What does the iHeartRadio/NPR deal mean for public radio consumers?

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Podcasts Take Two

Jul 18, 2016

Listen • 6:52

What does the iHeartRadio/NPR deal mean for public radio consumers?

NPR has teamed up with iHeartMedia to feature its content on the iHeartRadio platform. But what does that mean for public radio producers and consumers?

January 1926: A cat wearing headphones to listen to a radio. (Photo by Monty Fresco/Topical Press Agency/Getty Images)

NPR has teamed up with iHeartMedia to feature its content on the iHeartRadio platform. But what does that mean for public radio producers and consumers?

Once upon a time, there was only one way you could hear a show like this one. You turned on a radio, in your car or in the kitchen and maybe you had one at work.

But the times, they are a-changing. These days there are all sorts of ways to listen to the "radio". Including of course streaming audio. The platform known as iHeartRadio recently announced that it's agreed to a deal which allows more than 260 NPR member stations to stream their live programming on its platform.

For more on what this means for audio producers like us and audio consumers like you, NPR's Chief Digital Officer, Tom Hjelm, joined the show to discuss.

To hear the full segment, click the blue play button above.