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The Brief

The most important stories for you to know today
  • How the drama explored LA stories
    Three young Black men stand together on a road overlooking the downtown L.A. skyline and a somewhat smoggy sky. A portion of a silvery blue vintage car is visible but blurry in the foreground, with fuzzy dice hanging from the rearview mirror. The young man in the center puts his arms on the shoulders of each of the men standing next to him.
    Jordan L. Jones (left to right) as Jazz, Jabari Banks as Will and Olly Sholotan as Carlton in the finale of "Bel-Air" on Peacock.

    Topline:

    Inspired by a 2019 trailer written and directed by Morgan Cooper that reimagined "The Fresh Prince of Bel-Air" as a drama, Bel-Air premiered on Peacock in 2022. It ran for four seasons, making it the streamer’s longest-running original series. The show’s final three episodes dropped earlier this week.

    The perspective: Carla Banks-Waddles, the Bel-Air showrunner for seasons 2-4, talked with LAist about the pressures that came along with reimagining the beloved sitcom and the opportunities it offered — like exploring more of Los Angeles and filming on location.

    Read on … for the full interview and backstory behind some cameos from original Fresh Prince cast members.

    Bel-Air, the dramatic reimagining of the beloved ‘90s sitcom The Fresh Prince of Bel-Air, aired its series finale this week.

    Inspired by a 2019 trailer written and directed by Morgan Cooper, Bel-Air premiered on Peacock in 2022 with Cooper as showrunner and Fresh Prince star Will Smith among the executive producers. It ran for four seasons, making it the streamer’s longest-running original series, and brought several of the original sitcom’s cast members back in new guest roles (and one old one).

    Carla Banks-Waddles (Good Girls, That’s So Raven) joined Bel-Air as showrunner in its second season and won an NAACP Image Award for her writing on the show.

    She spoke with LAist host Julia Paskin about how the series paid homage to its source material and put the real Los Angeles more front and center than the original series was able to.

    On doing The Fresh Prince justice and not letting it be a constraint

    “We feel the responsibility and the weight of what this IP is for people,” Banks-Waddles says. “Because it’s this beloved show. And it was beloved to all of us [writers] too. So I think we feel the weight. We wanna honor the original, we don't want to disrespect it, but we also kind of have to pick it up and put it aside and go, ‘OK, but how do we make Bel-Air stand on its own?'”

    Two Black teen boys smiling and dancing and slightly off the ground with their hands in the air at a house party. A still of a scene of them doing the "Apache" dance made popular by "The Fresh Prince of Bel-Air."
    Jabari Banks and Olly Sholotan in a scene from the final season of "Bel-Air."
    (
    Anne Marie Fox/PEACOCK
    /
    Episodic
    )

    For fans of the original series, Bel-Air included plenty of nods to beloved storylines and moments (like Carlton and Will dancing to “Apache (Jump On It)” by The Sugarhill Gang, which happens in the final season).

    But even for people not familiar with The Fresh Prince, Banks-Waddles says, “You can still come to [Bel-Air] and go, ‘I love this.’ So I think it's just finding that balance of feeling the responsibility but then filing it away and saying, ‘But this is its own show.’ [...] And just having fun with it and telling the stories that we wanna tell, that feel important, that feel fun, that feel meaningful.”

    But figuring out how to wrap up the series also brought new pressures.

    “So many times you stay with a show 'til the end, and then you're let down by a finale,” Banks-Waddles says, “and I just did feel the responsibility of fans who were skeptics in the beginning who did tune in and understand, ‘Oh, this is different. I'm gonna watch it and support it, and I like it.’ And they stayed on the ride with us. So I want this to feel like a thank-you to everybody who stuck with us.”

    Ultimately, Banks-Waddles says she wanted the audience to feel like the finale was less of an ending and more of a sendoff for the characters, hence the last episode’s title, “The Next Act.”

    “Even though it feels like a goodbye, I do want people to think even though I'm not gonna be with the Banks family in their next act and what they're going off to, that you're gonna feel joy and hope for all of them.”

