions about how safe the highly-combustible gas is for proposed uses and how much water it will require to make. At the same time, extracting and burning fossil fuels for electricity and fuel also takes water — a growing problem as climate change drives longer and hotter droughts.
Experts say, if done right, hydrogen can reduce that water intake and not have a major impact on water supplies.
SoCal Gas will now have to turn to shareholders or other sources of funding if the company wants to proceed. The company did not directly answer LAist’s questions about whether it would.
“We continue to believe that hydrogen—including clean renewable hydrogen—can help advance California’s energy and climate goals while supporting the long‑term affordability, security and reliability of energy service for customers,” SoCal Gas spokesperson Brian Haas wrote in an email to LAist.
Environmental groups celebrated the vote, while emphasizing they see green hydrogen playing a role in the state’s future.
“Residential customers should not subsidize speculative infrastructure for large industrial users,” said Michael Colvin, director of the California Energy Program at Environmental Defense Fund, in a statement.
“We look forward to working with regulators, utilities and large customers to build a credible, cost-effective strategy to cut climate pollution from sectors that are hardest to electrify,” the statement read.
Keep up with LAist.
If you're enjoying this article, you'll love our daily newsletter, The LA Report. Each weekday, catch up on the 5 most pressing stories to start your morning in 3 minutes or less.
Destiny Torres
is LAist's general assignment reporter and brings you the top news you need for the day.
Published April 30, 2026 3:36 PM
Fans take photos beneath a mural depicting L.A. Dodgers star Shohei Ohtani, created by artist Robert Vargas on the Miyako Hotel in Little Tokyo.
(
Mario Tama
/
Getty Images
)
Topline:
Global events like the World Cup and the 2028 Olympics are sure to draw thousands of new visitors wanting to get to know Los Angeles. For those interested in exploring the region’s art, here are a few murals you won’t want to miss.
Why it matters: L.A. has been called the mural capital of the world, with its widespread collection of public art.
Read on … for a must-see list of the area’s murals.
Global events like the World Cup and the 2028 Olympics are sure to draw thousands of new visitors wanting to get to know Los Angeles.
L.A. has a lot to offer, including its vast and varied portfolio of public art. It’s even been referred to as the mural capital of the world. So if you want to explore some of the city’s art, here are a few murals you won’t want to miss.
Sports
“LA Rising” at the Miyako Hotel in Little Tokyo celebrates the Dodgers’ Shohei Ohtani, depicting him in his two roles — hitter and pitcher. - Where to find it: 328 First St., Los Angeles
“Blue Heaven on Earth” is a love letter to the Dodgers, depicting both Shohei Ohtani and the late Fernando Venezuela. - Where to find it: 1647 Blake Ave., Los Angeles
A mural honoring Winter Olympics Gold Medalist Alysa Liu in Gardena.
(
Jay L Clendenin
/
Getty Images
)
California native and Olympian Alysa Liu captured the world’s attention with her figure skating in the Winter Olympics. This mural in Gardena celebrates her win. - Where to find it: 15532 Crenshaw Blvd., Gardena
A mural of L.A. Lakers legend Kobe Bryant and his daughter Gianna can be found outside Hardcore Fitness L.A.
(
Mel Melcon/Los Angeles Times via Getty Imag
/
Los Angeles Times
)
“City of Angels!” pays tribute to Lakers legend Kobe Bryant and his daughter, Gigi. - Where to find it: 400 W. Pico Blvd., Los Angeles
Music
Whitney Houston, Rihanna, Aaliyah, Amy Winehouse and Selena are memorialized on this Hollywood mural. - Where to find it: 7677 Sunset Blvd., Los Angeles
“Jazz on the field” is an ode to Wrigley Field and the Dunbar Hotel in South L.A. and depicts jazz icons Louis Armstrong and Etta James, as well as Martin Luther King Jr. - Where to find it: 43rd St. and Grand Ave., Los Angeles
When Kendrick Lamar featured Tam’s Burgers in his “Not Like Us” music video, the burger spot in Compton commissioned a mural highlighting the rapper’s unforgettable single. - Where to find it: 1201 Rosecrans Ave, Compton
Historic to LA
A section of the Great Wall of Los Angeles mural, designed by muralist Judy Baca, that showcases pivotal moments in Los Angeles History.
