Bottles of nonalcoholic spirits lined up behind a bar.
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Brian Ho
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Zero Proofed
)
Topline:
"In January 2020, I realized that my drinking was causing me more harm than good (again). This is where I could regale you with embarrassing stories, but I’ll keep those to myself. All I know is that I couldn’t ignore the destructive cycle I was in anymore."
Why it matters: Author Melanie Lockert shares her personal journey about her relationship with alcohol and her stabs at Dry January. She notes that stopping drinking can feel like an an end to fun social activity as well as revelry for your palette. But she discovered a whole new way of looking at L.A., keeping the socializing and the flavor, but skipping the hangover.
Why now: Many friends and relatives are doing Dry January. Whether you identify as sober-curious, sober, alcohol-free, in recovery, or label agnostic, there's now a welcome alternative universe in L.A. for people who want to explore something different.
What's next: Read on for more of Lockert's story, and just a few of the places in and around L.A. where booze is no longer relevant.
[Editor's note: this story first appeared in September 2023, but we figured it was a helpful read for this Dry January too]
“Let’s grab drinks.”
Those three words are a staple in a culture that largely revolves around imbibing alcohol and social activity. Its pervasiveness is such that it raises questions and eyebrows if you choose not to drink, and it can also feel alienating, like opting out of the dominant culture.
The fact is people choose an alcohol-free lifestyle for many reasons. Addiction, mental health, physical health, pregnancy, religion, lifestyle, and some who simply don’t enjoy the taste.
For me, putting a pause on booze started because I found myself drinking more when I was alone and sad. I committed to an alcohol-free lifestyle for my mental and physical health.
My experience with alcohol
When I turned 21, I fell in love with dive bars, fancy cocktail lounges, and everything in between. It wasn’t just the taste of alcohol. It was the history, the culture, and how alcohol made me feel. It was as if I had opened a portal to a more fun, more courageous version of myself. It took the edge off those big feelings and situations you navigate when coming of age.
For the next 15 years, my drinking was moderate to heavy, always trending upward when hard times hit. To keep myself in check, I’d done Dry January several times to prove I could go a month without drinking. But I’d always go back to drinking more, and the reset never quite stuck.
In January 2020, I realized that my drinking was causing me more harm than good (again). This is where I could regale you with embarrassing stories, but I’ll keep those to myself. All I know is that I couldn’t ignore the destructive cycle I was in anymore.
After several stops and starts, I committed to an alcohol-free lifestyle when dealing with undiagnosed celiac symptoms. Going alcohol-free is a big change. But the non-alcoholic (NA) drinks space is a movement that is hot right now and makes it easier. Whether you identify as sober-curious, sober, alcohol-free, in recovery, or label agnostic, there are many places in L.A. for booze-free fun.
Not necessarily cheaper
De Soi’s Purple Lune, a non-alcoholic aperitif that is popular among those leaving alcohol behind. You'll find it in many spots across L.A.
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Melanie Lockert
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For LAist
)
There are some things to be aware of, though — first is that booze-free alternatives aren’t automatically more affordable. So, if you’re hoping Dry January will ease the impact on your wallet, think again. Some beverages are on par with what you might spend on alcohol while others are more expensive. It’s a trade-off.
Additionally, if you’re sober and in recovery and booze-free drinks are a trigger for you, avoiding nonalcoholic alternatives alltogether can be a good idea. But for many, these non-alcoholic alternatives offer the same robust flavors and social opportunities without the threat of a relapse or hangover.
Here are some places to try out:
Get Zero Proofed
Through a rabbit hole on Instagram, I discovered Zero Proofed. I saw there were nonalcoholic pop-up events in Los Angeles and was intrigued.
