Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.
Forget shopping for groceries. Sometimes, after a looooong day, the thought of making dinner becomes the worst thing ever.
But there are options these days where the cooking is laid out for you complete with a recipe and perfectly measured out ingredients. All you do is chop and heat.
They're boxed meals, but not in the vein of Hungry-Man. These boxes are delivered directly to your home containing meats, produce, spices and more, sometimes drawn from local farmers.
Some people might scoff and say, grocery shopping is not that hard. However, several start-up companies such as Blue Apron and HelloFresh are angling to be part of this growing market that food industry consultants say could grow to $5 billion in the next decade.
Also, these may not be all that different from grabbing a box of Betty Crocker to make a cake (because, really, mixing your own flour, sugar and more isn't that difficult, either).
But Elizabeth Segran from Fast Company magazine says these meal-kits solve a unique problem: millennials who love to eat gourmet meals but never picked up the skills to cook, themselves.