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Podcasts Take Two
Will 'Frozen Fever' lead to 'Frozen' burnout?
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Mar 6, 2015
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Will 'Frozen Fever' lead to 'Frozen' burnout?
Disney is releasing a short spinoff of 'Frozen' in theaters next week. While 'Frozen' was a blockbuster, will all of this frenzy lead to a burnout?
The characters of the film, "Frozen."
The characters of the film, "Frozen."
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Disney
)

Disney is releasing a short spinoff of 'Frozen' in theaters next week. While 'Frozen' was a blockbuster, will all of this frenzy lead to a burnout?

Next week, beloved "Frozen" sisters Anna and Elsa will return to movie theaters in a short animated film called "Frozen Fever," a spinoff from the 2013 musical blockbuster.

It's no surprise Disney won't "let it go" -- the "Frozen" franchise rakes in more than $1 billion in annual retail sales. Case in point: In November, Disney said it sold 3 million role-play dresses.

But does the company run the risk of a "Frozen" burn out? Reporter Shan Li, who wrote about this for the LA Times, shares her thoughts.