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The Brief

The most important stories for you to know today
  • Treats galore on Northeast LA's bakery trail
    A close up of a luscious chocolate croissant, sitting on a grey plate on a wooden table in a bakery cafe
    The luscious chocolate croissant by Artisanal Goods by CAR

    Topline:

    The plethora of bakery openings in recent years has some wondering — has LA hit peak pastry? We counter: can you ever have too many luscious butter croissants or icing-dripped cinnamon rolls? Come with us on an 8-mile pastry crawl, a trail of treats across Northeast L.A.

    Why it matters: Because you need your high-quality baked goods fix and you need it now. And in a complex world, a bite of a lovingly prepared kouign amann can soothe the most stressed-out soul.

    Why now: L.A.'s bakery scene continues to expand, with viral openings (we see you Salted Butter and Badash) and loong lines. Get there early.

    Has Los Angeles reached peak pastry?

    It feels like brand new sweets shops are opening every week across the city. At the end of last year, Filipino ice cream shop Eat Perlas began scooping flavors like calamansi creamsicle in Montrose, Altadena Cookie Co. debuted a storefront on the west side of the neighborhood, and French bakery The Little Cake started slinging croissants, eclairs and tarts in Commerce.

    L.A.'s deep appreciation for bakeries and confectioneries isn’t novel. But with the widespread influence of TikTok and the continued rise in little treat culture, the number of places to satisfy one’s sweet tooth has reached a fever pitch.

    The dense concentration of internet-famous bakeries across Pasadena and Highland Park even inspired Koreatown resident and TikToker Irene Chang to coordinate a 13.1-mile walking route that crisscrossed town to sample half a dozen spots.

    With over 1,000 sign-ups and only 50 entrants due to limited capacity, many sweets lovers were left disappointed. “Someone said, ‘I'm more nervous about getting a spot than getting into college,'" Chang said. "I was doing the math, and that's true.”

    Eight bakeries in eight miles

    As an avid walker and runner, I'd put together something similar in 2009, a 5-mile dumpling race across the San Gabriel Valley. After reading about Chang's venture, I felt compelled to curate my own pedestrian-friendly, pastry-centric crawl for the LAist reader.

    This 8-mile route visits eight Northeast Los Angeles bakeries that have gained viral popularity in recent years.

    Starting in Pasadena and winding its way west toward Highland Park, the itinerary includes Los Angeles’s ultimate chocolate croissant, the plushest matcha cinnamon rolls around, and the internet’s most photogenic churros. These are the spots that everyone is talking about online and in real life.

    So, lace up your sneakers, grab a water bottle and slather on sunscreen — you’re in for a treat.

    Artisanal Goods by CAR

    A close up of a luscious chocolate croissant, sitting on a grey plate on a wooden table in a bakery cafe
    The luscious chocolate croissant by Artisanal Goods by CAR
    (
    Cathy Chaplin
    /
    LAist
    )

    In a city blessed with world-class pastries, the chocolate croissants at Artisanal Goods by CAR stand out for owner Haris Car’s meticulous attention to detail. While it is standard for many bakeries to laminate dough on site, Car goes the extra mile by making chocolate batons from scratch using ethically sourced cacao beans. The result is supremely flaky croissants laced with Normandy butter and oozing with chocolaty satisfaction.

    Location: 1009 E. Colorado Blvd., Pasadena
    Hours: Tuesday through Sunday, 8 a.m. to 4 p.m.

    BadAshBakes

    Rows of perfectly round cookies of different colors (chocolate, cream, matcha) line up on a counter behind a piece of glass
    Bad Ash's cookie display
    (
    Cathy Chaplin
    /
    LAist
    )

    Pastry chef Ashley Cunningham took her nearly 600,000 TikTok followers on the winding journey of opening a bakery in Pasadena months before the business officially launched. By the time doors opened in May 2025, crowds were queuing up and clamoring for a taste of the charismatic baker’s slate of cakes and cookies. While it’s hard to go wrong with any of Cunningham’s well-balanced sweets, the matcha cinnamon rolls are as fetching to behold as they are to taste, while the banana pudding comforts with layers of fruit, custard and vanilla wafer cookies.