    Bringing back original cast members

    Over the course of four seasons, Bel-Air brought back several original cast members of The Fresh Prince and cast them in new roles — including Tatyana Ali who played younger sister Ashley Banks, Joseph Marcell who played the Banks family butler Geoffrey, and this season, Will’s original Aunt Viv, actress Janet Hubert.

    A middle aged Black woman sits at a dining table with a teacup in front of her. She is wearing a white t-shirt with a colorful orange, yellow and black tie-dyed cardigan over it and a beaded black, orange and yellow necklace.
    Actress Janet Hubert in a scene from the final season of "Bel-Air."
    (
    Anne Marie Fox/PEACOCK
    /
    Episodic
    )

    Hubert left the original show amid conflict with Will Smith and was recast, but in recent years, she publicly reconciled with Smith.

    The fact that Hubert was on board with taking on a role in the final season, Banks-Waddles says, “felt poetic.”

    The most important part, she says, was always to make the cameos feel organic and purposeful, “not  forced or too gimmicky.”

    Los Angeles plays itself

    Unlike The Fresh Prince of Bel-Air, which filmed entirely on soundstages in front of a studio audience, Bel-Air had more freedom to film in different L.A. locations.

    Set in Bel-Air (though the Banks home in the series actually was in the city of Bradbury), the show also spends a lot of time in South L.A.

    Banks-Waddles says the initial thinking was that because Will is from West Philadelphia, he would feel an affinity for South L.A., where his friend Jazz lives. And it also opened up more storytelling possibilities: “Like the gentrification of South L.A. ... the [SoFi] stadium coming and just how neighborhoods are changing and how it's impacting that community.”

    The state of Black TV

    Asked about studios and streamers backsliding on investments in content created by and about people of color, Banks-Waddles says she has felt a marked difference today compared to four or five years ago, when it felt like more doors were opening.

    Now, she says, “I know there is a feeling that those doors are narrowing and that our time has maybe passed. But I also think a part of it is just the industry and that we see it ebb and flow. We see sometimes we're hot, sometimes we're not. But I like to believe that good storytelling is here to stay, and that includes our stories.”

  • Why more are ditching rideshares for Metro
    Several people exit a train at a stop. One person holds an E-scooter.
    A packed Metro. Young Angelenos are increasingly ridding the Metro.

    Topline:

    Free passes, safer stations, rising gas prices and expanding lines are inspiring a new generation to ditch cars and ride transit.

    Why it matters: More than 500,000 students, including community college students, across L.A. County now ride Metro through its GoPass program, with nearly 60 million student boardings since 2021. Metro says its overall ridership has also continued to recover since the pandemic, reaching more than 82% of pre-pandemic levels in January 2025 and extending a run of more than two years of growth.

    Trains vs cars: L.A.’s landscape is built around cars and freeways, with many Metro stops located in inconvenient places. “It’s hard to fit a transit system into land use that’s built around the car, because you may have to walk that last mile, and if there isn’t just much around, it can be unsafe,” Jacob Wasserman, a research program manager at UCLA’s Institute of Transportation Studies, said.

    Read on... for more on how students are feeling about the Metro.

    This story first appeared on The LA Local.

    On most weekday afternoons at the Expo Park/USC Metro station outside the University of Southern California, the platform feels like an extension of campus life. People are usually bunched up in pairs or groups. Many wear USC crewneck sweatshirts and talk about campus life as they straddle the edges between downtown Los Angeles and the classroom. What they aren’t talking about are their cars or debating the pros and cons of taking an Uber versus a Waymo. 

    “Ubering is expensive every time I’m going somewhere, it’s at least gonna be $30,” Jaiden Torres told The LA Local. Torres is a third-year student at Hofstra University doing a semester in Los Angeles. 

    He said a car is the last thing on his mind as he navigates the city. “That’s money that I could be spending on other things. So I try to opt out to take the train.”

    For many young Angelenos, the Los Angeles Metro isn’t a last resort. It’s how they move through the city. They’re embracing transit even as the system evolves and works to rebuild ridership and public trust.

