The Brief

The experience starts outside, with diners queued up behind the velvet rope as if they're headed into an exclusive movie premiere or a buzzy nightclub.

Instead, people like Justin Bernal are waiting to enter Netflix Bites, the streaming service's pop-up restaurant in Los Angeles' Mid-City neighborhood.

Bernal booked a table two months in advance for a date night with his wife, to see some of their favorite Netflix shows come to life. "We watch Iron Chef, a lot of these other shows, Nailed It — great shows," he said.

That's the idea behind Netflix Bites, to give fans a "screen-to-table" experience where they can try dishes and drinks crafted by chefs and mixologists featured on unscripted Netflix culinary shows.

But sometimes, it's reality that bites.

The splashy marketing expenditure behind Netflix Bites coincides with Hollywood's biggest labor fight in decades, and the timing and opulence of the promotional campaign couldn't be more surreal.

This month, after contract negotiations between the actors' union and major studios including Netflix collapsed, actors joined writers on strike, forcing a pause on production of most scripted films and TV series. That reality provides a jarring contrast to the escapism of the Netflix Bites experience.

It's not the company's first marketing event adapted from its streaming content. There's an annual Netflix Is A Joke comedy festival in Los Angeles and, previously, Stranger Things-themed pop-up stores in a handful of major U.S. cities.

The interior of the Netflix Bites pop-up restaurant, at Short Stories hotel in Los Angeles, is a riot of color and Netflix branding.

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But the thought of dining at a Netflix event while many of the company's own employees are fighting for better pay and protections has left fans like Bernal conflicted.

"I support the actors, I have a lot of friends that are in the unions, especially in SAG-AFTRA, and seeing what they're going through sucks," he said.

At the same time, he had already paid a $50 deposit for the reservation that he didn't think he could get back. That was before SAG-AFTRA, a union representing about 160,000 TV and film actors, joined the Writers Guild of America, who have been on strike since May.

"I feel terrible," he said. "It's just having money invested in something, when money is tight for me already — it's hard to make those choices."

Inside the flashy Netflix Bites bubble

Once inside, the immersiveness of the experience might make the contentious backdrop easy to forget for some. The temporary restaurant exists in its own bubble — outside of protests, password crackdowns and negative publicity.

The event space, which occupies the bar and courtyard of a hotel, looks like a theatrical set: Floor lamps flank dining booths; there's a barbeque pit and pizza oven; Netflix-branded pillows, walls and plates make for instant photo-ops.

The dinner menu includes dishes from a who's who of the celebrity chef firmament: Andrew Zimmern's grandmother's meatloaf, Ming Tsai's truffle and mushroom-stuffed "MingBings," and Rodney Scott's pulled whole hog.

American chef Andrew Zimmern's grandmother's meatloaf sits atop mashed potatoes and gravy.

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On a recent visit, the restaurant's wait staff exuded the poise of actors (and in some cases, actually are — don't be surprised if you recognize a face or two); they were hired through Australian celebrity chef Curtis Stone's events company, which is running the operation.

As a diner, it's easy to feel like you are the star of this quasi-reality production, like food judges on a competitive cooking show.

That excitement ended for some once the food arrived. Ivan Kim had been looking forward to trying dishes from Michelin-starred French chef Dominique Crenn after seeing her on Chef's Table.

"Atmosphere is good, pretty fast service," he said. "But the quality is not good because the chef is not there."

Lady Zaza pizza from Minneapolis-based pizza maker Ann Kim features kimchi, pork and scallions.

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Of the dishes he tried, Kim gave his highest rating to the kimchi-topped Lady Zaza pizza from Ann Kim. For dessert, Nadiya Hussain's light and layered honey cake was a hit, according to online reviewers on Yelp.

Since the restaurant launched at the end of June, many of the chefs featured on the menu have stopped in to tweak their recipes and greet fans. But Ann Klein, a general manager with Curtis Stone Events, says, "We're not trying to be a three-star Michelin restaurant."

"That's not what this is," she said. "You're doing a pop-up. It's a casual summer residence."

Netflix Bites may be casual, but it isn't cheap. With appetizers priced as high as $65 (Curtis Stone's crab legs in curry), there's a distinct feeling of exclusivity. As you dig into the almost-too-rich "Millionaire's Shortbread," you might wonder whether Netflix executives will see any profits from this culinary production.

Dungeness crab legs in curry, a dish crafted by Michelin-starred Australian chef Curtis Stone, was featured on <em>Iron Chef.</em>

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Let them eat cake, while actors and writers seek better pay

The extravagant salaries paid to streaming service CEOs have been a central point of contention in the strikes, in which actors and writers are demanding better wages, increased residual payments and protections from the use of artificial intelligence.

A Netflix spokesperson told NPR that this pop-up, as with the others, is a marketing initiative that's not intended to turn a profit.

Netflix spent about 8% of its roughly $32 billion revenue on marketing events in 2022, a slight decrease in its marketing expenses from the previous year, according to data from Statista. That's a relatively small sum compared to traditional major studios.

British chef Nadiya Hussain's honey cake with salted hazelnuts rates highly with diners.

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Striking writers have been able to pierce the restaurant's bubble, if only temporarily. On Netflix Bites' opening night, striking WGA members picketed in front with a pop-up of their own, within feet of diners lined up to go in.

"Instead of negotiating with us, Netflix decided to open an overpriced restaurant," wrote Adam Conover, a comedy writer and TV host who helped organize the picket line at Netflix Bites, which is just a block away from the WGA building.

Actor Adam Lustick played a fictitious BBQ chef of "CEO Fridays," serving "exclusively billionaires and media CEOs," he quipped during the improvised parody. Picketers returned again in July to pass out leaflets.