    Location: 247 E. Colorado Blvd., Pasadena
    Hours: Wednesday through Saturday, 8 a.m. to 4 p.m.

    Delight Pastry

    A spiral croissant is standing on its side, covered in luscious white icing that's dripping down. It's on a white floral plate, sitting on a wooden table
    Delight Pastry's take on spiral croissants, with a Persian bent
    (
    Cathy Chaplin
    /
    LAist
    )

    Taking a cue from the viral success of The Suprême pastry from Lafayette Grand Cafe & Bakery in New York, Pasadena’s Delight Pastry introduced its take on spiral croissants in 2023. Inside the brightly lit cafe tucked into a quieter pocket of Old Pasadena, the tightly coiled laminated pastries — usually filled with cream, dipped in white or dark chocolate, and adorned with garnishes — take on a Persian bent as a nod to the shop’s owner and pastry chef Lily Azar’s heritage. The creation filled with pistachio cream is the one to get.

    Location: 39 N. Raymond Ave., Pasadena
    Hours: Daily, 8 a.m. to 6 p.m.
    sweet gooey cinnamon bun doused in a creamy icing
    Sweet Red Peach's cinnamon bun
    (
    Cathy Chaplin
    /
    LAist
    )

    Sweet Red Peach

    Sweet Red Peach opened in Inglewood in 2011 and has expanded to Pasadena, Carson and even Atlanta in recent years. While Karolyn Plummer’s Southern bakery has always attracted a steady crowd for its expertly constructed layer cakes, especially the red velvet, her cinnamon rolls are bringing in additional foot traffic after being declared L.A.’s very best by a popular food-rating website. Served in individual-sized aluminum tins, the cinnamon rolls are incredibly supple, saturated with cinnamon, and finished with a tangy cream cheese icing.

    Location: 319 S. Arroyo Pkwy. #6, Pasadena
    Hours: Daily, 11 a.m. to 6 p.m.

    Salted Butter Company

    An open take out brown box contains three pastries; a cinnamon roll with a large swathe of white icing; a croissant, and a chocolate chip cookies. The box sits on a wooden table with slats.
    Salted Butter Company has been packed since it opened in August 2025
    (
    Cathy Chaplin
    /
    LAist
    )

    Wife and husband team Haruna and Johnny Romo weren’t sure what to expect when they opened Salted Butter Company in August 2025. Seemingly from the start, crowds descended on the Nancy Meyers-coded bakery and bought out the whole lot of well-crafted sweet and savory pastries within its first hours of business. These days, dedicated folks are lining up before the shop’s posted 7 a.m. opening time for the choicest selection of classic croissants, laminated cinnamon rolls, and Earl Grey morning buns.

    Location: 1 W. California Blvd., #412, Pasadena
    Hours: Wednesday through Monday, 7 a.m. to 2 p.m.

    Modu Cafe

    Modu Cafe owner and pastry chef Jiyoon Jang knows the power of social media for small businesses. Before opening her bakery in Highland Park in 2024, the self-taught baker sold her Korean-inflected cookies, doughnuts and milk breads on Instagram, selling out with every drop. Now that Jang has settled into a smartly appointed home base, sweets seekers can dependably swing by for picture-perfect milk cream buns, perilla lime tarts, and black sesame mochi cake bars.

    Location: 5805 York Blvd., Unit A, Los Angeles
    Hours: Tuesday through Sunday, 8 a.m. to 5 p.m.

    Santa Canela

    Two churros which have been laid out to spell out LA, sit on a metal tray, on a wooden table
    L.A. shaped churros are served fresh out of the fryer at Santa Canela
    (
    Cathy Chaplin
    /
    LAist
    )

    At Highland Park’s warm and welcoming panaderia Santa Canela, pastry chef Ellen Ramos is serving new-school takes on classic Mexican pan dulces. Find the bakery’s daily selection casually arranged and neatly labeled on butcher paper at the front counter. The conchas are memorable, served simply or piped with seasonal cream, as are the frosted long johns. Still, it's the L.A.-shaped churros served fresh out of the fryer and dusted in cinnamon and sugar that have captured the hearts and stomachs of Angelenos online and off.