    More than 500,000 students, including community college students, across L.A. County now ride Metro through its GoPass program, with nearly 60 million student boardings since 2021. Metro says its overall ridership has also continued to recover since the pandemic, reaching more than 82% of pre-pandemic levels in January 2025 and extending a run of more than two years of growth.

    In a statement, Metro attributed that increase in ridership to improvements in service, safety and a return of public confidence in the system. 

    For Josh Figueroa, a first-year urban planning major at the USC, transit is both a classroom topic and a daily necessity. Originally from Riverside, he moved to L.A. this year without a car and now relies on Metro to get around.

    “In terms of getting where I need to go, the Metro is very reliable,” he told The LA Local. “And, because I’m a student, it’s free.”

    And it’s not just USC students. Since 2016, Metro has offered a U-Pass partnership that allows students to get unlimited or discounted rides with their TAP cards. The program went from one major university in 2017 to nearly two dozen schools in 2025. 

    Jacob Wasserman is a research program manager at UCLA’s Institute of Transportation Studies. He told The LA Local that by offering passes, schools are helping create a culture of students using the Metro.  

    “At UCLA, every undergrad and grad student gets a pass. It makes the transit agency money because [schools] buy it for everybody, and the people who do use it get a ton of value. It’s effectively free,” he said. 

    For students juggling tuition, rent and groceries, the savings matter.

    “I’m definitely more inclined to take the Metro than an Uber because of finances,” Figueroa said. “It’s way cheaper to take the Metro.”

    Figueroa also feels more a part of L.A. when riding. “I feel more in connection with a community or in connection with a city when I’m taking the resources and the transportation that they provide,” he said. 

    But there are drawbacks. 

    People wait inside the train.
    On most weekday afternoons at the Expo Park/USC Metro station outside the University of Southern California, the platform feels like an extension of campus life. People are usually bunched up in pairs or groups. Many wear USC crewneck sweatshirts and talk about campus life as they straddle the edges between downtown Los Angeles and the classroom. What they aren’t talking about are their cars or debating the pros and cons of taking an Uber versus a Waymo.

    Trains vs cars

    L.A.’s landscape is built around cars and freeways, with many Metro stops located in inconvenient places. “It’s hard to fit a transit system into land use that’s built around the car, because you may have to walk that last mile, and if there isn’t just much around, it can be unsafe,” Wasserman said. 

    Figueroa has personally experienced this. “A lot of places I want to go, like a food spot somewhere, I’d need to drive because the Metro stops are in inconvenient places. If I get off at a Metro stop, I might have to walk 30 minutes to an hour,” he said. 

    But that may change. New Metro expansions are working to connect the city more efficiently.

    Metro’s “28 by 28” initiative aims to complete 28 major public rail transportation projects before the 2028 Olympic and Paralympic Games, including rail extensions, new light-rail segments and rapid bus transit lines. 

    Nine projects have been completed so far, including the A Line (formerly the Gold Line) Foothill Extension to Pomona. “[The A Line] is great for connecting college students out there,” Wasserman said. 

    He added that these projects are meant to serve everyday riders. “The difference that we’re seeing for the 28 Olympics is that a lot of these projects, even the bus projects, are designed to be Olympic supporting, but also legacy projects beyond that,” Wasserman said. 

    Wasserman hopes Metro’s expansion will help keep Angelenos connected across the city and is optimistic about its future.

    “We’re really ambitiously expanding our rail system,” he said. “If it can work in L.A., it can work anywhere in the U.S.”

    But another major issue affecting ridership is around safety. 

    Commuter safety concerns

    Figueroa noted that Metro stations with the fewest riders feel less safe.

    “In urban places that don’t have a lot of people, there’s this idea of having less eyes on the street. When you have less eyes and less people watching, people tend to feel unsafe because they feel alone. It’s very prevalent on the Metro,” Figueroa said.

    Torres noted the difference between the buses and trains in L.A. 

    “I feel a lot safer on the train than on the bus. On trains, if it feels unsafe, I can move to the next car. But on the bus you’re kind of stuck,” he said. 

