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Podcasts Take Two
Whole Foods hopes to shed pricey reputation
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Aug 22, 2013
Listen • 5:59
Whole Foods hopes to shed pricey reputation
According to the Wall Street Journal, the grocery store chain is trying to shed that "whole paycheck" image and be a bit more affordable. Reporter Julie Jargon joins the show with more.
A shopper walks by organic products in a Whole Foods Market natural and organic food store, among the first to have USDA-certified organic products on October 21, 2002 in Tustin, California. New U.S. Department of Agriculture organic label standards went into effect today to standardize regulations for foods grown without synthetic pesticides or other chemicals. Whole Foods Market is the nation's largest organic food chain.
A shopper walks by organic products in a Whole Foods Market natural and organic food store in Tustin, California.
(
David McNew/Getty Images
)

According to the Wall Street Journal, the grocery store chain is trying to shed that "whole paycheck" image and be a bit more affordable. Reporter Julie Jargon joins the show with more.

Whole Foods is one of those stores that some people love to hate and some hate to love. With aisles and aisles of high-end goods from arnica cream to organic zinfandel, there's a reason why the national chain has earned the nickname Whole Paycheck.

But according to the Wall Street Journal, the grocery store chain is trying to shed that "whole paycheck" image and be a bit more affordable. Reporter Julie Jargon joins the show with more.