Just for a minute, think about how much of the plastic you use today will end up as trash. Drink bottles? Grocery bags? Food wrappers? If you live in the United States, it’ll probably add up to about a pound of stuff — just today.
Why it matters: Most plastic is dumped in landfills or becomes pollution in places like rivers and oceans, according to the Organisation for Economic Co-operation and Development. Along the way, it sheds microplastics that can make their way into animals and people. Just 4% of plastic in the U.S. is recycled.
Why now: It wasn’t always this way. But over the past 70 years, plastic has become embedded in nearly every aspect of human life. The world produces around 230 times more plastic now than it did in 1950, according to Our World in Data.
Plastic became ingrained in modern life in large part because the plastics industry started working in the 1950s to convince people to embrace the material as cheap, abundant and disposable.
Just for a minute, think about how much of the plastic you use today will end up as trash. Drink bottles? Grocery bags? Food wrappers? If you live in the United States, it’ll probably add up to about a pound of stuff — just today.
Most plastic is dumped in landfills or becomes pollution in places like rivers and oceans, according to the Organisation for Economic Co-operation and Development. Along the way, it sheds microplastics that can make their way into animals and people. Just 4% of plastic in the U.S. is recycled.
It wasn’t always this way. But over the past 70 years, plastic has become embedded in nearly every aspect of human life. The world produces around 230 times more plastic now than it did in 1950, according to Our World in Data.
Plastic became ingrained in modern life in large part because the plastics industry started working in the 1950s to convince people to embrace the material as cheap, abundant and disposable.
The marketing campaign worked so well that litter soon became a problem across the U.S., and there was a public backlash. The industry responded by pitching recycling. But almost from the outset, corporations knew that recycling probably wouldn’t work to rein in waste, multiple investigations have shown.
And even if nations can broker a deal, it’ll be a daunting task to actually reduce the world’s consumption of plastic, which is in almost everything, from clothing and diapers to medical devices.
“We’ll continue to need plastic for specific uses,” Inger Andersen, executive director of the United Nations Environment Programme, said at the latest round of U.N. negotiations in Canada in April. “But there’s a growing agreement,” she said, that a lot of single-use plastic “can probably go.”
Vintage Bakelite and other plastic objects at a museum in England.
(
Matt Cardy/Getty Images
/
Getty Images Europe
)
The plastics industry pitched disposability to make more money
As part of the treaty talks, some countries want to cap production of new plastic, which is made from oil and gas. However, those efforts are opposed by big fossil fuel producers that are determined to keep plastic demand growing. State and local governments in the U.S. have tried to limit pollution by passing laws that ban plastic shopping bags or single-use plastic bottles.
The industry has responded by fighting regulations that could hurt demand for its products. It says the solution to environmental problems is better recycling, not using less plastic.
Matt Seaholm, chief executive of the Plastics Industry Association, said his group is advocating on behalf of plastic producers and consumers alike, since “it is an essential part of society at this point.”
Synthetic plastic was patented in the early 1900s. It was known as Bakelite, and it sparked a boom in durable and affordable consumer goods. Soon, companies started selling different kinds of plastic. At first, most of it was marketed as sturdy and reusable. One television ad from 1955 — about a made-up homemaker named Jane in a made-up place called Plasticstown, USA — touts how plastic containers are ideal for families because they won’t break if kids accidentally drop them.
But soon, the messaging started to change. In 1956, the industry learned about a new way to boost sales — and profits. At the plastics industry’s annual conference in New York, Lloyd Stouffer, the editor of an influential trade magazine, urged executives to stop emphasizing plastics’ durability. Stouffer told the companies to focus instead on making a lot of inexpensive, expendable material. Their future, he said, was in the trash can.
Companies got the message. They realized they could sell more plastic if people threw more of it away. “Those corporations were doing what they’re supposed to do, which is make a lot of money,” said Heather Davis, an assistant professor at The New School in New York who’s written about the plastics industry.
Garbage is dumped at the Fresh Kills Landfill in Staten Island, New York, in 1989.
(
David Cantor/AP
/
AP
)
Throw-away living was a foreign concept in 1950s America
But getting people to throw away items after a single use took a lot of work.
Adults in the 1950s had lived through The Great Depression and World War II, and they were trained to save as much as possible, Davis said.