    Location: 5601 N. Figueroa St., Unit 120, Los Angeles
    Hours: Daily, 8 a.m. to 3 p.m.

    Fondry

    The opening of Fondry — a bakery founded by the owners of Kumquat and Loquat coffee shops, as well as the all-new Quat campus in Glassell Park — attracted eager crowds from day one, and it continues to be a pastry destination for many. The daily selection of flaky and rich viennoiserie flexes with the seasons and is overwhelming in the best way possible, offering a dozen different sweet and savory croissants, kouign amanns, Danishes and “croiffins” (a mash-up of croissant and muffin).

    Location: 4703 York Blvd., Los Angeles
    Hours: Wednesday through Sunday, 9 a.m. to 2 p.m.

  • 3,000 vinyls for fire survivors
    A record shop interior with shelves stocked with vinyl records. The words "Record Shop" are overlaid on the image in large red and white script, with a stylized vinyl record graphic and a heart-shaped location pin in the center.

    Topline:

    A new free record shop for survivors of last year’s Eaton and Palisades fires is celebrating with a grand opening party Saturday night.

    The backstory: After losing his home in the Eaton Fire, Brandon Jay founded Altadena Musicians to get instruments back into the hands of musicians who lost gear in the fires. Now he’s doing that with vinyl records, too.

    Read on ... to find details.

    A new free record shop for survivors of last year’s Eaton and Palisades fires is celebrating with a grand opening party Saturday night.

    After losing his home in the Eaton Fire, Brandon Jay founded Altadena Musicians to get instruments back into the hands of musicians who lost their gear in fires.

    Now he’s doing that with vinyl records, too.

    Record Shop grand opening
    Altadena Music Center
    1260 Lincoln Ave., Suite 1300, Pasadena
    Saturday, May 30
    Record donations starting at 1 p.m. Grand opening party is 6 - 9 p.m.
    For more info and to register a free ticket, check out the Altadena Music Center event page.
    LAist is a media sponsor for the event. 

    “We want to be here to help replace those items and support music in people’s lives that can’t necessarily afford it right now because they’re saving all their pennies just to live and also just to rebuild their homes,” Jay told LAist.

    Jay says they’ve seen roughly 3,000 records donated so far. Now they have a dedicated space on Lincoln Avenue where fire survivors can sign up for time slots and shop for up to 10 records a month.

    “It’s a really lovely distraction but it kind of keeps me going as well just to know that we’re trying to build something great for the community and keep us all moving forward,” Jay said.

    The store will carry copies of the benefit album, Gimme Shelter: Songs for LA Fire Relief. The compilation features cover art by Shepard Fairey and L.A. specific tracks from artists like Elliott Smith ("Angeles" of course), Norah Jones, The Flaming Lips, as well as a cover of "Burning Down the House" by Talking Heads performed by Jay and about 50 other fire-impacted musicians.

  • Sponsored message
  • New album, new NoHo studio
    Close-up of Ziggy Marley smiling, wearing a burgundy knit hat and a matching burgundy suit jacket.
    Ziggy Marley breaks emotional and creative ground in his new album Brightside

    Topline:

    Ziggy Marley is back with a new solo album that includes the first song he's written about his father, Bob Marley. Brightside also marks Marley's experimentation with recording at a different frequency.

    What's the frequency: Marley said he recorded Brightside at 432 hertz — a departure from mainstream music recorded at 440 hertz — to change the emotional listening experience.

    His own space: Marley recorded at Rebel Lion Studio, his newly-built facility in North Hollywood. After more than two decades in L.A., Marley said the city's concentration of creatives has played a major role in his own growth as an artist.

    What's next: Marley says he's already working on his next album, a children's book and a return to film production of some kind, saying he wants to explore his creativity next in a visual medium.