    Transit agencies are paying attention to these concerns. Wasserman conducted a research project into the L.A. Metro Transit Ambassador Pilot Program, which provides a visible, customer-focused presence at stations and on vehicles. 

    “I think the ambassador program is working well. They’re just like extra eyes, so you’re not in an empty station,” Wasserman said. “They are also doing more serious stuff. They carry Narcan and address overdoses.” 

    Figueroa has noticed the changes. “I definitely feel safer. I don’t feel like I’m in danger or threatened,” he said. 

    The UCLA report concluded that Metro was “wise to consider, pilot, and now make permanent” the ambassador program. 

    The continuous improvements are also shaping how young people view the city itself. “I feel like [by taking the train] I’m getting to observe the working class or day-to-day people of L.A.,” Torres said.

  • Sponsored message
  • NEW UCI poll finds “sea change” in OC
    A person holds a sign that readers "No human is illegal".
    Protesters hold signs during an "ICE Out of OC" rally at Home Depot in Garden Grove on Aug. 19, 2025.

    Topline:

    Most Orange County residents favor offering undocumented residents a pathway to legal status rather than blanket deportation, according to a new poll from the University of California, Irvine School of Social Ecology. But that’s not true for a majority of Republicans (54%) who favor deportation, the poll found.

    Some other major takeaways: 

    • The majority of respondents agreed that violent criminals should automatically be deported, and that immigrants who are U.S. veterans should never be deported.
    • While 62% of respondents said they disapproved of President Trump’s handling of immigration issues, a smaller margin, 55% disapproved of his handling of the U.S.-Mexico border.

    Why it matters: Orange County is considered “purple” because the county’s two million voters are nearly evenly split, with one-third each registered as Republican or Democrat, and another third registered as No Party Preference or with a smaller political party.  

    “No matter which party you are, you have to find a way to appeal to independents,” said Jon Gould, dean of the School of Social Ecology.

    Read on… for more on what the poll found in Orange County.

    Most Orange County residents favor offering undocumented residents a pathway to legal status rather than blanket deportation, according to a new poll from the University of California, Irvine School of Social Ecology. But that’s not true for a majority of Republicans (54%), who favor deportation, the poll found.

    Jon Gould, dean of the School of Social Ecology, said the poll demonstrates the stark difference in public opinion on immigration between Republicans on one side, and Democrats and independents on the other.

    “ Majorities are very much in favor of immigration, paths to legal citizenship, and are hesitant to use the enforcement power too strongly," Gould said of the poll results. “It’s surprising in a purple county that we’re seeing both a strong majority one way, and a cleavage where one of the political parties [Republican] is off by itself compared to independents and Democrats.”

    Orange County is considered “purple” because the county’s 2 million voters are nearly evenly split, with one-third each registered as Republican or Democrat, and another third registered as No Party Preference or with a smaller political party.

    There was agreement across political parties on some issues, Gold said. The majority of respondents agreed that violent criminals should automatically be deported, and that immigrants who are U.S. veterans should never be deported.

    Poll showing overall views on immigration impacts, starting with majority agreement that it fills low-wage jobs, and ended with majority saying it's "not true" that immigration takes jobs from Americans.
    UC Irvine School of Social Ecology polled 1,200 Orange County adults on immigration issues in March 2026.
    (
    Courtesy UC Irvine School of Social Ecology
    /
    LAist
    )

    Gould also said the poll of some 1,200 adults demonstrates the nuanced opinions that most residents have on the subject of immigration. For example, a majority of all respondents (61%) support limiting immigration from countries the government deems dangerous or unstable.