(
Ashley Balderrama
/
LAist
)
“The Great Wall of Los Angeles” is one of the largest murals in the world, and it’s supposed to get bigger. The half-mile art piece depicts California’s rich history. - Where to find it: Along the L.A. River in the San Fernando Valley, on Coldwater Canyon Avenue between Burbank Boulevard and Oxnard Street.
“The Blessing of the Animals” at La Placita Olvera depicts the Catholic tradition of blessing one’s animals. - Where to find it: 115 Paseo De La Plaza, Los Angeles
“El Grito” depicts a scene that sparked Mexican independence from Spanish rule. - Where to find it: Placita de Dolores at 831 N. Alameda St., Los Angeles
Gab Chabrán
covers what's happening in food and culture for LAist.
Published April 30, 2026 3:28 PM
The lomo saltado burrito at Merka Saltao in Culver City, served with your choice of homemade sauce.
(
Courtesy Merka Saltao
)
Topline:
Alonso Franco and Ignacio Barrios, two lifelong friends from Lima, opened Merka Saltao in Culver City in August 2025, with a simple mission: to bring Peruvian food to everyday American diets through a fast-casual format built around lomo saltado — Peru's most iconic dish. Then a viral storm blew up.
Why it matters: Peruvian cuisine has long punched below its weight in the U.S. despite being one of the most complex and biodiverse food cultures in the world. Franco and Barrios are betting that accessibility — not exclusivity — is the key to changing that, offering bowls starting at $13.60 in a neighborhood where Erewhon and Cava are the competition.
Why now: A lomo saltado burrito on their menu sparked an online backlash from self-described Peruvian purists who accused the owners of "Mexicanizing" their heritage — igniting a broader debate about authenticity, fusion and who gets to define what a cuisine can become. The controversy, which spilled from Instagram onto Reddit, ultimately drove more customers through the door than any marketing campaign could have.
What's next: Franco says the restaurant is roughly breaking even and he has his eyes on a second location. For now, he's focused on making Merka Saltao a fixture in Culver City — one burrito, bowl or salad at a time.
When you take a bite of the lomo saltado burrito from Merka Saltao, a fast-casual Peruvian restaurant in Culver City, one of the first things you'll notice is the sauce.
The wok-fried chunks of steak, dressed in a soy-and-oyster sauce reduction spiked with vinegar, saturate the rice inside the tortilla, highlighting the sweet heat of ají amarillo mixed with the velvety texture of pinto beans.
It's a beautiful confluence of flavors. It is also, depending on who you ask, either a creative act of evolution or a betrayal of Peruvian culinary heritage.
Standing on business
The lomo saltado burrito at Merka Saltao wasn't exactly a calculated move. Lifelong friends Alonso Franco and Ignacio Barrios — who met in high school in Lima — came to Los Angeles to bring Peruvian food to the masses, first through a ghost kitchen concept they ran from 2021 to 2023. The burrito happened almost by accident: a member of their kitchen team brought in a tortilla one day, someone suggested wrapping the lomo saltado in it, they ate it, and within three days, it was on the menu.
Merka Saltao co-founders Ignacio Barrios, left, and Alonso Franco, right, inside their Culver City restaurant. The two lifelong friends from Lima opened the fast-casual brick-and-mortar location for their Peruvian concept in August 2025.
(
Courtesy Merka Saltao
)
The data from the ghost kitchen made the case for keeping it there. Franco and Barrios had launched with around 140 dishes — lomo saltado, ceviche, chicken dishes, the works. But the numbers kept pointing to the same thing: wherever lomo saltado appeared on the menu, in whatever form, burrito, bowl, salad, it was the winner.