“It was a really difficult sell to the American public in the post-war period, to inculcate people into a throwaway living,” she said. “That is not what people were used to.”
A solution companies came up with was emphasizing that plastic was a low-cost, abundant material.
A 1960 marketing study for Scott Cup said the containers were “almost indestructible,” but that the manufacturer could still convince people to discard them after a few uses. To counter any “pangs of conscience” consumers might feel about throwing them away, the researchers suggested a “direct attack”: Tell people the cups are cheap, they said, and that “there are more where these came from.”
A few years later, Scott ran an advertisement saying its plastic cups were available at “‘toss-away prices.”
“The happy day has arrived,” Stouffer wrote, “when nobody any longer considers the [plastic] package too good to throw away.”
Workers remove garbage floating on the Negro River in Manaus, Brazil.
(
Edmar Barros/AP
/
AP
)
A booming market hit a consumer backlash
By the early 1970s, plastics were booming. The market was expanding faster than the “rosiest of predictions,” and its growth prospects were “out of sight,” an executive at the chemical company DuPont told the Chamber of Commerce in Parkersburg, West Virginia, in 1973. Soon, big soft drink companies introduced plastic soda bottles.
But the industry faced a growing public-relations problem that was especially threatening to beverage companies, whose names were stamped on the packaging: Plastic litter was becoming an eyesore across the country.
“Even if you’ve convinced people that maybe the disposability of plastics isn’t such a bad thing, people are still seeing this waste out in public,” Bart Elmore, a professor of environmental history at Ohio State University, said.
So drink makers went on offense. Elmore said they fought bans on throw-away bottles and joined the plastics industry in pushing recycling as an environmental solution.
Trade groups for plastic companies say those investigations don’t accurately reflect today’s industry.
There isn’t evidence that drink makers were part of those internal discussions about recycling’s viability. But Elmore said they should have had enough information at the time to know recycling was a risky bet.
In 1976 — two years before big soft-drink makers introduced plastic soda bottles — a study by the U.S. Food and Drug Administration concluded that “substantial recycling of plastics is unlikely in the near future.” That echoes the agency’s 1975 draft report that found “recycling of plastic bottles is unlikely to be commercially feasible.”
“To make a gamble like that, where public agencies and public documents are saying this at the time, I think raises real questions about culpability, accountability in an era when I think a lot of people are asking for that,” Elmore said.
Less than 10% of plastic waste is recycled globally. As countries try to negotiate a global waste agreement, activists and scientists are focusing a lot of their attention on chemical and fossil fuel companies that make plastic. But Elmore said consumer goods companies like beverage makers also deserve scrutiny, because they use a ton of plastic packaging and rank as some of the biggest plastic polluters globally.
“If they take a stand, one way or the other, it has a huge global impact,” Elmore said.
A business group called the American Beverage Association said in a statement to NPR that one of its highest priorities is creating a so-called circular economy where plastic is recycled and reused to prevent waste.
An aerial view of Buffalo, New York, facing Lake Erie.
(
Bruce Bennett/Getty Images
/
Getty Images North America
)
A lawsuit aims to hold a major plastic polluter accountable
The disposable culture that was fostered by the plastics industry is playing out in places like the Buffalo River, which empties into Lake Erie in western New York. Plasticdebris litters the banks of the river, and it breaks down into fragments called microplastics that accumulate in the lake, contaminating drinking water for about 11 million people.
One morning this spring, volunteers met at the river to clean up some of the pollution. “We see plastic tops, bottles, we have single-use plastics from takeout food,” said Jill Jedlicka, who leads Buffalo Niagara Waterkeeper, a nonprofit that organized the event.
It’s constant work. The debris that volunteers collected will be replaced in weeks by more plastic trash. “It’s an onslaught,” Jedlicka said.
A lot of the plastic waste around the Buffalo River is packaging sold by the food and beverage giant PepsiCo, according to a lawsuit that New York State Attorney General Letitia James filed last year against the company. New York prosecutors say plastic pollution around the Buffalo River is a public nuisance, and that Pepsi contributes to the problem by selling tons of single-use packaging.
Activists say lawsuits like the one New York filed against Pepsi are a way to try to hold corporations accountable.
In a court filing, Pepsi said it isn’t responsible for the Buffalo River pollution, and that it shouldn’t have to warn people that plastic waste poses environmental and health risks.