    A poll asking whether any undocumented group should be automatically deported. It shows that most people from all political parties say violent criminals should be deported. Most people from all groups say nonviolent criminals, recent arrivals, the unemployed, and those who don't speak English should not be deported.
    Results of the UC Irvine poll on immigration show agreement across party lines on some nuanced questions.
    (
    Courtesy: UC Irvine School of Social Ecology
    /
    LAist
    )

    Some other key takeaways:

    • While 62% of respondents said they disapproved of President Donald Trump’s handling of immigration issues, a smaller margin, 55%, disapproved of his handling of the U.S.-Mexico border.
    • A majority said immigration fills essential low-wage jobs (76%) and enhances civic life (67%). A plurality also said immigration strains public services (48%).
    • Only small percentages of all respondents said they supported automatic deportation for immigrants convicted of non-violent crimes (23%), unemployed immigrants (16%), recent arrivals (11%), and non-English speakers (10%). 
    • On the question of ICE, 73% of Republicans said they supported the agency’s actions, whereas 67% of Democrats and 40% of independents said the agency should be abolished.

    Implications for the upcoming elections and immigration reform

    Trump’s aggressive immigration enforcement has taken a heavy toll in Orange County. Some families have lost breadwinners to deportation, while others have sought to limit their exposure by quitting jobs and staying indoors. Spending in the county decreased by about one-quarter of a percent immediately after enforcement ramped up last year, according to a separate UC Irvine study. That led to a $4.5 million decline in sales tax over an eight-week period, the study found.

    About 10 people in profile at a protest. One holds a sign that says "I.C.E. breaks bones, laws, freedom, and lives apart."
    Students protest ICE on Jan. 27, 2026 in front of Anaheim City Hall.
    (
    Jill Replogle
    /
    LAist
    )

    A growing number of cities, plus the county itself, have set aside funds to support immigrant residents with basic needs and legal services.

    This support reflects what Gould called a “sea change” in public opinion since 1994, when two-thirds of Orange County voters cast ballots in favor of excluding undocumented immigrants from public education and other public services. That ballot initiative, Proposition 187, was ultimately found to be unconstitutional and never went into effect.

    Gould said the majority of respondents’ positive views on immigration in the recent poll shows how much the county has changed. It’s also a reflection of the vast demographic shifts that have occurred in the county in recent decades as a result of immigration and refugee arrivals from countries like Vietnam.

    Nearly 40% of residents polled said both of their parents were born in another country; 82% of Asians polled said both parents were born in another country.

    Slightly more than one-third of respondents said they personally knew someone who is undocumented.

    Gould thinks the results of the polling bode well for the prospects for immigration reform — despite decades of failure in Washington to strike a deal between Republicans and Democrats. The shift in public opinion might not lead to change in policy yet, Gould said, “but politicians generally follow where the wind’s blowing.”

     “At a time where we're being led to believe that immigration pits people against one another, it's intractable, these battles will go on forever," he said. "I actually think what we're seeing in the data here is that there is a supermajority support for a number of policies on immigration. There is actually potentially a solution here.”

  • Judge Draper up for re-election in June
    An elderly light skinned man wearing a blue jacket and red spotted tie is sitting in an outside space; an official flag is on a flagpole next to him
    Judge Robert Draper

    Topline:

    Los Angeles County Superior Court Judge Robert Draper, who is up for reelection in June, is facing accusations of violating ethics rules. A hearing began Monday with the state commission that oversees judicial complaints. The judge says some of the allegations are false, while some are true but missing context.

    What are the allegations: Among the allegations, Draper is accused of making statements about race in court that weren’t pertinent to the case, and sending inappropriate photos to colleagues.

    Why it matters: Superior Court judges oversee courtroom proceedings and trials across L.A. County. These cases cover everything having to do with state and local laws, including family law, such as child custody and divorces, landlord and tenant cases, and small claims.

    Why now: Eleven candidates — of which Draper is one — are vying for your vote on June 2. You can learn more in our Voter Game Plan.

    What's next: It's expected the hearing will continue for at least two weeks, but a decision may not come until after the election.

  • Digital billboards could hit the ballot this fall
    A large digital billboard is displayed on an arch spanning across a street. The billboard reads "I work 24/7 - generating millions for Inglewood" inside a speech bubble next to a cartoon face. Signage about that in large letters reads "Inglewood."
    Digital billboard on Market Street in Inglewood, part of a collaboration with Wow Media.