(Ceviche, for all its cultural cachet, is raw fish with raw onion — a harder sell for a weekday lunch. Lomo saltado, Franco noted, is steak and fries — basically a hamburger.)
The backlash
The two friends made the leap to brick-and-mortar in August 2025, opening Merka Saltao in downtown Culver City. It's one of the more competitive dining corridors in L.A., the kind of block that can support a $16 wellness bowl and a craft beer bar in the same stretch, populated by Amazon employees on lunch breaks, families on weekend outings, and food-literate regulars who will absolutely have opinions about what goes in a burrito.
Those opinions arrived faster than Franco expected. Within the first week of opening, an influencer came in and posted about the restaurant — but instead of showing the full menu, the bowls, the chicha morada, the flexibility of the concept, they showed the burrito. Just the burrito.
Franco working the wok at Merka Saltao. The high-heat wok technique at the heart of lomo saltado traces its roots to Chinese immigrants in Peru
(
Christopher Mortenson
/
Courtesy Merka Saltao
)
The comments turned quickly. "No! Peruvians don't eat burritos. ¿Qué car—o es eso?" — roughly, "what the hell is this?" — wrote one commenter. Another said "Burritos? We don't eat burritos in 🇵🇪”. Franco describes sitting at his computer reading the pile-on, feeling something between anger and devastation. "There was a moment where I probably even cried," he said, "thinking, I've made a mistake." But then he looked at the numbers. 30,000 had seen the post…. And half the comments were in his defense.
He took the conversation to Reddit, posting to r/FoodLosAngeles asking the community directly: am I wrong for this? The response was overwhelming — hundreds of comments, almost entirely in his favor, and a surge of new customers walking through the door shortly after.
Fusion by default
This is Los Angeles, where many of the dishes that define the Southern California diet were born precisely from cultures colliding. Roy Choi built an empire on Korean tacos. Al pastor traces its technique to Lebanese immigrants who brought the vertical spit. The California roll, invented by Japanese chefs in Los Angeles in the 1960s, introduced an entire country to sushi. None of these dishes destroyed the traditions they borrowed from. If anything, they expanded their audience. And the lomo saltado burrito isn't exactly a novel concept in Southern California to begin with — everyone from Pablitos Tacos in North Hollywood to Le Hut in Santa Ana, run by 2025 James Beard Award-nominated chef Daniel Castillo, has featured their own version. Even Disney's California Adventure got in on it, serving a lomo saltado burrito out of the Studio Catering Co. food truck as recently as last year.
The lomo saltado bowl and burrito at Merka Saltao in Culver City — two versions of the same dish that sparked an unlikely online debate about Peruvian culinary identity.
(
Courtesy Merka Saltao
)
Franco would also point out that lomo saltado itself — the dish the purists are so eager to protect — is a product of Chinese immigrants bringing the wok and soy sauce to Peru roughly 300 years ago. "Peruvian is by default fusion," he told me. "So we have all the right to wrap it up in a burrito." What the online critics were really doing, whether they knew it or not, was defending a dish that was itself once considered inauthentic — and doing so in the name of authenticity.
Where things stand
Since the backlash, Franco says business has been mostly steady — breaking even, which for a concept that requires high volume at a low price point, he considers a good sign. The controversy changed things in ways he didn't expect: people started coming in specifically because of the story, not just the food. He began putting himself front and center in the brand, regularly making videos on social media about what it's like to run the business, occasionally poking fun at himself and the whole debate. When we visited during the weekday lunch rush, there was a steady line of people waiting to order, many stopping to talk with Franco directly.
In a way, he's answered the authenticity question not with an argument but with a presence — showing up, telling the story, letting the food speak. "Honoring my food, if that requires pairing lomo saltado with a salad or wrapping it in a tortilla, I have no problem," he said. "I'm not being less authentic. We are evolving in Peru anytime. I have to be authentic on the individual flavor and then be flexible to reach more people to discover our flavors."
The burrito, it turns out, was never the point. It was just the door.