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Podcasts Take Two
Univision grapples with shifting Spanish-language market
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Jan 3, 2017
Listen • 7:09
Univision grapples with shifting Spanish-language market
Here in the U.S., the Spanish-language audience keeps growing. But its a fast-moving target – and not all media is getting it right.
Univision Communications Inc, June 2006. Univision is teaming up with Disney Co.’s ABC News to launch a 24-hour English-language news network to attract more of the fast growing U.S. Latino population.
Univision Communications Inc, June 2006. Univision is has struggled to maintain its large Latino audience amid rapid demographic changes.
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David McNew/Getty Images
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Here in the U.S., the Spanish-language audience keeps growing. But its a fast-moving target – and not all media is getting it right.

Here in the U.S., the Spanish-language audience keeps growing. But its a fast-moving target – and not all media is getting it right.

Univision, the nation's top Spanish-language network, has seen a slide in its audience in the past several years. Since 2013, that prime-time audience has dropped 45 percent, according to Nielsen cited in a recent L.A. Times article.

So what's going on? And what are other outlets doing to capture the potential?

"The Hispanic audience demographic has become younger, more English-dominant," said Veronica Villafañe, editor and publisher of Media Moves.