    Topline:

    Inglewood residents might get a chance to weigh in on the billboards in November’s election, due to a proposed ballot initiative that would bar most advertisements on public streets. But that ballot initiative itself has now prompted its own potentially costly legal fight involving the city, which receives a steadily increasing stream of revenue from billboard companies, and people with ties to the billionaire-owned stadiums.

    The backstory: In February, Inglewood resident Shannon Roberts filed to circulate a petition to prohibit commercial billboards on public streets, sidewalks and medians. The petition, a step towards getting the billboard initiative on the ballot in November, also seeks to prohibit business arrangements for the city to profit from billboard deals.

    Opposition to the initiative: WOW Media is opposing the billboard initiative through its own campaign, Inglewood Residents for Stadium Accountability. CEO Scott Krantz wrote in a statement to The LA Local that the billboard initiative, which does not include stadium billboards, would deprive the city of up to $2 billion in revenue over 40 years.

    Read on... for more on the initiative.

    This story first appeared on The LA Local.

    Jacque Langston was driving down Manchester Boulevard in Inglewood when he came face-to-face with an odd sight: sea creatures floating across one of the city’s new, spiraling digital billboards. 

    “Why am I looking at jellyfish? That has nothing to do with me,” said Langston, an Inglewood native. For Langston, the video billboards that have come to dominate stretches of Inglewood’s major roads are a square peg in a round hole.

    “The city has never been touched like that,” Langston said. “Now you’ve got a mini-Vegas.” 

    A large digital billboard stretches across a street as cars pass by next to large signage that reads "Welcome to Inglewood."
    A digital billboard is seen on La Cienega Blvd. at Florence Ave. in Inglewood on April 18, 2026, in Los Angeles.
    (
    Dania Maxwell
    /
    The LA Local
    )

    Video billboards have proliferated in Inglewood in recent years, targeting the influx of people driving into the city for concerts and sporting events at SoFi Stadium, the Intuit Dome and the Kia Forum. 

    Last summer, though, they became a flashpoint for a series of lawsuits that revealed fractures in the once-close relationship between the city and its major entertainment venues. The various parties are now fighting over lucrative advertising territory as major international sporting events approach.

    That legal drama — reported last week by The LA Local — also threatens to undo the contract that underpins SoFi Stadium’s financial relationship with the city. 

    Langston and other Inglewood residents might get a chance to weigh in on the billboards in November’s election, due to a proposed ballot initiative that would bar most advertisements on public streets. But that ballot initiative itself has now prompted its own potentially costly legal fight involving the city, which receives a steadily increasing stream of revenue from billboard companies, and people with ties to the billionaire-owned stadiums.

    Meanwhile, the bright LED video screens have divided local opinion. 

    Vanessa Cowan, an Inglewood resident, said the gleaming screens are a sign of progress in the city. “I like them,” she said. “It has a different look.” 

    A low angle view of a person walking down a sidewalk towards a vertical digital billboard. There are homes and apartments on the side of the sidewalk and large buildings and a stadium in the other side.
    A person walks past a digital billboard on Prairie Avenue in Inglewood on April 18, in Los Angeles.
    (
    Dania Maxwell
    /
    The LA Local
    )

    Khnum Alexander, owner of Swank Men’s Fashion on Manchester, called the billboards “monstrosities” and said advertising on the screens is too expensive for small businesses like his. He also questioned the new, twisting screens that billboard company WOW Media has recently begun to install in groups of three across the city.

    “Do we really need more?” he asked. 

    Down the street from Alexander’s menswear store, EZ Will Driving School owner Will McDaniel felt differently.

    “I’m all for it,” McDaniel said. “People are afraid of change. Change to them feels awkward.” 

    A bar chart showing years starting from 2014-15 and ending with 2023-24. The chart header reads "Billboard revenue in Inglewood, 2014-2024" and shows an increase in revenue over those years, where 2022-23 had the most revenue and 2023-24 dropped lower.

    If city leaders have their way, the Billboard Blight Elimination and Neighborhood Preservation Initiative won’t make it to voters this fall.

    “What is packaged as an initiative by and for Inglewood residents appears to be a product of avaricious puppeteering by a billionaire developer,” lawyers retained by the city wrote in a March 4 court complaint filed in an attempt to block the initiative. 