“Consumers are more than capable of purchasing a beverage or snack product, consuming it, and placing the packaging in a recycling or waste bin,” the company said.
Researchers say companies often blame consumers when plastic waste gets into the environment.
Pepsi said in statements to NPR that “no single group or entity bears responsibility for plastic pollution,” and that it is trying to improve recycling and reduce how much new plastic it uses.
However, in its latest sustainability report, Pepsi said its use of new plastic increased slightly in 2022, partly because recycled material was expensive and hard to find. Pepsi isn’t alone: Despite growing public pressure, companies increased their use of new plastic by 11% between 2018 and 2022, according to data compiled by the Ellen MacArthur Foundation.
“There is so much that the plastics industry needs to do to improve the sustainability of plastics,” said Shelie Miller, a professor at the School for Environmental Sustainability at the University of Michigan. But she says consumer culture is also part of the problem.
“If our stance is, consumers should be able to consume whatever they want in whatever quantity they want and it’s someone else’s job to deal with it,” Miller said, “that’s not a path toward sustainability.”
People in the float for Pigeon's Roller Skate Shop roll past during the 41st annual Long Beach Pride Parade along Ocean Boulevard.
(
Dania Maxwell/Los Angeles Times via Getty Imag
/
Los Angeles Times
)
Topline:
The Long Beach Pride Parade is Sunday. Several road closures are scheduled and parking will be impacted along and near the parade route.
When is the parade? 10 a.m. Sunday, May 17.
Parking impacts and street closures: Those start at 4 a.m. Sunday.
Read on for all the details…
This weekend's Long Beach Pride Festival was canceled by the city on Friday — hours before kickoff. The city said festival organizers failed to provide the required safety documentation.
The Pride Parade, managed and funded by the city, will continue as scheduled on Sunday at 10 a.m.
The parade will start at Ocean Boulevard and Lindero Avenue and travel along the Ocean Boulevard coastline to Alamitos Avenue in Downtown Long Beach.
Roads will close and parking will be restricted starting hours before the parade. Streets are expected to reopen by 2 p.m.
No parking on these streets
Between 4 a.m. and 2 p.m. on Sunday parking won’t be allowed on:
Ocean Boulevard from Redondo to Atlantic Avenues
The immediate side streets on the north and south sides of Ocean Boulevard from Redondo to Atlantic Avenues
And these streets will be closed
The following streets will be closed to traffic during their designated times:
6 a.m. and 2 p.m. — Ocean Boulevard between Redondo and Lindero, including side streets on the north and south side of Ocean Boulevard
7 a.m. and 2 p.m. — Shoreline Drive between Ocean Boulevard and Shoreline Village Drive
8 a.m. and 2 p.m. — Ocean Boulevard between Lindero and Atlantic, including all side streets on the north and south side of Ocean Boulevard
8 a.m. and 2 p.m. — Alamitos Avenue between Ocean Boulevard and Broadway
Where you can park
Long Beach Pride says that parking will be available at the Long Beach Convention Center at 400 E. Seaside Way. Accessible parking and viewing will be available at Junipero and First Street, near Bixby Park.
Ride the Metro
Take the LA Metro A Line and exit 1st Street Station in Downtown Long Beach. After you exit, it's roughly a 10-minute walk down Ocean Boulevard to the parade festivities at Marina Green Park.
Harvey Weinstein's latest sex crimes trial ended with a hung jury Friday, on the third day of deliberations. It was the second time in a year a jury was unable to reach a verdict on the same charge.
Background: The mistrial concludes a month-long trial that was quieter than Weinstein's previous court appearances, with a diminished media presence and less public attention. Earlier this year, Weinstein hired a new legal team, including high-profile criminal defense attorneys such as Marc Agnifilo, known for representing Luigi Mangione and Sean "Diddy" Combs.
Read on ... for more the Weinstein trials.
Editor's note: This story includes descriptions of allegations of sexual assault and rape.
Harvey Weinstein's latest sex crimes trial ended with a hung jury Friday, on the third day of deliberations.
It was the second time in a year a jury was unable to reach a verdict on the same charge.
Accusations against the former Hollywood mogul came to define the #MeToo movement, and he was first convicted of assaulting Jessica Mann in 2020. The former aspiring actress testified Weinstein raped her at a DoubleTree hotel in Manhattan in 2013. But that verdict, along with another charge, was later overturned.
