The average American woman is a size 14, so you'd think 14 would be the most common size sold on the racks.
Think again.
Retailers seldom carry clothes in the double digits, and the latest sting for plus-sized fashionistas comes from Target.
The retailer announced a new collaboration with fashion label Lilly Pulitzer last week, but the plus-sizes won't be available in store -- only online.
Many fashion bloggers took their frustration to Twitter.
It's like Target is dating a fat girl but won't take her out in public..that's how I feel right now
— grownandcurvywoman (@grownandcurvywo)
@AskTarget @FatGirl_fashion @styleit It's like Target is dating a fat girl but won't take her out in public..that's how I feel right now
— grownandcurvywoman (@grownandcurvywo) January 7, 2015
they're really saying we only want 40% of customers to be seen in store.
— Sarah Conley (@styleit)
@grownandcurvywo @AskTarget @FatGirl_fashion they're really saying we only want 40% of customers to be seen in store.
— Sarah Conley (@imsarahconley) January 7, 2015
Michelle Dalton Tyree from Fashion Trends Daily says the tension between retailers and plus-sized shoppers isn't new.
But what is different is the growing plus-sized market and the influence of fashion bloggers.