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Podcasts Take Two
What is the true value of an Emmy?
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Jul 18, 2013
Listen • 6:09
What is the true value of an Emmy?
Emmy nominations are out. But can winning an award help a struggling TV show, or propel an actor to new heights? Is the Emmy the new Oscar?
(L-R) Actor Aaron Paul, Academy of Television Arts & Sciences Chairman & CEO Bruce Rosenblum and actor Neil Patrick Harris pose onstage following the 65th Primetime Emmy Awards nominations announcements at the Television Academy's Leonard H. Goldenson Theatre on July 18, 2013 in North Hollywood, California.
(L-R) Actor Aaron Paul, Academy of Television Arts & Sciences Chairman & CEO Bruce Rosenblum and actor Neil Patrick Harris pose onstage following the 65th Primetime Emmy Awards nominations announcements at the Television Academy's Leonard H. Goldenson Theatre on July 18, 2013 in North Hollywood, California.
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Alberto E. Rodriguez/Getty Images
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Emmy nominations are out. But can winning an award help a struggling TV show, or propel an actor to new heights? Is the Emmy the new Oscar?

Netflix shook up today's Emmy nominations. Its political drama, "House of Cards" became the first non-broadcast program to be nominated for an Emmy. House of Cards received nine nominations, including best drama.

With all the talk about the new golden age of television, we wondered if Emmy awards, always the poor cousin to Oscar, might be getting a something of a boost. What's the value of winning an Emmy?  

TV Guide Business Editor Steve Battaglio says it can be quite significant sometimes, other times, not such a big deal.