    Reggae star Ziggy Marley has spent decades carrying one of music’s most celebrated legacies. But until now, he had never written a song directly about his father, Bob Marley.

    That’s changed with “Many Mourn for Bob,” a track on Marley’s ninth solo album Brightside, his first release recorded in his new studio in North Hollywood.

    Marley was just 12 when his father died of cancer in 1981. Now 57, Marley says the song instinctually emerged after years of life experience and producing the biopic One Love, which revisited his father’s struggles like an assassination attempt amid political violence in Jamaica.

    “He went through some things that was really tough on a human being – and just understanding him in that light is to have a little bit more emotional, deeper connection to his experience,” Marley said in an interview at his studio.

    Searching for the bright side

    The deeply personal track is part of a splashy return for Marley, who's touring behind Brightside and will perform at the Hollywood Bowl on June 21.

    Reggae Night XXIV featuring Ziggy Marley and Burning Spear, with a DJ set by Zuri Marley

    When: Sunday, June 21, 7 p.m.

    Where: Hollywood Bowl, 2301 N. Highland Ave., Los Angeles

    The new album blends political themes, optimism and musical experimentation.

    Its lead single, “Racism Is a Killa,” featuring Big Boi, pairs the heavy topic with an upbeat groove that he hopes will make the song more accessible to young people.

    “We just wanna come out straightforward, like I never want to come out tiptoeing,” Marley said. “I want to say something that can catch your ears or catch your thoughts.”

    That tension between darkness and hope runs throughout Brightside. Marley described the album as a reflection on enduring difficult periods – from the pandemic to the Los Angeles wildfires – without losing sight of optimism.

    “Sometimes we get lost in that so much that we don't realize that there is always a bright side,” Marley said.

    The 432 Hz experiment

    The album also experiments sonically: Marley recorded Brightside using 432 hertz tuning instead of the standard 440 hertz in most mainstream music. Advocates of 432 hertz believe it produces a warmer, more meditative sound better synced to the natural world. (You can hear the difference for yourself here.)

    “It's a lower musical frequency, but it's a higher frequency in a next sense of your spirituality and emotion,” he said. “So even though the numbers go down, the frequency actually go up.”

    Marley sees the move as part of a larger search for new creative approaches.

    “I'm very open-minded and always trying to evolve and just experiment with life and music,” Marley said.

    The Grammy winner, who joins James Blake and Ed O’Brien of Radiohead as the most high-profile artists to record at the lower frequency, floated the idea of a larger movement among artists.

    “Let's just have a revolution in the music industry,” he said. “Let's change the frequency.”

    Building a dream

    Marley works out of his Rebel Lion Studio in North Hollywood, its name a nod to his 2018 album Rebellion Rises while also a play on the word “rebellion.”

    He described the studio as an extension of the independent spirit his father built with Tuff Gong Studio in Jamaica.

    A spacious rehearsal studio or recording room filled with musical instruments, including guitars, keyboards, a drum kit, and congas, set up on patterned rugs.
    Musicians set up for rehearsal ahead of the next leg of Ziggy Marley's tour.
    (
    Josie Huang
    /
    LAist
    )

    “My father had a dream, and I had a dream too,” Marley said.

    Like with Tuff Gong, Marley also plans to expand the studio operation to include vinyl pressing as records continue their resurgence in the streaming era.

    “There’s always gonna be a vinyl present going on,” Marley said. “A thousand years from now, people that we're still gonna need vinyl records to listen to music.”

    A smiling Ziggy Marley in a black-and-white knit beanie stands next to a framed, colorful, vintage-style concert poster.
    Ziggy Marley in the hallway of his new studio in North Hollywood.
    (
    Josie Huang
    /
    LAist
    )

    For years, Marley said, he worked out of smaller home setups and rented facilities before deciding to build a larger permanent space in L.A.

    Marley said the city has become central to his own creative evolution over the last two decades of living and working here.

    Drawn initially by music, friends and the city's small but tight-knit Jamaican community, he says being surrounded by creatives from different backgrounds helped push his artistry in new directions.