    That developer, the city’s lawyers contend, was SoFi Stadium owner Stan Kroenke. Attorneys later amended the complaint to include Intuit Dome owner Steve Ballmer.

    “Voter suppression”

    In February, Inglewood resident Shannon Roberts filed to circulate a petition to prohibit commercial billboards on public streets, sidewalks and medians. The petition, a step towards getting the billboard initiative on the ballot in November, also seeks to prohibit business arrangements for the city to profit from billboard deals. 

    “Public spaces belong to people, not billboard companies,” Roberts wrote, adding advertising should instead prioritize public safety messaging, such as emergency alerts, not advertising for profit.

    “Inglewood should not be for sale to billboard companies for decades at a time — especially when such arrangements permanently alter the character of our beautiful city and erase the legacy of those who fought to preserve our neighborhoods,” Roberts wrote.

    Roberts did not respond to a request for comment. When The LA Local reached out to her lawyer, a veteran campaign spokesperson responded.  

    John Shallman has been a consultant in Southern California politics for decades and formerly worked for the Clippers when they moved to the Intuit Dome. 

    He is now working with Roberts to get the anti-billboard initiative on the ballot; their website and campaign are called Inglewood Not for Sale.

    He said he’s never seen a city sue one of its residents over an idea they’re attempting to put before voters.

    “It’s voter suppression,” Shallman told The LA Local. “You can run a campaign against it, but trying to stop it from getting in front of citizens at all, that’s a big red flag. We’re all about voter empowerment. They’re the public’s streets, parks and medians. They control how they’re used and how they’re sold.”

    Inglewood Mayor James Butts did not return a request for comment. The city’s lawyers argued in court filings that the initiative shouldn’t be allowed to go before voters because it would unconstitutionally restrict speech, lay out illegal zoning guidelines and hurt the city’s contract with WOW Media, the company that controls many of Inglewood’s billboards. 

    Shallman believes that the Inglewood City Council cut a bad deal in April 2025 with WOW Media when the city approved a 20-year contract, which can be extended for decades. “It’s sort of biblical in its length of time,” he said. “The city decided that the profit of one company is far more important than the residents who will have to live with these billboards.”

    The campaign has already collected several thousand signatures, Shallman said. 

    Shallman dismissed the city’s accusations that the coalition he works with does not authentically represent Inglewood’s residents. Though Roberts’ name is on the initiative, the filing fee was paid for by Gerard McCallum II, a longtime associate of Hollywood Park.

    Shallman said the initiative is raising money from all sorts of supporters, including those tied to the Rams and Clippers professional sports teams.

    “You’re talking about an insignificant sum of money that pales in comparison to the hundreds of thousands of taxpayer dollars that will be spent to sue this Inglewood resident,” Shallman said of the filing fee.

    Inglewood’s November election could be packed

    WOW Media is opposing the billboard initiative through its own campaign, Inglewood Residents for Stadium Accountability. 

    CEO Scott Krantz wrote in a statement to The LA Local that the billboard initiative, which does not include stadium billboards, would deprive the city of up to $2 billion in revenue over 40 years.

    “The stadiums share none of their advertising revenue with Inglewood residents. We trust the people of Inglewood to see the stadium owner billionaire’s scam for exactly what it is,” Krantz wrote.

    Krantz and Inglewood Residents for Stadium Accountability are also backing a pair of initiatives that could have a big impact on stadiums’ bottom line: The initiatives seek to remove admissions tax caps for large venues and limit how much some parking lots can charge during major events. 

    Longtime Mayor Butts is also up for reelection in November, as are Councilmembers Gloria Gray and Alex Padilla and a few school board members. 

    Wherever the votes land, Inglewood’s rapid transformation doesn’t appear to be slowing down. 

    “Times are changing around here,” said Rick Todd, who sat at a table on Manchester Boulevard on Thursday, selling jugs of soursop tea. Up the street, a video billboard flicked between an Inglewood police recruitment poster and an ad for “The Devil Wears Prada 2.” “This goes along with it.”