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'Black Panther' schooled Hollywood. Will the studios listen?
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Feb 22, 2018
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'Black Panther' schooled Hollywood. Will the studios listen?
Beyond the big bucks the superhero film is raking in, those dollars were spent by a diverse audience — one rarely seen at the box office.
A scene from "Black Panther."
A scene from "Black Panther."
(
Marvel
)

Beyond the big bucks the superhero film is raking in, those dollars were spent by a diverse audience — one rarely seen at the box office.

In terms of box office grosses, "Black Panther" could be one of the biggest films ever made.

But it’s also significant because the story behind those dollars represents something bigger — namely, a diverse audience unlike any previous film superhero tale. It's just as rare for a film by a black director (in this case, Ryan Coogler) with a cast that's almost entirely comprised of black actors. During opening weekend, the audience included a nearly equal percentage of black and white ticket buyers. Latinos also showed up in large numbers.

And, the audience included way more women than typically attend superhero movies — "Wonder Woman" not included.

, senior editor of Vulture.com, explains:



"Black Panther," which is a standalone Marvel movie, actually has more significant female characters in it than any other Marvel movie . I think that's significant and I think that points to  a whole lot of outdated thinking about what works in superhero movies.

In general, Buchanan says that "Black Panther” is a lesson to Hollywood to be less conservative. But it's been taught that message before:



All that talk about whether black movies can travel overseas or whether they can open up to these numbers — it's just bunk until somebody comes along and disproves it. As far as I'm concerned, this was disproven decades ago when Will Smith was a huge global superstar. But too often, Hollywood will forget the lessons and they'll look for the most conservative path possible.