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Take Two

The Styled Side: Star Wars storms the fashion world

J Crew is selling t-shirts with the phrase "Chewie, We're Home," one of its many products aimed to tie-in with the new Star Wars film.
J Crew is selling t-shirts with the phrase "Chewie, We're Home," one of its many products aimed to tie-in with the new Star Wars film.
(
J Crew
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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The Styled Side: Star Wars storms the fashion world

Yes, these are the Chewie t-shirts you're looking for.

J. Crew and an armada of more retailers are cashing in by creating Star Wars-branded merchandise.

"First year merchandise sales for are estimated to reach $3 to $5 billion," says Michelle Dalton Tyree of Fashion Trends Daily.

It's not just Star Wars action figures and bedsheets, either. "It's not a question of who is making or selling this. It's who isn't," she says.

"Footwear brand Irregular Choice has done a collaboration with Disney with a whole line of cheeky footwear," says Tyree. "How would you feel about sporting some high-heeled sneakers with a Storm Trooper or Darth Vader as the heel?"

She also says there are Havaianas has flip-flops with Yoda, New Era has a gold C3PO trucker hat and much, much more.

Some of the biggest names in fashion are also taking part such as Diane von Furstenburg, Rag & Bone and Cynthia Rowley through the charity Star Wars: Force for Change.

Tyree has one piece of advice for when you dress up and head to the theatres to catch the new film: "May the fashion force be with you."