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Podcasts Take Two
Why is the New York Times so interested in California?
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Sep 7, 2016
Listen • 8:01
Why is the New York Times so interested in California?
The Times debuted the newsletter, "California Today," this week. It's the latest in many moves that signal it's trying to attract a West Coast audience.
NEW YORK - APRIL 21: A man speaks on his mobile phone across from The New York Times headquarters building April 21, 2011 in New York City. The New York Times profits fell 58 percent in the first quarter of 2011. (Photo by Ramin Talaie/Getty Images)
A man speaks on his mobile phone across from The New York Times headquarters building April 21, 2011 in New York City.
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Ramin Talaie/Getty Images
)

The Times debuted the newsletter, "California Today," this week. It's the latest in many moves that signal it's trying to attract a West Coast audience.

The New York Times is a national newspaper, but the East Coast company seems to have a long-distance love affair with California.

(There's no end in sight to the lavish praise that the NYT sends our way, even if some of it is ridiculed).

The Times is taking it a step further this week by debuting a newsletter, "California Today."

The daily email will tell California stories for a California audience.

Take Two talks with NYT editor Julie Bloom about why the East Coast publication is so interested in catering to Golden State readers.