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Photos: Hollywood Sign Redux Begins, Welcome to 'Sollywood'
The Hollywood Sign today began its transformation into "Save the Peak," a campaign to raise awareness and money (you can donate here, even if it's $5) for the land to the West of the sign, which is currently up for sale. $6.3 million has already been secured by the Trust for Public Land, but another $6.2 must be raised by April 15th or the property could go to developers, who would have the option to build luxury homes on the 138 acres atop and around Cahuenga Peak, which offers 360 views of the Los Angeles region.
It'll take a day and a half to cover the 45 foot tall, 500 foot wide mega-icon, which will stay up for five days. That slow pace means some interesting combos for us to view over the next 24 hours. It currently reads SOLLYWOOD and soon, SALLYWOOD and perhaps, SAVLYWOOD or SAVEWOOD?
You can watch the Hollywood Sign transform live on this webcam.
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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