Media companies have long tried to tap into the Latino market with varying degrees of success. 

It's a tough nut to crack largely because of the wide range of Latino viewing sensibilities. What plays well in one corner may not do as well in another. A new  film called “Isa” tries to hit a lot of targets.

It's the first original movie from Fluency Productions, a part of NBC Universal Hispanic Enterprises and Content. It's a sci-fi thriller with a Latina lead, set in the hip Los Angeles neighborhood of Highland Park with themes of immigration and a billion dollar Wall Street conspiracy. 

Writer and director Jose Nestor Marquez joins the show with more.