In a second New York trial last summer, Weinstein was found guilty on one count of a criminal sexual act in the first degree and not guilty on another. But a third charge, of raping Mann, ended in a mistrial after the jury foreperson declined to return to deliberations, citing concerns for his safety.
Weinstein had returned to court for a third New York trial in April, this one focusing on Mann's allegations. But on Friday morning, Judge Curtis Farber received a note from jurors stating they were unable to reach a unanimous decision. Farber then read jurors a modified deadlock charge, known as an Allen charge, urging them to resume deliberations.
Jurors soon responded with another note restating their position. "We feel that no one is going to change where they stand," it said. Nine jurors fell on the side of not guilty; three supported a guilty verdict, Weinstein's lawyers told press outside of the courtroom.
The prosecution has until late June to decide whether they'll try the case again.
Outside of court, 55-year-old juror Rick Treese said that the group diverged on "where we actually had facts." He told reporters, "We didn't have enough facts to grasp onto, so it was emotion." People in the group "had varying emotions about it based on [their] experience in life."
"Everybody respected each other. Everybody respected their backgrounds. It was very civil. I feel certain that we dug into it enough."
Another juror, Josh Hadar, said his vote was for "not guilty," in part because he felt there might be parts of Mann's testimony that were "fabricated."
"I think the prevailing thought was that the witness had a lot of inconsistencies in her story," he said.
The mistrial concludes a month-long trial that was quieter than Weinstein's previous court appearances, with a diminished media presence and less public attention. Earlier this year, Weinstein hired a new legal team, including high-profile criminal defense attorneys such as Marc Agnifilo, known for representing Luigi Mangione and Sean "Diddy" Combs.
Defense attorneys argued that Mann and the then-married Weinstein had a consensual, on-again, off-again relationship over many years. But Mann testified that on that 2013 morning at the DoubleTree hotel, Weinstein "command[ed]" her to undress and penetrated her despite Mann repeatedly saying "no." Weinstein has denied all allegations of sexual assault.
Agnifilo said outside court on Friday, "It's our job not just to win this case. There is an entire legal knot that needs to be untangled. And we're going to start untangling that knot strand by strand with the New York case and then the California case. So this really is just a first step." He said that this latest mistrial might not be "the win [Weinstein] wanted, but it's a win."
"For nearly a decade, Jessica Mann has fought for justice. Over the course of many weeks during three separate trials, she relived unthinkably painful experiences in front of complete strangers," the statement said. "Her perseverance and bravery are inspiring to the members of my office, and more importantly, to survivors everywhere."
Weinstein's lawyers have said that he is in poor health. He used a wheelchair in court and did not testify on the stand in this trial, nor during any of his previous criminal cases. At one point during jury deliberations, Judge Farber announced Weinstein could not appear in court due to complaints of "chest pains."
Weinstein has given a limited number of interviews from prison, including with far-right podcaster Candace Owens and the Daily Mail. Most recently, he spoke with The Hollywood Reporter from Rikers Island.
When asked whether he had apologized to any of the women who brought charges against him, Weinstein told The Hollywood Reporter, "I apologized to them generally. You can't call them when you're in a trial with them. But I'll say it here today: I apologize to those women. I'm sorry. I shouldn't have been with them in the first place. I misled them."
Citing his health issues, including bone marrow cancer, Weinstein said, "I'm dying here. And the DA's idea is probably to have me dying in prison. But I am dying."
Keep up with LAist.
If you're enjoying this article, you'll love our daily newsletter, The LA Report. Each weekday, catch up on the 5 most pressing stories to start your morning in 3 minutes or less.
Makenna Cramer
covers the daily drumbeat of Southern California — events, processes and nuances making it a unique place to call home.
Published May 16, 2026 5:00 AM
Contestants compete at the Red Bull Soapbox Race in Des Moines, Iowa.
(
Grant Moxley
/
Courtesy Red Bull
)
Topline:
More than 30 teams will take their handmade cars through a custom downhill course of twisty turns and obstacles Saturday as the Red Bull Soapbox Race returns to Los Angeles for the first time in nearly a decade.
Why it matters: One of the homegrown teams trying their luck this year is made up of a group of renters and friends in Santa Monica and Victorville who built their “Runaway Hot Dog Stand” soapbox on an apartment patio.