Started by sisters Priyanka Kompella and Chirasmita Kompella in August 2022, Zero Proofed aims to bring the sober-curious lifestyle to the masses through curated events. They've since expanded into cocktail kits, retreats, corporate events and more. (This past Halloween, Zero Proofed hosted a raucous Halloween party that spanned several floors and the rooftop of an events space in Venice. Coming up, a cocktails and cold plunge wellness event — exactly what it sounds like — at the chic boutique Hotel June.)
“Zero Proofed is for everybody, whether they want to join us for a happy hour, a night, a month, or a lifetime,” says Priyanka Kompella. Her sister said that roughly 30% of those who attend Zero Proofed events are fully sober, while another 40-50% are sober curious, and want to explore drinking less, while the rest are simply taking a night off from drinking and leaning into a lifestyle that challenges our alcohol-fueled culture.
The inspiration behind starting the booze-free events company goes deeper than that, though.
Chirasmita (Left) Priyanka (Right), are sisters and the founders of Zero Proofed.
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Staria Belle
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Zero Proofed
)
A look inside the Zero Proofed Speak Easy I attended.
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Brian Ho
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Zero Proofed
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Growing up, the sisters enjoyed toasts and celebrations with their family based on their grandma’s homemade nonalcoholic botanicals.
“In an almost uncanny parallel, as two first-generation American elder daughters, we spent so long trying to force ourselves into the mold we thought we needed to fill to be an American in the States,” says Chirasmita Kompella. Now, the sisters are doing things their way.
As part of my own exploration, I went to one of their various pop-up experiences — a Zero Proofed Speakeasy at the Velvet Lounge at the Culver Hotel. Walking up the stairs toward the lounge, you’re welcomed by a stunning and intimate space. Arriving a half hour after it started, I was pleasantly surprised at how many people were in attendance.
The bar lines were longer than I remember, but the NA drinks were worth the wait. To help tide you over, there was also complimentary welcome NA bubbly, which was a nice touch. (FWIW, Chirasmita Kompella sidesteps the use of the term "mocktail," noting that, "We're not mocking anything.")
The drink menu names were Hollywood-inspired and I got a “Legally Blonde” which caught my eye as soon as I saw the word “lavender.” My favorite though was the “Kill Bill” cocktail, which was similar to a margarita but no alcohol, of course.
There was a DJ spinning. When drinking, I never shied away from being the first on the dance floor. This time around, I felt more subdued. It felt like a different social experience with everyone not drinking, but it was fun to have a “normal” night out without the booze.
The New Bar opened along a stretch of Lincoln Boulevard in Venice in July 2022. Brianda Gonzalez, the founder, who grew up on Catalina Island, was inspired to start the non-alcoholic bottle shop to connect with her father after he was diagnosed with an autoimmune disease and could no longer have alcohol. It's more than just a shop, though. It hosts a variety of tastings and events to bring people together around something other than getting drunk.
The store has an impressive range of non-alcoholic beverage alternatives that also include unique brands, making their products stand on their own. For example, while some products are advertised as “tequila alternatives,” others aren’t trying to mimic the flavor or taste of alcohol.
Brianda Gonzalez, owner of The New Bar.
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Nihal Shaikh
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The New Bar
)
The interior of The New Bar on Lincoln Boulevard in Venice: It's a store, but also much more.
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Nihal Shaikh
/
The New Bar
)
One of the drinks I tried was Black Ginger by Tenneyson, billed as "an original combination of nonalcoholic liquid botanicals." It was unlike anything I’ve tasted but still had a nice kick, with the warmth and zest of ginger, that felt refreshing. I also bought a bottle of Pentire Coastal Spritz to have something similar to an Aperol Spritz to sip on. The drink delivered, satiating my desires and dreams of being transported to Italy.
As a bonus, I got Spiritless Jalisco 55, a Tequila alternative for free, thanks to the store having extras from The New Bar’s stint at Coachella (fun fact: The New Bar was Coachella’s first ever nonalcoholic partner). The product has a nice bite that goes well with lime juice and tonic.