    “I left my safety and my community, my tribe, and come out by myself to L.A.,” he said. “But it's a great experience. It really helped my growth as a human being being here.”

    What’s next

    Fresh off the release of Brightside, Marley says he’s already working on another album – a notably quicker turnaround since his last album, the family-music release More Family Time in 2020,

    “We're doing back to back,” he said.

    Ziggy Marley sings into a microphone with his eyes closed while playing an electric guitar on a brightly lit stage.
    Ziggy Marley will be performing at the Hollywood Bowl on June 21 as part of a tour supporting his new album Brightside.
    (
    Astrida Valigorsky
    /
    Getty Images
    )

    He’s also busy writing a children’s book based on his feel-good hit anthem “True to Myself” and eyeing opportunities in front – or behind the camera – inspired by his time working on One Love and making the video for “Racism Is A Killa.”

    “Same philosophy, same message, but within visuals, you know?” Marley said excitedly. “I want to create some stories and try out. I feel it coming. I can feel it.”

  • Path to Measure ULA reforms remains muddled
    A woman with medium-light skin tone with shoulder length dark hair wearing a dark blue blazer and beige blouse leans into a mic from behind a wooden dais with a sign that reads "Jurado."
    Los Angeles City Councilmember Ysabel J. Jurado at a council meeting in April, 2025.

    Topline:

    A City Council committee voted Friday to shelve a proposed ballot measure aimed at cutting L.A.'s “mansion tax” nearly in half. Ysabel Jurado, chair of the ad hoc committee on Measure ULA, said it's too early to determine the tax's long-term effects on housing and revenue.

    Why it matters: The proposal by Councilmembers John Lee and Marqueece Harris-Dawson would have asked voters in November to reduce the ULA transfer tax rate for multifamily and mixed-use properties to somewhere between 2% and 3.5%, down from the current rate of up to 5.5%.

    How we got here: L.A. voters approved Measure ULA in 2022 to fund affordable housing and homelessness prevention. The measure taxes real estate sales over about $5 million. Since taking effect in April 2023, ULA has raised just over $1.1 billion from 1,633 real estate transactions, according to the city’s housing department. Critics say the tax has suppressed housing development.

    What's next?: In its final meeting, the committee instead advanced a narrower pilot program that would reduce the property transfer tax only for newly built affordable housing projects. The ULA committee dissolves this weekend, but the ballot measure proposal was also referred to the City Council's rules committee, which could decide to take it up in the coming months.

    A City Council committee voted Friday to shelve a proposed ballot measure aimed at cutting L.A.'s “mansion tax” nearly in half.

    The ad hoc committee on Measure ULA voted 2-1 to set aside a proposal by Councilmembers John Lee and Marqueece Harris-Dawson that would have asked voters in November to reduce the ULA transfer tax rate for multifamily and mixed-use properties to somewhere between 2% and 3.5%, down from the current rate of up to 5.5%.

    However, the ballot measure proposal was also referred to the City Council’s rules, elections, and intergovernmental relations committee, which could still choose to move it forward.

    Instead, the ad hoc committee advanced a narrower pilot program that would reduce the property transfer tax only for newly built affordable housing projects.

    The pilot program won't need voter approval in the form of a ballot measure. Committee Chair Ysabel Jurado, who introduced the substitute language, said she believes the city should avoid a ULA ballot measure because it’s still too early to evaluate the measure’s long-term effects.

    “ I'm against going to the ballot, but I'm for making fixes that make this better,” Jurado said.

    Voters will see a separate proposal on their ballots by the Howard Jarvis Taxpayers Association to effectively repeal Measure ULA.

    If the L.A. City Council does not approve reforming the measure, the only decision on the ballot in November may be whether to keep the mansion tax in its current form or end it.

    About the mansion tax

    L.A. voters approved Measure ULA in 2022 to fund affordable housing and homelessness prevention. The measure taxes real estate sales over about $5 million. Since taking effect in April 2023, ULA has raised just over $1.1 billion from 1,633 real estate transactions, according to the city’s housing department.