Why now: Saturday's race includes competitors from across Southern California and beyond.
The backstory: Another entrant on Saturday isthe Los Ingenieros, a group of mechanical engineering students from Cerritos College in Norwalk, who have taken inspiration from the team’s Hispanic heritage and Los Angeles culture.
Read on ... to meet some of the teams.
More than 30 teams will take their handmade cars through a custom downhill course of twisty turns and obstacles Saturday as the Red Bull Soapbox Race returns to Los Angeles for the first time in nearly a decade.
Teams from across the country were selected from hundreds of applicants to compete on creativity, design, showmanship, course navigation and time.
There are no engines allowed in this race — all soapboxes must be gravity-powered.
Fully-functioning brakes and steering are required, but almost every other aspect of the engineering and design is left up to the competitors’ imaginations. According to Red Bull, the soapbox should be an extension of its team, the wilder and more outrageous the better.
From real racers to a car made out of bicycle parts
Contestants take on the course at the Red Bull Soapbox Race in Salt Lake City, Utah, in 2025.
(
Long Nguyen
/
Courtesy Red Bull
)
The race includes competitors from across Southern California and beyond.
UCLA Bruin Racing, made up of the school’s Formula SAE Squad (which also design and race specialized cars), entered with its “Mk. 9 racer” soapbox that was originally an out of commission EV car.
Metro LA repurposed parts from some of the unclaimed bikes left behind on the transit system for its “carrot-colored” bus design (and yes, that is the agency’s nod to Tyler, the Creator’s song "Rah Tah Tah." IYKYK).
One of the homegrown teams trying their luck this year is made up of a group of renters and friends in Santa Monica and Victorville who built their “Runaway Hotdog Stand” soapbox on an apartment patio.
“The fact that we're able to do this shows that I mean anybody could do this, and honestly could do anything else,” Carlos Monson, captain of the Speedy Wiener team, told LAist.
The Speedy Wiener team drew their design inspiration from L.A.’s iconic hot dog carts, typically a small grill that serves bacon and veggie toppings outside concerts, sporting events and tourist attractions.
The Speedy Wiener team modeled their soapbox after L.A.'s iconic hotdog carts.
(
Courtesy Carlos Monson
)
“For us, luckily, a majority of them are Latino and we're like, you know what, this is actually a perfect opportunity because the whole team is Latino,” said Monson, who will also be driving the soapbox.
The group of friends, between 18 and 21 years of age, built most of their cherry-red car on Monson’s apartment patio under Victorville’s glaring sun.
The Speedy Wiener repurposed the base of an old, rickety go-kart frame for their "Runaway Hotdog Stand" soapbox.
(
Courtesy Carlos Monson
)
They repurposed the base using an old, rickety go-kart frame that Monson said took about an hour just to carry up the stairs and get through the front door.
They worked on the soapbox in between classes and shifts at work. The final touches include stamping their Speedy Wiener logo and adding a mock-menu to the frame. There’s also ketchup and mustard bottles with yellow and red streamers hanging from the nozzles and a rainbow umbrella over the wheel.
The team, made up of renters between 18 and 21 years old, built most of the soapbox on their captain's apartment patio in Victorville.
(
Courtesy Carlos Monson
)
For the car’s structure, Monson turned to a collection of cardboard boxes he had lying around after a recent move and attached the various pieces with zip ties.
“We'll be able to hopefully last when they make it down the race track,” he said.
Engineering students’ big break
Another entrant on Saturday isthe Los Ingenieros, a group of mechanical engineering students from Cerritos College in Norwalk, who has taken inspiration from the team’s Hispanic heritage and Los Angeles culture.
Their car is lucha libre-themed with rails modeled after a wrestling ring and the driver donning a muscle suit and mask.
The red, white and green colors represent the Mexican flag and features Chicano-style pinstriping from L.A.’s lowriders, as well as some Aztec patterns.
The Los Ingenieros team is made up of a group of mechanical engineering students from Cerritos College.
(
Courtesy Ruben Orozco
)
“It's definitely going to be a powerful testimony to our culture,” said Ruben Orozco, a Los Ingenieros member from La Mirada.
The team never expected to be picked for the race, and Orozco said the invitation has been “mind-blowing” and “surreal.”
