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Take Two

The new Pinterest 'buy' button and consumer impulse buying

What will Pinterest's new buy button do for the value of the company?
What will Pinterest's new buy button do for the value of the company?

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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The new Pinterest 'buy' button and consumer impulse buying

 This week. the social media site Pinterest announced it had gotten very close to developing a "buy" button.

It would allow people to quickly and easily purchase items they see on the site.

Industry insiders have already been quick to proclaim that it could make the site bigger than Facebook or Twitter.

Alice Truong wrote about this for Quartz, and she tells more about how this simple button could up Pinterest's potential.  

While financial experts nod in approval over the Pinterest "buy" button, many personal finance experts worry that it may present a big temptation for average Americans.

Kit Yarrow, a noted consumer psychologist, professor and author of the recent book,  Decoding the New Consumer Mind, explains more about temptation and  how the brain works.