    The city projects it will generate about $500 million in the coming fiscal year — about half of what proponents initially promised. It has funded about 800 new affordable units and helped stabilize thousands of renters facing eviction, according to the housing department.

    But critics say the tax has suppressed housing development. Several studies link the tax to a slowdown in apartment construction in Los Angeles, but ULA supporters say high interest rates and broader economic conditions are to blame.

    The City Council's ad hoc committee on Measure ULA was formed earlier this year to study how the measure is working and develop potential reforms. That work took on more urgency inside L.A. city hall after the Howard Jarvis Taxpayers Association qualified a statewide ballot measure for November that would effectively repeal Measure ULA entirely.

    Joe Donlin, director of the United to House LA coalition, which campaigned for the original measure, said the City Council committee made the right call by rejecting broader exemptions.

    “By not taking up the extreme calls for broad, 15-year waivers that could cost the program about a third of its revenue, the committee acknowledged that ULA is working,” Donlin said in a statement.

    A separate group of housing developers, union workers and advocacy groups calling itself the “Mend It, Don’t End It” coalition has been urging city hall to make changes to ULA. On Friday, the group said it supports the measure, but believes targeted reforms are still needed.

    “Independent research shows that Measure ULA has slowed housing production in Los Angeles at a time when we need more housing, not less,” said Melanie Mendoza, a coalition spokesperson.

    What the data show

    The debate over ULA's impact played out in the committee room Friday morning. The city's chief legislative analyst reviewed seven independent studies on ULA’s impact. Three of those studies concluded ULA had suppressed housing production and reduced property tax revenues, while four found no meaningful negative impact.

    Before ULA took effect, Los Angeles collected about $22 million a month in transfer tax. After that, it dropped to about $13 million. But city legislative analyst Henry Flatt told the committee a similar decline happened in cities without the tax, including Glendale, Long Beach, Pasadena and Santa Clarita.

    “We are not currently convinced that Measure ULA has had an extremely negative impact on general fund revenues,” Flatt told the committee.

    The county assessor's office read the same period differently. Scott Thornberry, an assistant assessor with L.A. County, told the committee that commercial and industrial property sales are falling in the city but not elsewhere in the county.

    “We are seeing, we believe, a trend line of impact to property tax revenue growth in the city of L.A. specifically," Thornberry said.

    What the committee did

    Instead of the ballot measure, the committee voted to develop a five-year pilot program cutting the ULA tax to 1.5% for newly constructed affordable housing projects that meet specific requirements.

    Lee, whose ballot measure was replaced with language advancing the pilot program, said he hadn't seen the substitute prior to Friday’s meeting and voted against it.

    “This was just placed in front of me,” he said. Lee objected to a provision in the substitute recommendations calling for $30 million in new spending on homelessness support.

    “Without knowing where this money's coming from, I'm going to have to vote no,” he said.

    Lee told LAist he supports stronger oversight and technical improvements to Measure ULA, but believes a ballot measure is the right approach.

    “Voters deserve the opportunity to consider targeted changes that would preserve the intent of the measure while addressing its unintended impacts on housing production and real estate activity in Los Angeles,” the councilmember said, in a statement.

    Friday's meeting was the committee's final scheduled hearing. The committee, which is set to dissolve June 1, also voted to advance a narrower nonprofit tax refund limited to organizations that can prove all sale proceeds went directly to affordable housing.

    The committee continued a separate motion on fire exemptions for Palisades fire victims, which will be heard by another council committee. A motion to loosen eligibility rules for the ULA Citizens Oversight Committee was noted and filed.

    Councilmember Imelda Padilla, who introduced several of the committee's motions, said the process had been guided by a commitment to protect the measure.

    "My goal has always been to listen carefully, bring people into the conversation, and protect ULA while honoring the voters' intent," she said at Friday’s meeting.

    In her closing remarks, Jurado reflected on the three-member committee’s past work.

    “We released $14 million in rental assistance to the most vulnerable Angelenos and $300 million for affordable housing,” she said. “We did in six or seven meetings what others couldn't do in five years.”

