This fall, the NFL Thursday night games will have a new home— Twitter.

NFL commissioner Roger Godell made the announcement today— on Twitter, of course—  that the social media company won out in a bidding war against other big names in tech including Verizon, Facebook, Amazon, and Yahoo. 

Twitter will stream 10 NFL games in their entirety on their site for free to both registered and unregistered users.

Under pressure from investors to bolster member growth, the move is seen as an attempt to reach out to younger fans who don’t have televisions. 

For more on the details of the deal and what this means for the two companies, Take Two's A Martinez spoke to  Peter Kafka, senior editor at Re/code covering media and technology.