Arelie Marquez, another member from Long Beach, told LAist she sketched the design for the modified go-kart frame before the team chopped the wheels, boosted the back axle and added suspension. While some of the students drew up blueprints on engineering computer software, Marquez used her welding experience to help mount the brackets — all in Orozco’s backyard.
As a community college student, Orozco said he’s felt like he’s missed out on opportunities to showcase their knowledge and innovations compared to students in the Cal State or UC system, but the Red Bull Soapbox Race has helped shed that notion.
“Not only has it been reassuring to myself, but also we've used it as a platform to kind of show others in STEM, in community colleges, that you could do crazy things as a student,” he said.
And yes, the team is already highlighting the unique engineering experience on their resumes, according to Gabriel Ramirez, a Compton resident and another member along with his twin brother, Hector.
Their next challenge? Cramming for finals next week.
How to watch this weekend
The Red Bull Soapbox Race in downtown L.A. is free and open to the public:
Where: 200 N Grand Avenue, Los Angeles (event map here)
Red Bull recommends taking rideshare or public transit to the event. Metro’s Civic Center/Grand Park stop is less than a minute walk away.
Robert Garrova
explores the weird and secret bits of SoCal that would excite even the most jaded Angelenos. He also covers mental health.
Published May 16, 2026 5:00 AM
The Surfrider Foundation's 2025 paddle out at Refugio State beach marked the 10 year anniversary of the Plains All American oil spill.
(
Courtesy Surfrider Foundation
)
Topline:
The Surfrider Foundation is hosting a protest in the Pacific Ocean on Sunday to oppose what it sees as mounting threats to our California coastline.
The backstory: In 2015, a pipeline operated by Plains All American spilled more than 100,000 gallons of crude oil near Refugio State Beach in Santa Barbara County. Hundreds of marine mammals were killed or injured and beaches across the region were contaminated. In March, the Trump administration invoked the Defense Production Act to bring that same pipeline, now run by Sable Offshore, back online.
The pushback: The restart, along with the Trump administration’s push to open the California coast up to new oil and gas drilling for the first time in decades, has the Surfrider Foundation and other environmental protection groups sounding the alarm.
The paddle out: On Sunday morning, the Surfrider Foundation will host a spiritual ritual in surf culture: a paddle-out into the ocean at Refugio State Beach. Read on for details.
The Surfrider Foundation is hosting a protest in the Pacific Ocean on Sunday to oppose what it sees as mounting threats to our California coastline.
In 2015, a pipeline operated by Plains All American spilled more than 100,000 gallons of crude oil near Refugio State Beach in Santa Barbara County. Hundreds of marine mammals were killed or injured and beaches across the region were contaminated.
Bill Hickman, a senior regional manager with the Surfrider Foundation, remembers it well.
“I live in Ventura. We had a bottlenose dolphin wash up here that was covered in oil,” Hickman told LAist. “That was really sad to see. And there was oil on the beach all the way down to L.A.”
In March, the Trump administration invoked the Defense Production Act to bring that same pipeline, now run by Texas-based Sable Offshore, back online. The company says that the system will produce tens of thousands of barrels of oil a day, as well as “provide a secure, consistent source of domestic crude oil, replacing approximately 1 million barrels per month of imports.”
Refugio Paddle Out
Refugio paddle out
Refugio State Beach 10 Refugio Beach Rd., Goleta Sunday, May 17. Event starts at 8:30am
But Hickman and other environmental advocates say restarting the pipeline raises serious concerns. California sued the Trump administration in March to keep it shut.
“Right now it seems like if you’re not outraged you’re not paying attention,” Hickman said. “And luckily a lot of people are really fired up about all of the threats to the environment and particularly the Santa Barbara channel.”
Oil spills like the one in 2015 could also deeply affect tourism, the fishing industry and lead to billions in cleanup costs, according to Gov, Gavin Newsom’s office. In a January 2026 statement opposing the Trump administration’s new offshore drilling plans, the governor’s office said the state's coastal economy “supports hundreds of thousands of jobs and generates over $44 billion annually.”
On Sunday morning, Hickman will be part of a spiritual ritual in surf culture: a paddle-out into the ocean at Refugio State Beach.
He said anyone with a human-powered craft is welcome to join the circle to oppose drilling on our coasts.
“People are standing up. There’s a lot of opposition,” Hickman said. “Californians really treasure our coast, our beaches, our waves and really want to protect them.”