If you're thinking, I wouldn't even know where to start shopping for NA bottles, then The New Bar is for you. There is a fun quiz on the website to help you find "your drink," a guide to helping you shop per occasion... but just walk in and explore and taste.
The store also has a sidewalk seating area where you can enjoy your new drinks.
Location: 1821 S. Lincoln Blvd. Venice Hours: Noon to 7 p.m. Monday through Thursday, 11 a.m. to 8 p.m. Friday and Saturday, 11 a.m. to 7 p.m. Sunday
Soft Spirits
Looking to ditch hard spirits? Head to Soft Spirits, nestled along Sunset Boulevard in Silver Lake. (The woman-owned nonalcoholic bottle shop is a trend-setter: When it opened in 2021, it was the first non-alcoholic bottle shop in L.A., and others have since followed.) The store has a wide array of nonalcoholic options and hosts pop-up bar events, which you can find out about on Instagram or their newsletter.
What stood out to me was that Soft Spirits had many individual servings of nonalcoholic drinks, which I enjoyed. If you want to experiment, start with individual ready-to-drink options.
The interior of Soft Spirits, the first non-alcoholic bottle shop in L.A.
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Courtesy of
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Soft Spirits
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I picked up an individual Phony Negroni, Figlia and De Soi’s Purple Lune, both aperitifs, and a bottle of Sparkling Riesling from the brand EINS-ZWEI-ZERO. The Phony Negroni had the bitter kick of Campari without the next-day headache that usually comes with the alcoholic version.
After learning about the founder’s story of losing her father to alcoholism, I was intrigued by the brand Figlia. The drink was a delight and made me feel like the founder was successful with the mission of creating a lovely non-alcoholic alternative.
De Soi had been on my radar as one of the founders is pop star Katy Perry. I found the flavors complex, something I had always enjoyed about cocktails. The Sparkling Riesling is a solid pick for a refreshing summer drink.
Location: 3208 ½ W. Sunset Blvd., Los Angeles Hours: Noon to 8 p.m. Tuesday through Thursday, 11 a.m. to 8 p.m. Friday through Sunday
Boisson
Boisson (pronounced bwah-sahn) is the latest non-alcoholic bottle shop to open in the L.A. area, with two locations — Studio City and Brentwood. The company started in New York and has expanded to L.A., SF, and is soon opening in Miami. Named after the French word for “drink,” the store has tastings and events to help you find exactly what you'll love.
I ventured to the Studio City location and was met with a colorful ambiance and welcoming staff ready to help. The store had the most impressive selection of nonalcoholic bottles I’d seen and the layout was intuitive.
There was a tasting of Noughty Rosé, which tasted like the real thing. I was also interested in a mezcal alternative, so the staff opened a bottle and let me try it, and compare it to a tequila alternative.
A look at the interior of Boisson's Brentwood location.
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Avery J Klein Photography
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Boisson
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After trying both I decided to get the Ritual Tequila, much to my surprise, since when I was drinking, I preferred mezcal. But I felt the Ritual Tequila had an enjoyable smokiness which won out in this case.
I also got Avec’s Yuzu and Lime mixer to make non-alcoholic margaritas at home, which seems to defy science with zero calories and zero sugar while not compromising on taste.
Locations: 11762 San Vicente Blvd., Brentwood and 12330 Ventura Blvd., Studio City Hours: Noon to 7 p.m., Monday through Thursday, noon to 8 p.m. Friday, 11 a.m. to 8 p.m. Saturday and 11 a.m. to 7 p.m. Sunday
The non-alcoholic movement is just getting started
When I started my sober-curious journey several years ago, I felt alone. Like many, my drinking increased during the pandemic and I knew I had to make a change. Now, I’ve discovered a new world. Where we’re at today is no longer a moment but a movement.
Sober curious? Here are a few more places to explore
There are many ways to connect with others participating in a booze-free life. Here are some other shops, bars, and events where you can find like-minded souls to help you get started on your own journey.
