What shattered both worldwide AND opening weekend records in the month of April?
https://www.youtube.com/watch?v=QwievZ1Tx-8
An elite team of superheroes operating under the Marvel brand "The Avengers."
Monday's numbers are in for film "Infinity War" and the Avengers team this time around helped rake in an estimated $258.1 million, blowing past the record previously set by "Star Wars: The Force Awakens." Overseas it made about $382.8 million, bringing up the worldwide total to $641 million.
An impressive total on the count that it doesn't include the second biggest box office market in the world: China.
"This was an expensive movie. It cost about $300 million to produce," said Vanity Fair's Rebecca Keegan, "that doesn't include marketing and everything else. But clearly, it hit the mark with movie-goers and seems poised to play well into the summer."
Seems like, with each release of a big movie franchise, a new record is broken. Anyone else getting record-breaking fatigue yet?
But this movie is really in kind of an elite club, I think. Beating out 'The Force Awakens,' this is not just, 'hey this is the biggest opening in April or the biggest opening for such and such movie,' this is just legitimately huge.
And it looks like it can break into this elite $2 billion dollar club by the end of its run and that's where 'The Force Awakens,' 'Titanic,' and 'Avatar,' are the only three movies that have done that."
Plus:
- Like nearly all the biggest movies these days, "The Avengers: Infinity War" was rated PG-13, but movie ratings are less important than ever to the business, as digital distributors like Netflix skip the ratings process. Is it the end of ratings as we know it?
- Bill Cosby’s conviction in the first major case of the #MeToo era, but don't think it'll affect how future sexual assault cases against high-profile defendants play out.
On The Lot, Take Two's weekly segment about the business of entertainment and Hollywood, airs every Monday.