The bill arrives in a red-and-white envelope — soon to be a relic of the days when Netflix customers rented movies delivered by mail. The streaming giant is ending its once-revolutionary DVD-by-mail service in September.

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Netflix and its temporary restaurant, meanwhile, aren't ruffled. Asked about the criticism it's received about the timing of the pop-up during the strikes, Netflix declined to comment. Klein, the restaurant manager, says the strike has not affected staff turnover.

After months of weathering inflation and a subscriber slump, Netflix reported steady growth in its most recent quarterly earnings. The pop-up, which runs into fall with no official end date, currently shows only a handful of open tables for the next 30 days. More reservations will open up on a rolling basis.

"We've been sold out, and have a waitlist anywhere from 300 to 500 every day," Klein said.

The Los Angeles County Board of Supervisors has rejected a proposal that would have let tenants across the county fall behind by about three months' worth of rent and still have local protections from eviction.

Supporters said the rules would have helped immigrants stay housed after losing income because of federal immigration raids.

Only one of the county’s five supervisors supported the expanded eviction protections. With none of the other four willing to second the motion in Tuesday’s meeting, the proposal died before it ever came to a vote.

The proposal failed after an hour of impassioned public comment from both renters and landlords. Onlookers chanted “cowards” as the board cleared the room for closed session.

Would the rules have been challenged in court?

Supervisor Lindsey Horvath, who put forward the proposal, said earlier in the meeting that expanding eviction protections would have been an appropriate way to help the county’s nearly one million undocumented immigrants.

Anticipating potential lawsuits to strike down the proposed ordinance, Horvath said, “I understand there is legal risk. There is in everything we do. Just like the risk undocumented Angelenos take by going outside their homes every day.”

Landlords spoke forcefully against the proposed rules. They said limiting evictions would saddle property owners with the cost of supporting targeted immigrant households.

“This proposed ordinance is legalized theft and will cause financial devastation to small housing providers,” said Julie Markarian with the Apartment Owners Association of California.

Horvath’s proposal would have built on an existing protection for renters in unincorporated parts of L.A. County, such as East L.A., Altadena and City Terrace. Under the current rules, renters can fall behind by up to one month’s worth of “fair market rent” (an amount determined by the U.S. Housing and Urban Development Department) and still be legally protected from eviction.

Protections won’t go countywide

Last week, county leaders voted to explore increasing that threshold to two months. But Horvath wanted to go further by increasing the limit to three months and making it apply countywide, not just in unincorporated areas.

Tenant advocates said family breadwinners have been detained during federal immigration raids, and other immigrants are afraid to go to their workplaces, causing families to scramble to keep up with the region’s high rents.

“Immigrant tenants are experiencing a profound financial crisis,” said Rose Lenehan, an organizer with the L.A. Tenants Union. “This protection is the bare minimum that we need to keep people housed and keep people from having to choose whether to stay in this county with their families and with their communities or self deport or face homelessness.”

A report published this week by the L.A. Economic Development Corporation found that 82% of surveyed small business owners said they’d been negatively affected by federal immigration actions. About a quarter of those surveyed said they had temporarily closed their businesses because of community concerns.

The Los Angeles County Board of Supervisors on Tuesday placed on the June ballot a proposed temporary half-cent sales tax increase to fund the county’s struggling health care system, which has been hit hard by federal funding cuts.

If passed by voters, the increase would bring the county’s tax rate to 10.25%. It is projected to raise one billion dollars annually over five years.

The tax would expire in five years.

The background

County health officials said Tuesday that President Donald Trump’s “One Big Beautiful Bill” will cut $2.4 billion from county health programs over three years, threatening closure of some of the county’s 24 clinics and an array of public health programs.

Supervisor Holly Mitchell, who co-authored the proposal, said the county faced a “federally imposed crisis” that in the absence of state action, could only be addressed by raising taxes on county residents.

“This motion gives the voters a choice, given the stark realities that our county is facing,” Mitchell said.

The vote was 4-1, with Supervisor Kathryn Barger the lone dissenter. Barger is the board’s sole Republican. She worried shoppers would go to Orange County, where the sales tax is 7.75%. She also said the state should take the lead on addressing federal funding cuts to county health care systems.

Public reaction

More than 700 people showed up Tuesday to speak out on the proposal. Health care providers pleaded with the board to place the measure on the ballot, saying federal funding cuts to Medi-Cal had hit them hard.

“This is a crisis,” said Louise McCarthy, president and CEO of the Community Clinic Association of L.A. County. “Medi-Cal accounts for over half of clinic funding. So these changes will lead to clinic closures, longer wait times, overcrowded E.R.’s and higher costs for the county.” 

Others opposed any plan that would increase the sales tax.

“Our city is opposed to the adding of this regressive tax to overtaxed residents and making it even more difficult for cities, especially small cities, to pay for the increasing cost of basic resident services,” said Rolling Hills Mayor Bea Dieringer. “The county needs to tighten its belt further.”

Details on the proposed plan

Under the plan, up to 47% of revenue generated will be used by the Department of Health Services to fund nonprofit health care providers to furnish no-cost or reduced-cost care to low-income residents who do not have health insurance. 

Twenty-two percent would provide financial support to the county’s Department of Health Services to safeguard its public hospital and clinic services. Ten percent would be allocated to the Department of Public Health to support core public health functions and the awarding of grants to support health equity.

The rest would be sprinkled across the health care system, including to support nonprofit safety net hospitals and for school-based health needs and programs.

A last-minute amendment by Supervisor Lindsey Horvath set aside 5% of funding for Planned Parenthood.

The spending would be monitored by a nine-member committee but ultimately would be up to the discretion of the Board of Supervisors.