    The ad hoc committee's recommendations now move to the full City Council.

    Harris-Dawson and Lee’s ballot measure motion will be considered by the City Council’s rules committee at a later date, officials said.

  • Celebrate movie monsters in Pasadena this weekend
    A light skinned woman wearing eerie makeup that makes her look like a green and pink tinged elf. She's wearing a headpiece made of grass and flowers. Another light skinned woman with tatooed arms, wearing a grey T shirt, is helping to put on the costume and make up.
    L.A.-based Makeup Designory School designs a fantasy woodland creature at a past Monsterpalooza.

    Topline:

    The annual movie-monster bash for horror fans returns to the Pasadena Convention Center this weekend. The event features panel discussions, celebrity photo ops, a monster museum, live makeup demos and over 400 exhibitors.

    What can I expect: Rub elbows with legendary beastie creators, browse hundreds of vendors who traffic in the weird and unsettling, and marvel at the practical effects that’ll make your flesh creep.

    What should I wear: Cosplay as your favorite filmic haunts or don a classic tee celebrating genre history. Just come ready to adore all things that gnaw and gash.

    Read on... for more details about the event.

    Monsterpalooza, the annual movie-monster bash for horror fans, returns to the Pasadena Convention Center this weekend, starting Friday night (May 29) and lasting through Sunday.

    What to expect

    Now in its 18th year, devotees can rub elbows with legendary beastie creators, browse hundreds of vendors who traffic in the weird and unsettling, and marvel at practical effects that’ll make your flesh creep.

    Dozens of panels and presentations are scheduled, including a deep-dive into the 95th anniversary of the Dracula and Frankenstein movies by writer Julian David Stone.

    Bright classic horror movie posters for The Vampire and the Bride of Frankenstein make a lively background for a light skinned bald headed man who sits on the stage talking into a microphone.
    Writer Julian David Stone gives a presentation at a past Monsterpalooza event.
    (
    Perry Shields
    /
    Courtesy Julian David Stone
    )

    Stone said that the two classic movies have left a lasting impact.

    Dracula is a movie about supernatural horror..... and Frankenstein is about technological or man-made horror," he said. "You can just trace those two themes all the way forward to this past year with Sinners and Megan 2.0."

    A light skinned man in a baseball hat, blue polo shirt and jeans stands next to "armageddon rat", a hideous human sized rat in medievel armor.
    Richard Redlefsen's Armageddon Rat at the PPI Booth at a past Monsterpalooza.
    (
    Steve Jennings Photography
    /
    Courtesy Visit Pasadena
    )

    Stone first attended the convention in 2008, returning over the years as a fan, spectator and presenter.

    “It’s just a terrific convention that celebrates all things horror,” Stone said. “There’s a lot of celebrities you can meet who were in these horror films and you can get pictures with them." He added that he’ll never forget when he met Carla Laemmle in 2010 — the last living cast member of the original 1931 Dracula.

    Two men with light tone with grey hair and beards stand either side of a clown with grotesque features wearing a filthy clown costume.
    Mike Mekash and Chris Nelson re-created Twisty the Clown on Dan Gilbert at the PPI Booth at a past Monsterpalooza.
    (
    Steve Jennings
    /
    Courtesy Visit Pasadena
    )

    Who's attending

    If you’re jonesing to be photographed with high-profile entertainers (expect a fee for many), this year's event has a line-up that includes musician Alice Cooper, actress Lin Shaye from the Insidious movie franchise and David Howard Thornton, who plays Art the Clown in the popular Terrifier movie series.

    Cosplay and crazy costumes are encouraged, although a T-shirt celebrating a classic horror movie will also do. Just come ready to adore all things that gnaw and gash.

    MONSTERPALOOZA details

    Location: 300 E. Green St., Pasadena

    Ticket prices at the door: Friday $50, Saturday $55, Sunday $55, 3-day pass $99

    Hours: Friday 6 p.m. - 11 p.m., Saturday 11 a.m. - 6 p.m., Sunday 11 a.m. - 6 p.m.

    More details >