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Podcasts Take Two
Why US businesses should market to customers south of the border
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Jan 10, 2014
Listen • 6:39
Why US businesses should market to customers south of the border
If American businesses are looking to grow, should they focus their sights across the border? US Commerce Secretary Penny Pritzker has announced a plan to increase trade between the US and Latin America.
People sit in vibrating massage chairs in a mall that opened for the first time in five days today on May 6, 2009 in Mexico City, Mexico. The government on Wednesday allowed restaurants and many other businesses to re-open for the first time since a 5-day federal shut down in reaction to the outbreak of the H1N1 virus, more commonly known as the swine flu, which killed 26 people in Mexico. On Wednesday morning noticeably fewer people were seen wearing the blue surgical masks that have become common in the city.
People sit in vibrating massage chairs in a mall in Mexico City, Mexico.
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Brian Harkin/Getty Images
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If American businesses are looking to grow, should they focus their sights across the border? US Commerce Secretary Penny Pritzker has announced a plan to increase trade between the US and Latin America.

If American businesses are looking to grow, should they focus their sights across the border? US Commerce Secretary Penny Pritzker has announced a plan to increase trade between the US and Latin America.

Her argument? There's a wealth of customers south of our border, and the US businesses should tap into that market. For more we're joined by Ted Alden, senior fellow specializing in US trade policy at the Council on Foreign Relations.