Topline:
Happy 1989 Taylor’s Version to those who celebrate. Taylor Swift dropped 1989 (Taylor’s Version) at midnight Thursday and social media is having — a moment.
Why now: Nine years after the album originally came out, Swift has re-released the album, including vault tracks, as she reclaims ownership of all her masters by re-recording, and then re-releasing, her albums.
What to expect: The new release has everyone from Elmo (yes from Sesame Street fame) to the LA Kings buzzing. Some songs are about a certain former One Directioner. Swifties welcomed the release with parties, cakes and shopping traditions.
Happy 1989 Taylor’s Version to those who celebrate.
Chances are if you are a Swiftie, you are showing up to work or school caffeinated and bleary eyed from a marathon listening session since Taylor Swift dropped 1989 (Taylor’s Version) at midnight Thursday.
The Taylor’s Version caveat is important. Swift is on her way to reclaiming ownership of all her masters by re-recording, and then re-releasing her albums that made her the global star she is.
But the best part about these releases is that Swifties gain access to vault tracks, setting fans on a frenzy to figure out the Easter eggs revealing which ex the songs are about.
Here's a hint:
A new album release means it's also time for rituals. Taking after Mother (Swift, I mean), some Swifties head to Target to purchase the new album, and this new release was no exception.
What’s an album release without a party or cake to celebrate?
What do Elmo, the LA Kings and the Empire State Building all have in common? They are all Swifties.
